When evaluating customer feedback platforms for ecommerce, it's essential to consider tools that align with your business needs. SurveyMonkey and Zigpoll are two such platforms, each offering unique features tailored to different requirements.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform that caters to a broad audience, including businesses, educational institutions, and individuals seeking to gather insights through surveys.
Features
- Survey Creation: Offers unlimited surveys with a variety of question types, including multiple choice, text, and rating scales.
- Templates: Provides access to over 500 expert-built templates for various use cases.
- Logic and Customization: Includes features like skip logic, question and answer piping, and randomization to enhance survey design.
- Data Analysis: Offers tools for data analysis, including filters, text analysis for open-ended responses, and export options in formats like CSV, PDF, and XLS.
- Integrations: Supports integrations with platforms such as Salesforce, Mailchimp, and Microsoft Teams.
Pricing Approach
SurveyMonkey offers tiered pricing based on response volume and features:
- Basic (Free): Allows unlimited surveys with up to 10 questions per survey and 25 responses per survey.
- Standard Monthly: Priced at $99 per month, includes unlimited surveys, unlimited questions, and up to 1,000 responses per month.
- Advantage Annual: Priced at $39 per month (billed annually), includes unlimited surveys, unlimited questions, and up to 15,000 responses per year.
- Premier Annual: Priced at $139 per month (billed annually), includes unlimited surveys, unlimited questions, and up to 40,000 responses per year.
Additional responses beyond the plan's limit are billed at $0.15 per response. (surveymonkey.com)
Pros and Cons
Pros:
- Comprehensive Features: Offers a wide range of survey design and analysis tools suitable for various use cases.
- Established Reputation: Recognized as a leading survey platform with a large user base.
Cons:
- Pricing: Can be expensive, especially for small businesses or those with limited budgets.
- Complexity: The abundance of features may be overwhelming for users seeking a straightforward survey tool.
Best-Fit Customer Profile
SurveyMonkey is ideal for organizations that require a versatile survey tool with advanced features and have the budget to support its pricing tiers.
Zigpoll
Zigpoll is a Shopify-specific survey app designed for post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection to enhance customer insights.
Features
- Survey Types: Supports post-purchase, on-site, and exit-intent surveys tailored for ecommerce environments.
- Zero-Party Data Collection: Emphasizes collecting data directly from customers, ensuring accuracy and relevance.
- Integrations: Seamlessly integrates with Shopify, allowing for easy embedding of surveys within the ecommerce platform.
- Customization: Offers a clean user interface with customizable survey designs to match brand aesthetics.
- AI Insights: Provides AI-powered analysis of survey responses to extract actionable insights.
Pricing Approach
Zigpoll offers a straightforward pricing model:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29 per month, includes up to 500 responses per month.
- Advanced: $97 per month, includes up to 2,000 responses per month.
- Ultimate: $194 per month, includes unlimited responses.
All plans include unlimited surveys and AI-powered insights. (zigpoll.com)
Pros and Cons
Pros:
- Shopify Integration: Easy integration with Shopify, making it convenient for ecommerce businesses.
- Affordable Pricing: Offers competitive pricing suitable for small to medium-sized businesses.
- Focused Features: Tailored specifically for ecommerce, enhancing relevance and effectiveness.
Cons:
- Limited Integrations: Primarily designed for Shopify, which may not be suitable for businesses using other platforms.
- Feature Set: While focused, it may lack some advanced features found in more general-purpose survey tools.
Best-Fit Customer Profile
Zigpoll is best suited for Shopify merchants seeking an affordable, easy-to-use survey tool tailored for ecommerce environments.
Side-by-Side Comparison
| Feature | SurveyMonkey | Zigpoll |
|---|---|---|
| Survey Types | Unlimited surveys with various question types | Post-purchase, on-site, and exit-intent surveys |
| Zero-Party Data | Not a primary focus | Emphasizes zero-party data collection |
| Integrations | Integrates with platforms like Salesforce, Mailchimp, and Microsoft Teams | Seamless integration with Shopify |
| Customization | Offers custom themes and branding options | Clean UI with customizable survey designs |
| AI Insights | Provides data analysis tools, but AI-powered insights are limited | AI-powered analysis of survey responses |
| Pricing | Free plan with limited features; paid plans start at $99 per month | Free plan with up to 100 responses; paid plans start at $29 per month |
| Best-Fit Customer Profile | Organizations needing a versatile survey tool with advanced features and budget flexibility | Shopify merchants seeking an affordable, easy-to-use survey tool tailored for ecommerce |
Which to Choose
When deciding between SurveyMonkey and Zigpoll for ecommerce
