When evaluating NPS survey software for ecommerce startups, it's essential to consider tools that align with your specific needs. Zigpoll and Retently are two such platforms, each offering unique features tailored to different aspects of customer feedback collection.
Zigpoll
Zigpoll is a Shopify-centric survey application designed to gather zero-party data through post-purchase, on-site, and exit-intent surveys. Its primary focus is on integrating seamlessly with Shopify stores to collect direct customer feedback.
Features
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys to capture customer insights at various touchpoints.
- Zero-Party Data Collection: Emphasizes collecting data directly from customers, ensuring high-quality, consent-based information.
- AI-Powered Insights: Provides automated analysis of survey responses, delivering actionable insights without manual intervention.
- Customization: Allows extensive customization of survey appearance to match brand aesthetics.
- Integrations: Seamlessly integrates with Shopify, enabling easy embedding of surveys within the store.
Pricing Model
Zigpoll offers a tiered pricing structure:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29 per month, includes 500 responses.
- Advanced: $97 per month, includes 2,000 responses.
- Ultimate: $194 per month, offers unlimited responses.
Each plan includes unlimited surveys and AI-powered insights. The pricing is designed to scale with the growth of the business, accommodating increasing response volumes. (zigpoll.com)
Pros and Cons
Pros:
- Shopify Integration: Deep integration with Shopify simplifies survey deployment.
- Zero-Party Data: Focus on collecting data directly from customers enhances data quality.
- AI Insights: Automated analysis saves time and provides immediate actionable insights.
- Customization: Flexible design options ensure surveys align with brand identity.
Cons:
- Shopify Focus: Primarily tailored for Shopify users; may not be suitable for stores on other platforms.
- Limited Advanced Features: Some advanced analytics and reporting features may be less comprehensive compared to competitors.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify-based ecommerce startups seeking an easy-to-implement solution for collecting direct customer feedback through various survey types. Its focus on zero-party data and AI-driven insights makes it suitable for businesses aiming to enhance customer experience and retention.
Retently
Retently is a customer experience management platform that specializes in NPS, CSAT, and CES surveys, catering to ecommerce and B2B businesses. It focuses on automating customer feedback collection and analysis to drive customer satisfaction and loyalty.
Features
- Survey Types: Supports NPS, CSAT, and CES surveys to measure customer satisfaction at different stages.
- Multi-Channel Surveys: Delivers surveys via email, in-app pop-ups, and other channels to reach customers effectively.
- Automation: Automates survey distribution and follow-ups to streamline feedback collection.
- Advanced Reporting: Provides in-depth analytics, trends, and benchmarking to assess customer experience.
- Integrations: Integrates with platforms like Shopify, Zendesk, and Salesforce to centralize customer data.
Pricing Model
Retently offers several pricing plans:
- Ecommerce Basic: $49 per month, includes 1,000 surveys per month.
- Ecommerce Pro: $299 per month, includes 20,000 surveys per month.
- Enterprise: Custom pricing for larger enterprises with higher survey needs.
Each plan includes features like multi-channel surveys, automation, and advanced reporting. (retently.com)
Pros and Cons
Pros:
- Comprehensive Survey Types: Offers a range of survey types to measure different aspects of customer experience.
- Automation: Automates survey distribution and follow-ups, reducing manual effort.
- Advanced Analytics: Provides detailed insights into customer feedback and trends.
- Integrations: Connects with various platforms to centralize customer data.
Cons:
- Pricing: Higher starting price point may be a consideration for startups with limited budgets.
- Complexity: The breadth of features may require a learning curve for new users.
Best-Fit Customer Profile
Retently is suitable for ecommerce startups that require a comprehensive customer experience management solution with advanced analytics and automation capabilities. It's ideal for businesses aiming to implement structured feedback programs across multiple channels.
Side-by-Side Comparison
| Feature | Zigpoll | Retently |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent surveys | NPS, CSAT, CES surveys |
| Data Collection | Zero-party data | Customer feedback |
| AI Insights | Yes | Yes |
| Customization | High | High |
| Integrations | Shopify | Shopify, Zendesk, Salesforce, others |
| Pricing | Free plan; Paid plans from $29 to $194 per month | Plans from $49 to $299 per month |
| Best-Fit Customer | Shopify-based ecommerce startups seeking easy-to-implement surveys | Ecommerce startups needing comprehensive customer experience |
