When evaluating NPS survey software for Shopify Plus merchants, it's essential to consider tools that seamlessly integrate with Shopify and offer robust features tailored to e-commerce needs. Zonka Feedback and Qualaroo are two prominent options in this space.
Zonka Feedback
Zonka Feedback is a multi-channel customer feedback platform that enables businesses to capture and act on feedback across various channels, including email, SMS, WhatsApp, kiosks, web, in-app, and offline. It offers features such as NPS, CSAT, and CES measurement, online reputation management, advanced targeting and user segmentation, customizable and multilingual surveys, real-time dashboards, alerts, and digests, case management, CX automation, and workflows. Additionally, it provides location and agent-based CX management, contact and user journey tracking, and over 20 premium integrations.
Pricing Model:
Zonka Feedback offers tiered pricing based on response volume and features:
Starter Plan: Starting at $33 per month, includes unlimited responses, 2 device licenses, 1 web user, white-labeled surveys, kiosk mode, offline functionality, logic-based surveys, language support, and data export.
Advanced Plan: Starting at $54 per month, adds 5 device licenses, 2 web users, date-comparative reports, and location-comparative reports.
Professional Plan: Starting at $83 per month, includes 9 device licenses, 3 web users, own domain, multilingual surveys, and API access.
Max Plan: Starting at $166 per month, offers 20 device licenses, 5 web users, choice of data centers, personalized training sessions, and a dedicated account manager.
Pros:
Multi-Channel Feedback: Supports a wide range of channels, allowing businesses to gather feedback from various touchpoints.
Customizable Surveys: Offers white-labeled and multilingual surveys, enhancing brand consistency and accessibility.
Advanced Reporting: Provides date and location-comparative reports, aiding in detailed analysis.
Cons:
Complex Pricing Structure: Multiple plans with varying features can be overwhelming for new users.
Integration Limitations: While it offers over 20 integrations, specific Shopify Plus integrations may require verification.
Best-Fit Customer Profile:
Ideal for businesses seeking a comprehensive feedback solution across multiple channels, with a need for customizable surveys and advanced reporting capabilities.
Qualaroo
Qualaroo is an on-site micro-survey nudge tool that captures real-time user insights through in-app, website intercept, and email surveys. It offers features such as unlimited nudges and surveys, unlimited domains, unlimited administrators/creators, NPS, CSAT, CES, and more, nudge placement customization, advanced targeting, mobile nudges, nudge for prototypes, sentiment analysis by IBM Watson, and exit surveys. Additionally, it provides unlimited forms and surveys, unlimited administrators and creators, unlimited ready-to-use questions, sidebar forms, high delivery emails, scored surveys, branching and skip logic, sharing via social, link, QR code, or email, offline authoring with Excel, accepting file uploads, multilingual surveys, branding, and reports and analytics.
Pricing Model:
Qualaroo offers a free plan and several paid plans:
Free Plan: Includes up to 50 responses, 500 email sends, and 10,000 pageviews.
Essentials Plan: Starting at $19.99 per month (billed annually), includes 1,000 email sends and unlimited responses.
Business Plan: Starting at $49.99 per month (billed annually), includes 5,000 email sends and 100,000 pageviews.
Enterprise Plan: Starting at $149.99 per month (billed annually), includes custom email sends and pageviews.
Pros:
Free Plan Availability: Offers a free plan suitable for startups and small businesses.
Advanced Targeting: Allows precise targeting based on various user attributes.
Sentiment Analysis: Utilizes AI to analyze feedback, providing deeper insights.
Cons:
Limited Responses on Free Plan: The free plan is limited to 50 responses, which may not suffice for growing businesses.
Branding on Free Plan: Surveys include Qualaroo branding, which may not align with brand guidelines.
Best-Fit Customer Profile:
Ideal for startups and small businesses looking for an affordable solution with advanced targeting and sentiment analysis capabilities.
Side-by-Side Comparison
| Feature | Zonka Feedback | Qualaroo |
|---|---|---|
| Survey Channels | Email, SMS, WhatsApp, Kiosks, Web, In-App, Offline | In-App, Website Intercept, Email |
| Survey Types | NPS, CSAT, CES, Customizable Surveys | NPS, CSAT, CES, Customizable Surveys |
| Multilingual Support | Yes | Yes |
| Integrations | Over 20 premium integrations (specific Shopify Plus integration to be verified) | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam |
| Pricing | Starting at $33 per month | Free plan available; Paid plans starting at $19.99 per month (billed annually) |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes, up to 50 responses |
| Advanced Targeting | Yes | Yes |
| Sentiment Analysis | No | Yes, powered by IBM Watson |
| Exit Surveys | Yes | Yes |
| Mobile Surveys | Yes | Yes |
| Offline Surveys | Yes | No |
| Branding Options | White-labeled surveys | Branding suppression available on paid plans |
| Customer Support | Email support | Phone, chat, and email support |
| Documentation | Comprehensive guides and tutorials | Extensive knowledge base |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
