When evaluating post-purchase survey tools, it's essential to consider how each platform aligns with your business needs. Zonka Feedback, Hulk NPS Post Purchase Survey, and Fairing are three prominent options, each offering unique features and pricing structures.
Zonka Feedback
Features:
- Multi-Channel Surveys: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
- CX Metrics: Measures NPS, CSAT, and CES.
- Integrations: Offers over 20 premium integrations.
- Customization: Provides customizable and multilingual surveys.
- Analytics: Includes real-time dashboards, alerts, and digests.
- Automation: Features CX automation and workflows.
Pricing: Zonka Feedback offers tiered pricing based on response volume and features. Plans start at approximately $33 per month for the Starter plan, which includes unlimited responses, 2 device licenses, and 1 web user. The Advanced plan is priced at around $54 per month, offering additional features such as 5 device licenses and expanded user access. For larger enterprises, custom pricing is available. (crozdesk.com)
Pros:
- Comprehensive multi-channel support.
- Advanced analytics and reporting.
- Scalable pricing plans.
Cons:
- Pricing may be higher than some competitors.
- Setup can be complex for smaller teams.
Best Fit: Ideal for medium to large businesses seeking a robust, scalable solution with extensive customization and integration capabilities.
Hulk NPS Post Purchase Survey
Features:
- Survey Types: Supports NPS, customer satisfaction, product feedback, and post-purchase surveys.
- Customization: Offers drag-and-drop editor, file upload, and pop-ups.
- Data Management: Provides email responses, data export, dashboard, and analytics.
- Integration: Seamlessly integrates with Shopify.
Pricing: Hulk NPS Post Purchase Survey offers a free plan for development stores and a Pro plan at $25 per month, which includes unlimited responses, white-labeled forms, export responses as CSV, required/optional fields, survey statistics, and conditional logic. (apps.shopify.com)
Pros:
- Easy integration with Shopify.
- Affordable pricing for small to medium-sized businesses.
- User-friendly setup.
Cons:
- Limited to Shopify users.
- Lacks advanced analytics and multi-channel support.
Best Fit: Suitable for small to medium-sized Shopify stores looking for a straightforward, cost-effective post-purchase survey solution.
Fairing
Features:
- Attribution Surveys: Focuses on post-purchase attribution surveys.
- Analytics Integrations: Deep analytics integrations for data-driven insights.
- Customization: Offers customizable survey forms.
- Integration: Integrates with Shopify.
Pricing: Specific pricing details for Fairing are not publicly available. Prospective users are encouraged to contact Fairing directly for a customized quote.
Pros:
- Specialized focus on post-purchase attribution.
- Strong analytics capabilities.
- Tailored for Shopify users.
Cons:
- Pricing transparency is lacking.
- Limited information on features compared to competitors.
Best Fit: Ideal for Shopify merchants seeking in-depth post-purchase attribution insights.
Three-Way Comparison
| Feature | Zonka Feedback | Hulk NPS Post Purchase Survey | Fairing |
|---|---|---|---|
| Survey Channels | Multi-channel: email, SMS, WhatsApp, kiosks, web, in-app, offline | Embedded on Shopify thank-you pages | Embedded on Shopify thank-you pages |
| Survey Types | NPS, CSAT, CES | NPS, customer satisfaction, product feedback, post-purchase | Post-purchase attribution surveys |
| Customization | Customizable and multilingual surveys | Drag-and-drop editor, file upload, pop-ups | Customizable survey forms |
| Integrations | Over 20 premium integrations | Seamless integration with Shopify | Integrates with Shopify |
| Pricing | Starting at approximately $33 per month for the Starter plan | Free plan for development stores; Pro plan at $25 per month | Pricing details not publicly available; contact for a quote |
| Best Fit | Medium to large businesses seeking a robust, scalable solution | Small to medium-sized Shopify stores looking for a straightforward, cost-effective solution | Shopify merchants seeking in-depth post-purchase attribution insights |
Situational Recommendations
For Medium to Large Businesses: If you require a comprehensive, multi-channel survey platform with advanced analytics and scalability, Zonka Feedback is the most suitable choice.
For Small to Medium-Sized Shopify Stores: If you're looking for an affordable, easy-to-implement post-purchase survey tool that integrates seamlessly with Shopify, Hulk NPS Post Purchase Survey is a strong contender.
For Shopify Merchants Focused on Attribution: If your primary goal is to gain deep insights into post-purchase attribution, Fairing offers specialized features tailored to this need.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys
