When evaluating Trustpilot vs Okendo vs Growave for Shopify stores, it's essential to assess each platform's features, pricing, ease of use, integrations, customer support, and suitability for different business needs.
Core Features and Functionality
| Feature | Trustpilot | Okendo | Growave |
|---|---|---|---|
| Reviews | Collects and displays verified customer reviews; public-facing business profile pages | Collects verified customer reviews with rich media support; customizable review request emails | Collects product reviews with photo and video support; customizable widgets |
| Surveys | Limited survey capabilities | Advanced surveys, including Net Promoter Score (NPS) and custom surveys | Basic surveys |
| Loyalty Programs | Not available | Not available | Integrated loyalty and rewards programs |
| Referrals | Not available | Not available | Referral marketing features |
| Customer Feedback | Limited | Advanced surveys and feedback tools | Customer feedback and surveys |
| Integrations | Supports multiple ecommerce platforms; open API and widgets for embedding reviews | Built for Shopify; integrates with Shopify product variants and collections | Built for Shopify; integrates with Shopify Plus, Klaviyo, Mailchimp, and Facebook Ads |
Pricing and Value
| Plan | Trustpilot | Okendo | Growave |
|---|---|---|---|
| Free Plan | Available with basic features | Available for up to 50 orders/month | Available with limited features |
| Paid Plans | Start at approximately $199/month; higher tiers offer advanced features | Start at $19/month for up to 200 orders/month; higher tiers up to $299/month for up to 3,500 orders/month | Start at $29/month; higher tiers include more features |
Ease of Setup and Use
Trustpilot: Offers a free basic plan suitable for small businesses; paid plans start at approximately $199/month, with higher tiers offering advanced features.
Okendo: Provides a free plan for up to 50 orders/month; paid plans start at $19/month for up to 200 orders/month, with higher tiers up to $299/month for up to 3,500 orders/month.
Growave: Offers a free plan with limited features; paid plans start at $29/month, with higher tiers including more features.
Integrations
Trustpilot: Supports multiple ecommerce platforms beyond Shopify, including Magento, BigCommerce, and custom websites. Its open API and widgets allow embedding reviews anywhere, but Shopify integration is less deep compared to Okendo's native experience.
Okendo: Built for Shopify and tightly integrated with the platform's product catalog, customer segmentation, and checkout processes. It also connects with marketing tools such as Klaviyo and loyalty apps, allowing data-driven campaigns based on reviews and customer insights.
Growave: Built for Shopify; integrates with Shopify Plus, Klaviyo, Mailchimp, and Facebook Ads.
Customer Support and Documentation
Trustpilot: Provides multiple support tiers, including email and phone support for paid plans. Its extensive documentation covers managing reviews, SEO benefits, and compliance with review authenticity standards.
Okendo: Offers email and live chat support with detailed knowledge base articles focused on Shopify ecommerce scenarios. Its customer success team helps with review strategy and app configuration.
Growave: Provides email and live chat support, with knowledge bases and onboarding tutorials. Customer feedback highlights quick response times but notes variability depending on plan level.
Best-Fit Customer Profile
Trustpilot: Suitable for businesses seeking to build a public reputation through verified customer reviews across various industries.
Okendo: Ideal for Shopify merchants focusing on in-depth product reviews, customer surveys, and marketing tools tailored for ecommerce stores.
Growave: Well-suited for mid-market Shopify brands looking for an all-in-one solution that consolidates loyalty, reviews, wishlists, and referrals, aiming to streamline their tech stack and manage customer engagement comprehensively without juggling multiple applications.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
