When evaluating survey tools for Shopify stores, it's essential to consider how each platform aligns with your business needs. Zigpoll, Fairing, and ReConvert are three prominent options, each offering unique features tailored to different aspects of customer engagement.
Zigpoll
Features:
- Survey Types: Supports post-purchase, on-site, and exit-intent surveys, enabling comprehensive customer feedback collection.
- Zero-Party Data Collection: Gathers data directly from customers, enhancing personalization and trust.
- AI-Powered Insights: Provides automatic analysis of survey responses, facilitating data-driven decision-making.
- Customization: Offers flexible question formats and the ability to style surveys to match your brand.
Pricing:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month for up to 500 responses.
- Advanced: $97/month for up to 2,000 responses.
- Ultimate: $194/month for unlimited responses.
Pros:
- Affordable Entry Point: The free plan is suitable for startups testing survey tools.
- Comprehensive Survey Options: Covers various survey types to capture diverse customer insights.
- User-Friendly Interface: Intuitive design simplifies survey creation and analysis.
Cons:
- Response Limits on Lower Tiers: Free and Standard plans have capped responses, which may be restrictive as your business grows.
- Limited Integrations: While it integrates with Shopify, other platform integrations are not specified.
Best Fit For: Ecommerce startups seeking an affordable, easy-to-use survey tool with a variety of survey types and AI-driven insights.
Fairing
Features:
- Post-Purchase Attribution Surveys: Focuses on collecting feedback immediately after purchase to understand customer satisfaction and attribution.
- Deep Analytics Integrations: Integrates with analytics platforms to provide in-depth insights into customer behavior and survey responses.
- Customizable Surveys: Allows tailoring of survey questions and design to align with brand identity.
Pricing:
- Custom Pricing: Pricing details are not publicly available; potential customers are encouraged to contact Fairing for a quote.
Pros:
- Specialized Focus: Concentrates on post-purchase feedback, providing valuable insights into customer satisfaction and purchase drivers.
- Advanced Analytics: Offers robust analytics capabilities for detailed data analysis.
Cons:
- Lack of Transparency in Pricing: Without publicly available pricing, it may be challenging for startups to assess affordability.
- Limited Survey Types: Primarily focuses on post-purchase surveys, which may not capture the full customer journey.
Best Fit For: Ecommerce businesses aiming to gain deep insights into post-purchase customer experiences and attribution, with the resources to invest in advanced analytics.
ReConvert
Features:
- Thank-You Page Builder: Enables customization of the thank-you page to enhance customer experience post-purchase.
- Survey Widgets: Integrates survey widgets into the thank-you page to collect immediate feedback.
- Upsell Tools: Provides features to promote additional products or services during the post-purchase phase.
Pricing:
- Free Plan: Offers basic features suitable for startups.
- Paid Plans: Pricing details are not specified; users are advised to check the Shopify App Store for current rates.
Pros:
- Enhanced Post-Purchase Engagement: Customizing the thank-you page can improve customer satisfaction and loyalty.
- Integrated Upselling: Combines feedback collection with upselling opportunities, potentially increasing revenue.
Cons:
- Limited Survey Focus: Surveys are confined to the thank-you page, potentially missing broader customer insights.
- Dependence on Post-Purchase Interaction: Relies on customers completing a purchase, which may limit the volume of feedback.
Best Fit For: Ecommerce startups looking to enhance post-purchase customer engagement and capitalize on upselling opportunities through the thank-you page.
Three-Way Comparison
| Feature | Zigpoll | Fairing | ReConvert |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase | Post-purchase (thank-you page) |
| Zero-Party Data Collection | Yes | Yes | Yes |
| AI-Powered Insights | Yes | Yes | No |
| Customization | Flexible question formats, custom styling | Customizable surveys | Customizable thank-you page and survey widgets |
| Pricing | Free plan; paid plans from $29/month | Custom pricing | Free plan; paid plans (pricing not specified) |
| Integrations | Shopify | Shopify, analytics platforms | Shopify |
| Best Fit For | Startups seeking affordable, diverse survey options | Businesses needing deep post-purchase insights and advanced analytics | Startups aiming to enhance post-purchase engagement and upselling |
Situational Recommendations
For Startups Seeking Affordable and Diverse Survey Options: Zigpoll offers a free plan with a variety of survey types and AI-driven insights, making it ideal for startups testing survey tools.
For Businesses Needing Deep Post-Purchase Insights: Fairing specializes in post-purchase attribution surveys with advanced analytics, suitable for businesses focused on understanding customer satisfaction and purchase drivers.
For Enhancing Post-Purchase Engagement and Upselling: ReConvert allows customization of the thank-you page with survey widgets and upsell tools, perfect for startups looking to capitalize on post-purchase interactions.
In summary, the choice between Zigpoll,
