When evaluating ecommerce review platforms, Trustpilot, Stamped.io, and Loox are frequently compared. Each offers distinct features tailored to different business needs. This analysis delves into their core functionalities, pricing models, ease of use, integrations, customer support, and ideal user profiles to determine the best fit for your ecommerce store.
Trustpilot
Core Features and Functionality
Trustpilot is an open consumer review platform that enables businesses to collect and display verified customer reviews. It offers text reviews and star ratings, with a strong emphasis on verification to ensure authenticity. However, it lacks native survey or Net Promoter Score (NPS) capabilities.
Pricing Model
Trustpilot provides a free plan with basic features. Paid plans start at $199 per month, scaling based on the number of invitations sent. This pricing structure may be more suitable for larger businesses with higher review volumes.
Ease of Setup and Use
Setting up Trustpilot involves creating a business profile and integrating it with your ecommerce platform. The user interface is clean and trust-oriented, but the wide range of features may present a moderate learning curve.
Integrations
Trustpilot integrates with platforms like Shopify, WooCommerce, BigCommerce, and Magento. It also offers integrations with marketing and CRM tools such as Zapier, Google, Facebook, and HubSpot.
Customer Support and Documentation
Trustpilot offers support through email, phone, and chat. Its comprehensive documentation and large user community provide valuable resources for troubleshooting and best practices.
Best-Fit Customer Profile
Trustpilot is ideal for larger ecommerce brands aiming to build broad consumer trust through an independent, open review platform. Its higher pricing tiers are more suited for businesses with the volume and budget to sustain them.
Stamped.io
Core Features and Functionality
Stamped.io is an ecommerce reviews and NPS platform that includes survey features. It supports text, photo, and video reviews, along with NPS surveys and customizable surveys. Additionally, it offers loyalty and referral program integrations in higher tiers.
Pricing Model
Stamped.io offers a free plan with limited features. Paid plans start at $19 per month, with higher tiers at $39 and $49 per month, scaling with features and volume. This tiered pricing makes it accessible for small to mid-sized businesses.
Ease of Setup and Use
The setup process is quick, especially for Shopify users, with an intuitive, ecommerce-focused interface. The extensive feature set may present a moderate learning curve, but the platform is well-documented.
Integrations
Stamped.io integrates with Shopify, BigCommerce, WooCommerce, Magento, and Wix. It also supports integrations with marketing tools like Klaviyo, Mailchimp, HubSpot, and Facebook.
Customer Support and Documentation
Stamped.io provides support via email, chat, and phone, with an extensive knowledge base and an active Shopify community. Users praise the responsive support team and comprehensive documentation.
Best-Fit Customer Profile
Stamped.io is well-suited for small to mid-sized online stores seeking an all-in-one review and customer feedback platform integrated with email and SMS marketing tools. It fits brands looking for detailed customer insights via NPS and surveys.
Loox
Core Features and Functionality
Loox is a Shopify app focused on photo and video reviews, emphasizing visual social proof. It automates review requests post-purchase and offers customizable review widget styles. However, it lacks native survey or NPS capabilities.
Pricing Model
Loox does not offer a free plan. Paid plans start at $9.99 per month, with higher tiers at $29.99 and $59.99 per month, scaling with review volume and features. This pricing is primarily for Shopify users, with additional costs for advanced photo/video features.
Ease of Setup and Use
Loox offers a very quick setup process, especially for Shopify users, with a simple, photo-focused user interface and a low learning curve.
Integrations
Loox is primarily focused on Shopify, with integrations with email marketing tools like Klaviyo and Omnisend. It does not support other major ecommerce platforms.
Customer Support and Documentation
Loox provides support via email and chat, with generally positive feedback. Its documentation is clear but less extensive compared to Stamped.io.
Best-Fit Customer Profile
Loox is ideal for small to mid-sized Shopify merchants prioritizing visual social proof through customer photos and videos. It suits brands where product appearance drives purchase decisions and simple review management is preferred.
Three-Way Comparison
| Feature | Trustpilot | Stamped.io | Loox |
|---|---|---|---|
| Review Types | Text reviews, star ratings | Text, photo, video reviews, NPS surveys | Photo and video reviews |
| Verified Reviews | Yes, strong verification process | Yes, verified buyer reviews | Yes, verified buyers only |
| Surveys & NPS | No native surveys or NPS | Yes, includes NPS and customizable surveys | No survey or NPS functionality |
| Review Requests | Automated email requests | Automated emails, SMS, and onsite requests | Automated email requests |
| Multi-Channel Sharing | Yes, integrates with Google, social channels | Yes, can share reviews via email, social, onsite | Limited sharing, mainly on-site and social |
| Moderation Tools | Yes, robust moderation and flagging | Moderation with AI assistance | Moderation available |
| Analytics & Reporting | Basic analytics, focus on trust score | Detailed analytics on reviews and NPS | Basic review analytics |
| Integrations | Shopify, WooCommerce, BigCommerce, Magento; Zapier, Google, Facebook, HubSpot | Shopify, BigCommerce, WooCommerce, Magento, Wix; Klaviyo, Mailchimp, HubSpot, Facebook | Shopify; Klaviyo, Omnisend |
| Pricing | Free plan; paid plans start at $199/month | Free plan; paid plans start at $19/month | No free plan; paid plans start at $9.99/month |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
