When evaluating customer feedback platforms for retail businesses, it's essential to consider tools that align with your specific needs. SurveyMonkey and Asklayer are two such platforms, each offering unique features tailored to different business requirements.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform that enables users to create and distribute surveys across various channels. It's designed to cater to a broad audience, from individual users to large enterprises.
Features
- Survey Creation: Offers unlimited surveys with a variety of question types, including multiple choice, text, and rating scales.
- Logic and Customization: Provides advanced logic features like skip logic, question and answer piping, and randomization to tailor the survey experience.
- Templates and Pre-Written Questions: Access to over 500 expert-built templates and a library of more than 1,800 pre-written questions to streamline survey creation.
- Data Analysis: Includes tools for data analysis, reporting, and exporting results in various formats such as CSV, PDF, and XLS.
- Integrations: Supports integrations with platforms like Salesforce, Mailchimp, and others to enhance data collection and analysis.
Pricing Model
SurveyMonkey offers several pricing tiers:
- Basic (Free): Allows unlimited surveys with up to 10 questions per survey and 25 responses per survey.
- Standard Monthly: Priced at $99 per month, includes unlimited surveys, unlimited questions, and up to 1,000 responses per month.
- Advantage Annual: At $39 per month (billed annually), offers unlimited surveys, unlimited questions, and up to 15,000 responses per year.
- Premier Annual: At $139 per month (billed annually), provides unlimited surveys, unlimited questions, and up to 40,000 responses per year.
Pros and Cons
Pros:
- Comprehensive Features: Offers a wide range of tools for survey creation, distribution, and analysis.
- Scalability: Suitable for businesses of all sizes, from startups to large enterprises.
- User-Friendly Interface: Intuitive design that simplifies the survey creation process.
Cons:
- Pricing: Higher-tier plans can be expensive, which may be a consideration for small businesses.
- Response Limits: Free and lower-tier plans have limited responses, potentially requiring upgrades for higher response volumes.
Best-Fit Customer Profile
SurveyMonkey is ideal for businesses seeking a versatile survey tool with advanced features and scalability. It's well-suited for companies that require extensive customization and integration capabilities.
Asklayer
Asklayer is a Shopify micro-survey and on-site feedback app designed to collect customer insights at multiple touchpoints within the shopping experience. It's tailored specifically for e-commerce businesses using the Shopify platform.
Features
- Survey Deployment: Enables the creation of micro-surveys that can be embedded on product pages, checkout pages, and other strategic locations.
- Question Types: Offers various question formats, including multiple choice, rating scales, and open-ended questions.
- Branching Logic: Utilizes branching logic to display relevant questions based on previous answers, enhancing the relevance of feedback.
- Targeting and Personalization: Provides advanced targeting options to display surveys to specific customer segments or behaviors.
- Analytics and Reporting: Includes tools for analyzing responses and generating reports to inform business decisions.
- Integrations: Integrates seamlessly with Shopify, allowing for easy deployment and data synchronization.
Pricing Model
Asklayer offers several pricing tiers:
- Free: Allows up to 25 responses per month, suitable for small businesses or testing purposes.
- Basic: At $21 per month (billed annually), includes up to 2,400 responses per year.
- Standard: At $44 per month (billed annually), includes up to 12,000 responses per year.
- Pro: At $111 per month (billed annually), includes up to 36,000 responses per year.
Pros and Cons
Pros:
- Shopify Integration: Seamless integration with Shopify, making it easy to implement within existing e-commerce stores.
- Targeted Feedback: Ability to collect feedback at specific touchpoints in the customer journey, leading to more actionable insights.
- Affordable Pricing: Competitive pricing, especially for small to medium-sized businesses.
Cons:
- Limited to Shopify: Primarily designed for Shopify users, which may not be suitable for businesses on other platforms.
- Feature Set: While robust, it may lack some advanced features found in more general-purpose survey tools.
Best-Fit Customer Profile
Asklayer is best suited for Shopify-based e-commerce businesses looking to gather targeted customer feedback directly within their online store. It's ideal for retailers aiming to enhance the shopping experience and make data-driven decisions.
Side-by-Side Comparison
| Feature | SurveyMonkey | Asklayer |
|---|---|---|
| Survey Creation | Unlimited surveys with various question types | Micro-surveys embedded at multiple touchpoints |
| Logic and Customization | Advanced logic features like skip logic and randomization | Branching logic and advanced targeting options |
| Templates and Pre-Written Questions | Access to over 500 templates and 1,800+ pre-written questions | Not specified |
| Data Analysis | Tools for data analysis, reporting, and exporting in multiple formats | Analytics and reporting tools tailored for e-commerce feedback |
| Integrations | Integrates with platforms like Salesforce, Mailchimp, and others | Seamless integration with Shopify |
| Pricing | Free plan with limited |
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
