When evaluating NPS survey software for small ecommerce businesses, it's essential to consider tools that integrate seamlessly with Shopify, offer flexible survey options, and provide actionable insights. Zigpoll, Fairing, and Delighted are three such tools commonly compared for these purposes.
Zigpoll
Core Features and Functionality
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing merchants to engage customers at various touchpoints.
- Zero-Party Data Collection: Collects explicit customer consent data, enhancing data privacy and trust.
- AI-Powered Insights: Provides actionable insights derived from customer feedback.
- Flexible Question Formats: Supports various question types to tailor surveys to specific needs.
- Customizable Survey Styling: Allows merchants to align surveys with their brand identity.
- Unlimited Surveys: Enables the creation of multiple surveys without additional costs.
- SMS Survey Capability: Facilitates survey distribution via SMS for broader reach.
- Synthetic Responses for Testing: Allows testing of surveys with synthetic data before deployment.
Pricing Approach
- Free Plan: Up to 100 responses per month.
- Paid Plans: Starting at $29 per month, scaling with response volume.
- Annual Billing: Offers a 25% discount.
Pros
- Easy Shopify Integration: Seamless setup within the Shopify ecosystem.
- High Response Rates: Engages customers effectively, leading to higher feedback volumes.
- Affordable Pricing: Competitive rates suitable for small to medium-sized businesses.
- Responsive Customer Support: Provides timely assistance and guidance.
Cons
- Limited Advanced Analytics: May lack some in-depth analytics features compared to competitors.
- SMS Survey Feature Limitations: Lower-tier plans may have caps on SMS survey responses.
Best-Fit Customer Profile
Ideal for small to medium Shopify merchants seeking an affordable, easy-to-implement survey solution with strong Shopify integration.
Fairing
Core Features and Functionality
- Survey Types: Specializes in post-purchase attribution surveys, focusing on understanding customer purchase motivations.
- Deep Analytics Integrations: Integrates with platforms like Google Analytics and Facebook Ads for comprehensive data analysis.
- Customizable Survey Design: Offers flexibility in survey appearance and question logic.
- Unlimited Surveys: Allows the creation of multiple surveys without additional costs.
- Shopify Integration: Seamlessly integrates with Shopify for streamlined survey deployment.
Pricing Approach
- Pricing Details: Not publicly available; interested parties should contact Fairing directly for current rates.
Pros
- Focus on Post-Purchase Insights: Provides valuable data on customer purchase behavior.
- Advanced Analytics Capabilities: Offers in-depth analysis through integrations with major analytics platforms.
- Customizable Survey Design: Allows for tailored survey experiences.
Cons
- Pricing Transparency: Lack of publicly available pricing information may deter some businesses.
- Limited Survey Types: Focuses primarily on post-purchase surveys, lacking broader survey options.
- Setup Complexity: May require more time and technical expertise to integrate and configure.
Best-Fit Customer Profile
Suited for medium to large Shopify merchants focused on marketing attribution and ROI analysis, with the capacity to handle more complex setups.
Delighted
Core Features and Functionality
- Survey Types: Supports NPS, CSAT, and CES surveys, catering to various customer satisfaction metrics.
- Email and SMS Survey Delivery: Distributes surveys via email and SMS for broad reach.
- Unlimited Survey Sends: Enables sending surveys without additional costs.
- Question Logic: Allows for conditional questions based on previous responses.
- Branding Customization: Provides options to align surveys with brand identity.
- 35+ Free Integrations: Includes integrations with platforms like Shopify, Zendesk, and Slack.
Pricing Approach
- Free Plan: Up to 25 responses per month.
- Paid Plans: Starting at $19 per month, scaling with response volume.
- Annual Billing: Offers a discount.
Pros
- Simple Setup: Quick and easy implementation.
- Wide Range of Integrations: Supports numerous platforms for seamless data flow.
- Unlimited Survey Sends: No additional costs for sending surveys.
- Branding Customization: Ensures surveys align with brand identity.
Cons
- Limited Survey Types: Primarily focuses on NPS, CSAT, and CES surveys, lacking broader survey options.
- Higher-Tier Plans Cost: Can be expensive for startups or small businesses.
Best-Fit Customer Profile
Ideal for small to medium-sized ecommerce businesses needing straightforward NPS/CSAT/CES surveys with extensive integrations.
Three-Way Comparison
| Feature | Zigpoll | Fairing | Delighted |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase attribution | NPS, CSAT, CES |
| Data Collection | Zero-party data |
