When evaluating zero-party data platforms for Shopify stores, it's essential to consider tools that effectively capture and analyze customer feedback. Two notable options are Zonka Feedback and KnoCommerce. Both platforms offer unique features tailored to different business needs.
Zonka Feedback
Zonka Feedback is a customer experience management platform that enables businesses to collect and analyze feedback across various channels, including email, SMS, WhatsApp, kiosks, web, in-app, and offline. It offers multi-channel surveys, NPS, CSAT, and CES measurement, online reputation management, advanced targeting and user segmentation, customizable and multilingual surveys, real-time dashboards, alerts, and digests, case management, CX automation and workflows, location and agent-based CX management, and contact and user journey tracking. (zonkafeedback.com)
Pricing Model
Zonka Feedback offers tiered pricing based on response volume and features. Plans start at approximately $33 per month for the Starter plan, which includes unlimited responses, 2 device licenses, 1 web user, white-labeled surveys, kiosk mode, offline functionality, logic-based surveys, language support, and data export. The Advanced plan, at around $54 per month, adds features like date-comparative and location-comparative reports. The Professional plan, priced at about $83 per month, includes multi-lingual surveys and API access. The Max plan, at approximately $166 per month, offers personalized training sessions and a dedicated account manager. (crozdesk.com)
Pros
Multi-Channel Feedback Collection: Supports a wide range of channels, allowing businesses to gather feedback from various touchpoints.
Customizable Surveys: Offers a drag-and-drop survey builder with multilingual support, enabling tailored surveys for diverse audiences.
Advanced Analytics: Provides real-time dashboards and AI-driven insights to identify trends and areas for improvement.
Cons
Pricing Complexity: The tiered pricing structure may be complex for some users to navigate.
Feature Overload: The extensive feature set might be overwhelming for small businesses with simpler needs.
Best-Fit Customer Profile
Zonka Feedback is well-suited for medium to large enterprises seeking a comprehensive customer experience management solution with multi-channel feedback capabilities and advanced analytics.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys for Shopify stores, focusing on collecting zero-party data through multi-question flows. It integrates seamlessly with Shopify, allowing merchants to gather insights directly from customers after purchase. Features include customizable post-purchase surveys, advanced question types, order attribution reports, benchmarking, survey links via email and SMS, and multiple integrations. (try.knocommerce.com)
Pricing Model
KnoCommerce offers several pricing tiers:
Starter: At $19 per month, includes 1 live survey, 3 questions per survey, basic question types, and Shopify integration.
Analyst: Priced at $119 per month, offers 2 live surveys, unlimited questions, advanced question types, 20+ integrations, order attribution reports, benchmarking, survey links, and 4 standard audiences.
Pro: At $299 per month, provides 4 live surveys, unlimited questions, all question types (including image and video), 20+ integrations, 5 custom audiences, free onboarding call, removal of KnoCommerce branding, and automated insights (beta).
Enterprise: Starting at $499 per month, includes unlimited surveys, unlimited questions, all question types, 20+ integrations (unlimited active), unlimited custom audiences, warehouse data sync (costs may apply), and dedicated customer success manager in Slack. (try.knocommerce.com)
Pros
Shopify Integration: Seamless integration with Shopify allows for easy setup and data synchronization.
Customizable Surveys: Offers a variety of question types and survey customization options to tailor the feedback experience.
Order Attribution Reports: Provides insights into which products or marketing efforts are driving sales.
Cons
Limited Survey Volume: Lower-tier plans restrict the number of live surveys, which may not meet the needs of larger stores.
Feature Limitations: Some advanced features are only available in higher-tier plans, potentially increasing costs for businesses seeking comprehensive functionality.
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify store owners looking to gather post-purchase feedback and insights into customer behavior, particularly those interested in order attribution and post-purchase surveys.
Side-by-Side Comparison
| Feature | Zonka Feedback | KnoCommerce |
|---|---|---|
| Survey Channels | Multi-channel (email, SMS, WhatsApp, kiosks, web, in-app, offline) | Post-purchase surveys via email and SMS |
| Survey Customization | Drag-and-drop builder, multilingual support | Advanced question types, customizable surveys |
| Integrations | 20+ premium integrations | 20+ integrations, including Shopify |
| Analytics and Reporting | Real-time dashboards, AI-driven insights, location and agent-based CX management | Order attribution reports, benchmarking, automated insights (beta) |
| Pricing | Starting at approximately $33 per month for the Starter plan | Starting at $19 per month for the Starter plan |
| Best-Fit Customer Profile | Medium to large enterprises seeking comprehensive customer experience management | Shopify store owners interested in post-purchase feedback and order attribution insights |
Which to Choose
When deciding between Zonka Feedback and KnoCommerce for your Shopify store, consider the following:
Zonka Feedback: If your business requires a comprehensive customer experience management platform with multi-channel feedback collection and advanced analytics, Zonka Feedback may be the better fit.
KnoCommerce: If your focus is on gathering post-purchase insights and understanding order attribution within the Shopify ecosystem, KnoCommerce could be more suitable.
Evaluate your
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
