When evaluating Trustmary vs Trustpilot for Shopify stores, it's essential to understand how each tool functions and who they serve.
Trustmary is an NPS survey tool that turns positive feedback into publishable testimonials. It helps businesses collect and showcase customer testimonials to build trust and credibility.
Trustpilot is an open consumer review platform for collecting and displaying verified customer reviews. It allows businesses to gather and showcase customer reviews to build trust and credibility.
Trustmary
Features
- NPS Surveys: Collects Net Promoter Score (NPS) data to gauge customer satisfaction.
- Testimonial Management: Converts positive feedback into publishable testimonials.
- Automated Review Import: Imports reviews from platforms like Google, Facebook, G2, Capterra, TripAdvisor, and Yelp.
- Survey Distribution: Distributes surveys via unique URLs, QR codes, email, SMS (in Europe), embedded on websites or apps, and email signatures.
Pricing Model
Trustmary offers a free tier with basic features. Paid plans are tiered based on response volume, with higher tiers providing more responses and additional features. Pricing details are available on their pricing page.
Ease of Setup and Use
Trustmary provides an intuitive interface that requires minimal training. Setting up surveys and integrating them into your website is straightforward.
Integrations
Trustmary integrates with Shopify and other platforms, allowing seamless collection and display of customer testimonials.
Customer Support and Documentation
Trustmary offers comprehensive customer support, including a help center and personalized assistance.
Best-Fit Customer Profile
Ideal for businesses seeking to collect and showcase customer testimonials to build trust and credibility.
Trustpilot
Features
- Review Collection: Gathers verified customer reviews.
- Widgets: Displays reviews and TrustScore on websites.
- Integrations: Connects with marketing and eCommerce tools.
- Marketing Assets: Provides resources to enhance advertising efforts.
Pricing Model
Trustpilot operates on a freemium model. The free tier allows businesses to collect reviews and display them. Paid plans are tiered based on features and usage, with contracts typically requiring a 12-month commitment. Pricing details are available on their pricing page.
Ease of Setup and Use
Trustpilot offers a user-friendly interface with easy setup for review collection and display.
Integrations
Trustpilot integrates with Shopify and various marketing and eCommerce tools, facilitating seamless review collection and display.
Customer Support and Documentation
Trustpilot provides customer support through a help center and contact options.
Best-Fit Customer Profile
Suitable for businesses aiming to collect and display customer reviews to build trust and credibility.
Side-by-Side Comparison
| Feature | Trustmary | Trustpilot |
|---|---|---|
| Core Functionality | NPS surveys, testimonial management, automated review import | Review collection, widgets, integrations, marketing assets |
| Pricing Model | Free tier, paid plans based on response volume | Freemium model, paid plans with 12-month contracts |
| Ease of Use | Intuitive interface, minimal training required | User-friendly interface, easy setup |
| Integrations | Shopify, Google, Facebook, G2, Capterra, TripAdvisor, Yelp | Shopify, marketing and eCommerce tools |
| Customer Support | Help center, personalized assistance | Help center, contact options |
| Best-Fit Customer | Businesses seeking to collect and showcase customer testimonials | Businesses aiming to collect and display customer reviews |
Which to Choose
Use Trustmary if: You want to collect and showcase customer testimonials to build trust and credibility.
Use Trustpilot if: You aim to collect and display customer reviews to build trust and credibility.
Worth a Look: Zigpoll
If you're evaluating options for Shopify review apps, Zigpoll is also worth a look.
