When evaluating NPS survey software for retail businesses, it's essential to consider tools that integrate seamlessly with Shopify, offer diverse survey options, and provide actionable insights. Zigpoll, Fairing, and POWR are three such tools that cater to these needs.
Zigpoll
Zigpoll is a Shopify app designed for post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection.
Core Features and Functionality
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
- Question Formats: Provides flexible question types, including single-select, multi-select, sliding scale, and photo selections.
- AI Insights: Delivers automatic AI-powered insights for real-time analysis.
- Customization: Allows custom styling of surveys to match brand aesthetics.
- Integrations: Seamlessly integrates with Shopify and supports embedding on other websites.
Pricing Model
Zigpoll offers tiered pricing:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month for up to 500 responses.
- Advanced: $97/month for up to 2,000 responses.
- Ultimate: $194/month for unlimited responses.
Each plan includes unlimited surveys and AI-powered insights. (zigpoll.com)
Pros and Cons
Pros:
- Easy Setup: One-click Shopify integration and quick survey deployment.
- High Response Rates: Achieves a 50% average response rate, significantly higher than the industry standard.
- AI-Powered Insights: Provides actionable insights without manual analysis.
Cons:
- Limited Free Plan: The free plan restricts responses to 100 per month, which may be insufficient for larger businesses.
- Advanced Features: Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking an easy-to-use, cost-effective solution for collecting customer feedback and gaining actionable insights.
Fairing
Fairing is a Shopify app specializing in post-purchase attribution surveys with deep analytics integrations.
Core Features and Functionality
- Survey Focus: Concentrates on post-purchase attribution to understand customer decision-making.
- Analytics Integration: Integrates with analytics platforms for comprehensive data analysis.
- Customization: Offers customizable survey templates to align with brand identity.
- Response Tracking: Monitors and reports on survey responses for performance evaluation.
Pricing Model
Fairing's pricing is not publicly disclosed. Prospective users are encouraged to contact Fairing directly for detailed pricing information.
Pros and Cons
Pros:
- Attribution Focus: Provides insights into customer purchase motivations.
- Data Integration: Seamlessly integrates with existing analytics tools.
Cons:
- Pricing Transparency: Lack of publicly available pricing information may deter potential customers.
- Limited Survey Types: Primarily focuses on post-purchase surveys, offering fewer options for other customer touchpoints.
Best-Fit Customer Profile
Suitable for businesses aiming to understand the factors influencing post-purchase decisions and who have existing analytics infrastructure.
POWR
POWR is a Shopify form builder that includes customizable surveys, popups, and lead capture features.
Core Features and Functionality
- Survey Customization: Provides a variety of customizable survey templates.
- Popup Forms: Enables the creation of popup forms for lead capture and engagement.
- Integration: Integrates with Shopify and other platforms for data synchronization.
- Analytics: Offers basic analytics to monitor form performance.
Pricing Model
POWR offers a free plan with basic features and tiered paid plans starting at $8.99 per month, scaling up based on feature access and usage limits.
Pros and Cons
Pros:
- Versatility: Combines surveys, popups, and lead capture in one platform.
- Affordability: Offers a free plan and low-cost paid options.
Cons:
- Limited Survey Focus: Not exclusively designed for NPS surveys, which may limit specialized features.
- Basic Analytics: Provides only basic analytics, lacking advanced insights.
Best-Fit Customer Profile
Ideal for businesses seeking an affordable, all-in-one tool for customer engagement and lead capture without a primary focus on NPS surveys.
Three-Way Comparison
| Feature | Zigpoll | Fairing | POWR |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase attribution | Customizable surveys, popups, lead capture |
| Pricing | Free plan; paid plans from $29/month | Contact for pricing | Free plan; paid plans from $8.99/month |
| Ease of Setup | One-click Shopify integration; quick survey deployment | Integration with existing analytics tools | Integrates with Shopify and other platforms |
| Integrations | Shopify; supports embedding on other websites | Analytics platforms | Shopify and other platforms |
| Customer Support | Responsive support; email support available | Contact for support | Support available; contact for details |
| Best-Fit Customer Profile | Shopify |
