Wootric and Zonka Feedback are customer experience (CX) platforms that assist online stores in gathering and analyzing customer feedback. Wootric specializes in real-time Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) micro-surveys, primarily serving B2B SaaS companies. Zonka Feedback offers multi-channel customer feedback solutions with website survey widgets, catering to a broader range of businesses.
Wootric
Features
- Survey Types: NPS, CSAT, CES
- Delivery Channels: Web app, mobile app, email, link, Intercom Messenger
- Integrations: Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, ServiceNow, Microsoft, Heap
- Analytics: Auto-categorize feedback themes, CXInsight™, text and sentiment analytics
- Reporting: Custom dashboards, reporting
Pricing Model
Wootric offers three pricing plans:
- Professional: Designed for a single journey point, includes core survey functionalities and basic reporting.
- Growth: Supports multiple CX journey points, offers expanded reporting and integrations.
- Voice of the Customer: Includes all Growth features plus CXInsight™, text and sentiment analytics, and custom dashboards.
Pricing is tiered based on response volume, with a free tier available. Specific pricing details are available upon request. (wootric.com)
Pros
- Specialized in real-time micro-surveys
- Advanced analytics capabilities
- Strong integration ecosystem
Cons
- Primarily tailored for B2B SaaS companies
- Limited survey customization options
Best-Fit Customer Profile
Ideal for B2B SaaS companies seeking real-time feedback on specific customer journey points with advanced analytics needs.
Zonka Feedback
Features
- Survey Types: NPS, CSAT, CES
- Delivery Channels: Email, SMS, WhatsApp, kiosks, web, in-app, offline
- Integrations: 20+ premium integrations, including CRMs and helpdesk tools
- Analytics: Advanced reports, dashboards, AI-powered feedback intelligence
- CX Program Management: Case management, real-time alerts, CX automation
Pricing Model
Zonka Feedback offers two main pricing plans:
- Feedback Management: Starting at $199 per month, includes multi-channel surveys, NPS/CSAT/CES measurement, and 20+ integrations.
- AI Feedback Intelligence: Starting at $999 per month, adds AI-powered analysis, impact analysis, and role-based dashboards.
Pricing is based on response volume, with a free trial available. (zonkafeedback.com)
Pros
- Supports a wide range of feedback collection methods
- Offers AI-driven analytics
- Flexible pricing tailored to business needs
Cons
- Pricing may be higher than competitors
- Some features may be complex for small businesses
Best-Fit Customer Profile
Suitable for businesses of various sizes seeking multi-channel feedback collection with advanced analytics capabilities.
Side-by-Side Comparison
| Feature | Wootric | Zonka Feedback |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES |
| Delivery Channels | Web app, mobile app, email, link, Intercom Messenger | Email, SMS, WhatsApp, kiosks, web, in-app, offline |
| Integrations | Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, ServiceNow, Microsoft, Heap | 20+ premium integrations, including CRMs and helpdesk tools |
| Analytics | Auto-categorize feedback themes, CXInsight™, text and sentiment analytics | Advanced reports, dashboards, AI-powered feedback intelligence |
| CX Program Management | Not specified | Case management, real-time alerts, CX automation |
| Pricing Model | Tiered based on response volume, free tier available | Starting at $199 per month, with a free trial available |
Which to Choose
Wootric is recommended for B2B SaaS companies that require real-time feedback on specific customer journey points and have advanced analytics needs. Its specialized focus on micro-surveys and robust integration capabilities make it well-suited for this segment.
Zonka Feedback is ideal for businesses of various sizes seeking a flexible, multi-channel feedback collection system with advanced analytics. Its wide range of survey delivery methods and AI-driven insights cater to diverse customer experience management needs.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
