When evaluating NPS survey software for small ecommerce businesses, it's essential to consider tools that align with specific needs, such as ease of use, integration capabilities, and cost-effectiveness. SurveySparrow, Asklayer, and SurveyMonkey are three platforms that cater to these requirements, each offering unique features and functionalities.
SurveySparrow vs Asklayer vs SurveyMonkey for small ecommerce businesses
SurveySparrow is an omnichannel conversational survey and customer experience platform designed to engage users through interactive surveys. Asklayer is a Shopify micro-survey and on-site feedback app that captures customer insights at multiple touchpoints within the shopping experience. SurveyMonkey is a widely recognized general-purpose survey platform offering a broad range of survey tools and templates.
Comparison of Core Features and Functionality
| Feature | SurveySparrow | Asklayer | SurveyMonkey |
|---|---|---|---|
| Survey Types | Conversational surveys, NPS surveys, feedback forms | Micro-surveys, on-site feedback forms | Multiple choice, text, and custom question types |
| Personalization | Conditional logic, answer piping, variable-based personalization | Tailored questions based on customer behavior | Limited personalization options |
| Reporting and Analytics | Real-time reporting, AI-driven insights, sentiment analysis | Basic analytics with focus on immediate feedback | Advanced analytics, benchmarking, and data visualization |
| Integrations | Stripe, MailChimp, Google Analytics, Google Sheets, Facebook Pixel, AWeber | Shopify integration | Salesforce, HubSpot, Google Sheets, MailChimp, and more |
| Data Security | SSL encryption, GDPR compliance, IP whitelisting | SSL encryption, GDPR compliance | SSL encryption, GDPR compliance |
Pricing and Value
| Plan Type | SurveySparrow Pricing (per month) | Asklayer Pricing (per month) | SurveyMonkey Pricing (per month) |
|---|---|---|---|
| Basic | $19 | $29 | $25 |
| Starter | $39 | $49 | $39 |
| Business | $79 | $79 | $75 |
| Professional | $249 | $149 | $99 |
| Enterprise | Custom pricing | Custom pricing | Custom pricing |
Note: Pricing is subject to change; please refer to the respective websites for the most current information.
Ease of Setup and Use
SurveySparrow: Offers an intuitive drag-and-drop interface, enabling users to create surveys without technical expertise. The conversational survey design enhances user engagement.
Asklayer: Seamlessly integrates with Shopify, allowing for easy setup of micro-surveys and on-site feedback forms directly within the ecommerce platform.
SurveyMonkey: Provides a user-friendly interface with a variety of templates, though some users may find the extensive features overwhelming at first.
Integrations
SurveySparrow: Integrates with platforms like Stripe, MailChimp, Google Analytics, Google Sheets, Facebook Pixel, and AWeber, facilitating streamlined workflows.
Asklayer: Specifically designed for Shopify, it integrates directly with the platform, capturing feedback at various customer touchpoints.
SurveyMonkey: Offers integrations with Salesforce, HubSpot, Google Sheets, MailChimp, and more, supporting diverse business needs.
Customer Support and Documentation
SurveySparrow: Provides 24/7 customer support through live chat, email, and phone, along with a comprehensive knowledge base and video tutorials.
Asklayer: Offers support via email and a detailed knowledge base, with a focus on assisting Shopify users.
SurveyMonkey: Provides support through email, live chat, and a robust help center, catering to a wide range of user inquiries.
Best-Fit Customer Profile
SurveySparrow: Ideal for businesses seeking conversational surveys with advanced analytics and integrations, suitable for those looking to enhance customer engagement through interactive feedback mechanisms.
Asklayer: Best suited for Shopify-based ecommerce businesses aiming to collect immediate customer feedback through micro-surveys and on-site forms, focusing on real-time insights to improve the shopping experience.
SurveyMonkey: Suitable for businesses requiring a versatile survey tool with a wide range of templates and advanced analytics, accommodating various survey needs beyond ecommerce.
Situational Recommendations
For Shopify-Based Ecommerce Stores: Asklayer is tailored for Shopify users, offering seamless integration and real-time feedback collection, making it a strong choice for those seeking to enhance their ecommerce platform with immediate customer insights.
For Businesses Seeking Conversational Surveys: SurveySparrow excels in providing engaging, conversational surveys with advanced analytics, suitable for businesses aiming to improve customer experience through interactive feedback.
For Versatile Survey Needs: SurveyMonkey offers a broad range of survey templates and advanced analytics, making it suitable for businesses with diverse survey requirements beyond the ecommerce sector.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional tools to capture customer feedback within the Shopify ecosystem.
