When evaluating post-purchase survey tools, it's essential to consider how each platform aligns with your business needs. Sogolytics, Retently, and Asklayer are three prominent options, each offering unique features tailored to different requirements.
Sogolytics
Core Features and Functionality
Sogolytics is a comprehensive survey design and Voice of Customer (VoC) analytics platform that supports multilingual capabilities. It offers a range of features, including:
- Survey Design: Create customized surveys with various question types and logic.
- Multilingual Support: Deploy surveys in multiple languages to cater to diverse audiences.
- Analytics and Reporting: Analyze responses with advanced reporting tools and dashboards.
- Integrations: Connect with platforms like Salesforce for enhanced data management.
Pricing Model
Sogolytics offers several pricing tiers:
- Free Pro: Provides all Pro Max features with lower limits, suitable for individual users or small projects.
- Pro: Includes higher limits than the Free Pro plan, ideal for users expanding their audiences or conducting more projects.
- Pro Max: Offers the highest limits and features, catering to small businesses and solopreneurs.
- Enterprise: Provides advanced options and a customized suite of features, including expanded support services.
Pricing details are available on Sogolytics' pricing page.
Pros and Cons
Pros:
- Comprehensive Features: Offers a wide range of tools for survey creation and analysis.
- Multilingual Support: Enables surveys in multiple languages, broadening reach.
- Integration Capabilities: Connects with various platforms, enhancing data management.
Cons:
- Complexity: The extensive features may require a learning curve for new users.
- Pricing: Higher-tier plans may be costly for small businesses.
Best-Fit Customer Profile
Sogolytics is best suited for organizations needing advanced survey capabilities, multilingual support, and robust analytics, particularly those with larger teams or complex survey requirements.
Retently
Core Features and Functionality
Retently specializes in NPS, CSAT, and CES surveys, focusing on customer experience management for e-commerce and B2B businesses. Key features include:
- Survey Types: Supports NPS, CSAT, and CES surveys.
- Multi-Channel Surveys: Distributes surveys via email, SMS, and web pop-ups.
- Automations: Automates survey distribution and follow-ups.
- Analytics: Provides AI-powered sentiment analysis and trend reporting.
- Integrations: Connects with platforms like Shopify, Zendesk, and Salesforce.
Pricing Model
Retently offers tiered pricing:
- Ecommerce Basic: $49 per month, includes 1,000 surveys and 10 campaigns.
- Ecommerce Pro: $299 per month, includes 20,000 surveys and 10 campaigns.
- Enterprise: Custom pricing for advanced features and integrations.
More details are available on Retently's pricing page.
Pros and Cons
Pros:
- E-commerce Focus: Tailored for e-commerce and B2B businesses.
- Multi-Channel Distribution: Reaches customers through various channels.
- Automation: Streamlines survey processes.
Cons:
- Limited Survey Types: Focuses mainly on NPS, CSAT, and CES.
- Pricing: Higher tiers may be expensive for smaller businesses.
Best-Fit Customer Profile
Retently is ideal for e-commerce and B2B companies seeking specialized customer experience surveys with multi-channel distribution and automation.
Asklayer
Core Features and Functionality
Asklayer is a Shopify app designed for micro-surveys and on-site feedback at multiple touchpoints. Its features include:
- Micro-Surveys: Deploy short, targeted surveys on-site.
- On-Site Feedback: Collect feedback directly from website visitors.
- Customization: Customize survey appearance to match brand identity.
- Analytics: Analyze feedback with built-in reporting tools.
- Integrations: Integrates seamlessly with Shopify.
Pricing Model
Asklayer offers a free plan with basic features and a paid plan starting at $19 per month for advanced features and higher response limits.
Pros and Cons
Pros:
- Shopify Integration: Seamless integration with Shopify stores.
- Ease of Use: User-friendly interface for quick survey deployment.
- Cost-Effective: Affordable pricing for small businesses.
Cons:
- Limited Survey Types: Focuses mainly on micro-surveys.
- Basic Analytics: Reporting tools may lack advanced features.
Best-Fit Customer Profile
Asklayer is best suited for Shopify store owners looking to gather quick, on-site feedback through micro-surveys without complex setup.
Three-Way Comparison
| Feature | Sogolytics | Retently | Asklayer
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
