When evaluating survey tools for subscription commerce on Shopify, it's essential to consider how each app aligns with your business objectives. Zigpoll, Fairing, and Gojiberry are three prominent options, each offering unique features tailored to different needs.
Zigpoll
Core Features and Functionality
Zigpoll provides a versatile suite of survey types, including post-purchase, on-site, and exit-intent surveys. This flexibility allows merchants to capture customer feedback at various touchpoints, enhancing the understanding of customer behavior and preferences. The app emphasizes zero-party data collection, ensuring that the information gathered is directly provided by customers, which can lead to more accurate insights.
Pricing Model
Zigpoll offers a free tier suitable for small-scale operations. Paid plans start at approximately $15 per month, with pricing scaling based on survey volume. This structure provides affordability for startups and scalability as businesses grow.
Ease of Setup and Use
The app boasts a straightforward Shopify integration process, enabling quick deployment of surveys without extensive technical knowledge. Its clean user interface further simplifies the creation and management of surveys.
Integrations
Zigpoll integrates seamlessly with Shopify and supports various email marketing platforms. Additionally, it offers basic webhook options for custom integrations, providing flexibility to connect with other tools as needed.
Customer Support and Documentation
Users commend Zigpoll for its responsive customer support and comprehensive documentation, including tutorials that assist in maximizing the app's potential.
Best-Fit Customer Profile
Zigpoll is ideal for small to medium-sized subscription commerce businesses seeking a cost-effective, flexible, and user-friendly survey solution that captures customer feedback across multiple touchpoints.
Fairing
Core Features and Functionality
Fairing specializes in post-purchase surveys, focusing on attribution tracking and lifetime value (LTV) analysis. It integrates with platforms like Klaviyo, Google Sheets, and Shopify Flow, offering smart targeting options based on customer segments. The app provides AI-powered analytics for personalized insights, enabling businesses to understand customer behavior and optimize marketing strategies effectively.
Pricing Model
Fairing offers a free tier for up to 100 responses monthly. Paid plans begin at $29 per month for up to 1,000 responses, with pricing scaling based on response volume. Custom enterprise pricing is available for higher volumes, catering to larger businesses with extensive needs.
Ease of Setup and Use
The installation process is straightforward, with seamless Shopify integration. However, advanced customization and setup may require additional time and technical expertise, especially for businesses aiming to leverage the full capabilities of the app.
Integrations
Fairing offers extensive integrations, including Klaviyo, Google Sheets, Elevar, Shopify Flow, and over 22 other platforms. This wide range of integrations facilitates comprehensive data analysis and marketing automation.
Customer Support and Documentation
Fairing provides support via email and live chat, along with detailed guides and resources to assist users in maximizing the app's features.
Best-Fit Customer Profile
Fairing is best suited for larger subscription commerce businesses or those with complex analytics needs, particularly those focusing on post-purchase attribution and LTV analysis.
Gojiberry
Core Features and Functionality
Gojiberry offers pre-purchase and post-purchase surveys, supporting delivery via pop-ups, links, and QR codes. It provides full customization for branding, language, images, and incentives, along with an analytics dashboard with CSV download options. The app features advanced targeting and conditional survey logic, enabling businesses to tailor surveys to specific customer segments effectively.
Pricing Model
Gojiberry offers a free plan with basic features. Paid plans start at $29 per month for up to 1,000 responses, with discounted rates available for early adopters. This pricing structure offers flexibility for businesses at different stages.
Ease of Setup and Use
The app emphasizes a 1-minute, no-code setup, with a user-friendly interface suitable for merchants of all sizes. This simplicity allows for quick deployment and ease of use.
Integrations
Gojiberry integrates with Shopify and supports extensibility through various apps, providing flexibility to connect with other tools as needed.
Customer Support and Documentation
Gojiberry provides support through email and in-app chat, along with comprehensive documentation and tutorials to assist users in maximizing the app's potential.
Best-Fit Customer Profile
Gojiberry is ideal for startups and small to medium-sized subscription commerce businesses seeking quick setup and flexible survey deployment across various customer touchpoints.
Three-Way Comparison
| Feature | Zigpoll | Fairing | Gojiberry |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase | Pre-purchase, post-purchase |
| Survey Delivery Methods | Embedded on order status pages, pop-ups, links, QR codes | Embedded on order status pages | Pop-ups, links, QR codes |
| Customization | Full branding, language, images, incentives | Smart targeting, translations | Full branding, language, images, incentives |
| Analytics | Dashboard with CSV download | LTV analytics, AI insights | Dashboard with CSV download |
| Integrations | Shopify, email marketing platforms, basic webhooks | Klaviyo, Google Sheets, Elevar, Shopify Flow, 22+ others | Shopify, extensible through various apps |
| Pricing | Free plan; paid plans from $15/month; pricing scales with survey volume | Free plan; paid plans from $29/month; custom enterprise pricing | Free plan; paid plans from $29/month; discounted rates for early adopters |
| Ease of Setup | Very easy Shopify integration; clean UI; quick to deploy surveys | Easy installation; advanced customization may require more time | 1-minute, no-code setup; user-friendly interface |
| Ideal Customer | Small to medium-sized businesses seeking versatile survey options | Larger businesses focusing on post-purchase |
