When evaluating form and survey builders for online stores, it's essential to consider tools that integrate seamlessly with e-commerce platforms, offer robust payment processing, and provide a user-friendly experience. Tally, Cognito Forms, and Jotform are three such tools commonly compared for these purposes.
Tally
Features
- Minimalist Interface: Offers a clean, Notion-like editing experience.
- Unlimited Forms and Responses: Free tier includes unlimited forms and responses.
- Custom Domains and Branding: Available in Pro and Business plans.
- Team Collaboration: Supported in Pro and Business plans.
Pricing Model
- Free Plan: Unlimited forms and responses.
- Pro Plan: $29/month; includes custom domains, branding removal, and team collaboration.
- Business Plan: $89/month; adds advanced features like data retention control and email verification.
Pros
- Cost-Effective: 99% of features available for free.
- User-Friendly: Intuitive interface with easy customization.
- No Response Limits: Unlimited responses on all plans.
Cons
- Limited Integrations: Fewer native integrations compared to competitors.
- Advanced Features: Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
- Small to Medium Online Stores: Ideal for businesses seeking a cost-effective, user-friendly form builder without extensive integration needs.
Cognito Forms
Features
- Advanced Form Building: Supports complex forms with conditional logic and calculations.
- Payment Processing: Integrates with Stripe, PayPal, and Square.
- Data Management: Offers data organization, reporting, and document generation.
- Security Compliance: Complies with HIPAA, GDPR, and CCPA.
Pricing Model
- Free Plan: 1 user, unlimited forms, 100 entries/month.
- Pro Plan: $19/month; includes 2 users, 2,000 entries/month.
- Team Plan: $39/month; includes 5 users, 10,000 entries/month.
- Enterprise Plan: $129/month; includes 20 users, unlimited entries.
Note: Payment processing fees apply; for example, a 2% fee on the Individual plan. (cognitoforms.com)
Pros
- Comprehensive Features: Advanced form capabilities with robust data management.
- Flexible Payment Options: Supports multiple payment processors.
- Scalable Plans: Suitable for growing businesses.
Cons
- Pricing Complexity: Additional fees for payment processing and extra users.
- Learning Curve: More complex interface may require time to master.
Best-Fit Customer Profile
- Medium to Large Online Stores: Ideal for businesses needing advanced form functionalities and extensive data management.
Add Zigpoll to your store in 5 minutes.No-code post-purchase, exit-intent & on-site surveys built for Shopify.
Add to ShopifyJotform
Features
- Extensive Templates: Offers a wide range of customizable templates.
- Form Widgets: Provides numerous widgets for enhanced functionality.
- Payment Integrations: Integrates with PayPal, Stripe, and others.
- Collaboration Tools: Supports team collaboration and approval workflows.
Pricing Model
- Free Plan: 5 forms, 100 submissions/month.
- Bronze Plan: $39/month; includes 25 forms, 1,000 submissions/month.
- Silver Plan: $99/month; includes 100 forms, 10,000 submissions/month.
- Gold Plan: $199/month; includes 1,000 forms, 100,000 submissions/month.
Note: Higher-tier plans offer more submissions and advanced features.
Pros
- Template Variety: Large selection of pre-designed templates.
- Feature-Rich: Offers a wide array of form fields and widgets.
- User-Friendly: Intuitive drag-and-drop builder.
Cons
- Pricing Structure: Higher costs for increased submissions and features.
- Submission Limits: Free plan has low submission limits.
Best-Fit Customer Profile
- Small to Medium Online Stores: Suitable for businesses needing a variety of templates and form fields without complex requirements.
Three-Way Comparison
| Feature | Tally | Cognito Forms | Jotform |
|---|---|---|---|
| Free Plan | Unlimited forms and responses | 1 user, unlimited forms, 100 entries/month | 5 forms, 100 submissions/month |
| Pro Plan | $29/month; includes custom domains, branding removal, team collaboration | $19/month; includes 2 users, 2,000 entries/month | $39/month; includes 25 forms, 1,000 submissions/month |
| Payment Processing | Limited; may require third-party integrations | Stripe, PayPal, Square; additional fees on lower plans | PayPal, Stripe, others; fees vary by plan |
| Integrations | Limited native integrations | Multiple integrations; advanced features in higher plans | Extensive integrations; advanced features in higher plans |
| Ease of Use | Intuitive, Notion-like interface | More complex; advanced features may require learning | User |
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
