SurveySparrow and Delighted are survey tools designed to collect customer feedback, each catering to different needs within the direct-to-consumer (DTC) sector. SurveySparrow offers an omnichannel conversational survey and customer experience (CX) platform, while Delighted provides a straightforward NPS/CSAT/CES survey tool primarily for e-commerce via email and SMS.
SurveySparrow
Core Features and Functionality
SurveySparrow enables the creation of conversational surveys across multiple channels, including web, email, and mobile. It supports various question types, logic branching, and customization options. The platform also offers CX tools like NPS, CSAT, and CES surveys, along with analytics and reporting features.
Pricing Model
SurveySparrow offers a free plan with limited features. Paid plans start at $19 per month, billed annually, for up to 2,500 responses. Higher-tier plans provide increased response limits and additional features, with pricing scaling accordingly.
Ease of Setup and Use
The platform is user-friendly, with a drag-and-drop interface for survey creation. However, some advanced features may require a learning curve. Integration with existing systems is generally straightforward.
Integrations
SurveySparrow integrates with platforms like Slack, HubSpot, and Zendesk, facilitating seamless data flow across tools.
Customer Support and Documentation
SurveySparrow provides 24x5 email support and a comprehensive knowledge base. Higher-tier plans offer additional support channels, including chat support.
Best-Fit Customer Profile
SurveySparrow is suitable for DTC brands seeking a versatile survey tool with advanced customization and CX capabilities, especially those requiring omnichannel feedback collection.
Delighted
Core Features and Functionality
Delighted specializes in collecting customer feedback through NPS, CSAT, and CES surveys via email and SMS. It offers branding customization, question logic, and access to a community for insights.
Pricing Model
Delighted offers a free plan for up to 25 responses per month. Paid plans start at $19 per month for up to 50 responses, with higher-tier plans providing increased response limits and additional features.
Ease of Setup and Use
Delighted is designed for quick deployment, with an intuitive interface for survey creation and distribution. Integration with existing systems is simple, particularly for e-commerce platforms.
Integrations
Delighted integrates with over 35 platforms, including Slack, Shopify, and Zendesk, enabling efficient data synchronization.
Customer Support and Documentation
Delighted offers support through its community and a knowledge base. Higher-tier plans provide additional support options.
Best-Fit Customer Profile
Delighted is ideal for DTC brands focused on e-commerce, seeking a straightforward tool for collecting customer feedback via email and SMS.
Side-by-Side Comparison
| Feature | SurveySparrow | Delighted |
|---|---|---|
| Survey Types | Conversational surveys, NPS, CSAT, CES | NPS, CSAT, CES |
| Response Limits | Free plan: 75 per quarter; Paid plans: 2,500 to 36,000 per month | Free plan: 25 per month; Paid plans: 50 to 500 per month |
| Integrations | Slack, HubSpot, Zendesk, and more | Slack, Shopify, Zendesk, and more |
| Pricing | Free plan; Paid plans start at $19/month | Free plan; Paid plans start at $19/month |
| Ease of Use | User-friendly with a drag-and-drop interface; some advanced features may require a learning curve | Quick deployment with an intuitive interface |
| Customer Support | 24x5 email support; higher-tier plans offer chat support | Community support; higher-tier plans offer additional support options |
| Best-Fit Customer Profile | DTC brands needing versatile, omnichannel survey tools with advanced customization | DTC brands focused on e-commerce seeking straightforward feedback collection via email and SMS |
Which to Choose
SurveySparrow: Choose SurveySparrow if your DTC brand requires a versatile survey tool capable of collecting feedback across multiple channels with advanced customization options. It's suitable for brands looking to implement comprehensive CX programs and needing integration with various platforms.
Delighted: Opt for Delighted if your DTC brand operates primarily in the e-commerce space and seeks a straightforward, easy-to-deploy tool for collecting customer feedback via email and SMS. It's ideal for brands focusing on NPS, CSAT, and CES surveys without the need for extensive customization.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
