Grapevine Surveys and KnoCommerce are post-purchase survey applications designed for Shopify stores to collect zero-party data. Grapevine Surveys focuses on gathering feedback through order status page surveys, while KnoCommerce offers comprehensive post-purchase attribution surveys with multi-question flows.
Grapevine Surveys
Features
Grapevine Surveys enables Shopify merchants to create and deploy surveys on the order status page, capturing customer feedback immediately after purchase. The platform supports various question types and skip logic to tailor the survey experience. It also provides analytics to interpret collected data.
Pricing Model
Grapevine Surveys offers a free trial with one survey and up to 25 responses. Paid plans are available, with optional add-ons for enterprise branding, custom design, and team access. Pricing details are available on their website.
Pros and Cons
Pros:
- Direct integration with Shopify's order status page.
- User-friendly survey creation with customizable question types.
- Affordable pricing tiers suitable for small to medium-sized businesses.
Cons:
- Limited to post-purchase surveys; lacks broader survey capabilities.
- Fewer integrations with other platforms compared to competitors.
Best-Fit Customer Profile
Grapevine Surveys is ideal for Shopify merchants seeking a straightforward solution to collect post-purchase feedback directly from the order status page, particularly those with limited budgets or smaller-scale operations.
KnoCommerce
Features
KnoCommerce specializes in post-purchase attribution surveys, allowing merchants to understand customer acquisition channels and behaviors. The platform offers multi-question flows, advanced analytics, and integrates with tools like Klaviyo and Triple Whale. It also provides NPS (Net Promoter Score) surveys to gauge customer loyalty.
Pricing Model
KnoCommerce offers several pricing tiers:
- Starter Plan: $19/month, includes one live survey with up to three questions.
- Analyst Plan: $119/month, includes two live surveys with unlimited questions.
- Pro Plan: $299/month, includes four live surveys with unlimited questions.
- Enterprise Plan: Custom pricing for high-volume brands.
Annual subscriptions offer a 10% discount. (knocommerce.com)
Pros and Cons
Pros:
- Comprehensive survey capabilities beyond post-purchase.
- Advanced analytics and reporting features.
- Integrations with multiple platforms, enhancing data utility.
Cons:
- Higher pricing may be a barrier for smaller businesses.
- Setup may require more time due to advanced features.
Best-Fit Customer Profile
KnoCommerce is suited for growing to large Shopify merchants who require in-depth customer insights, advanced survey capabilities, and integrations with other marketing tools to optimize their strategies.
Side-by-Side Comparison
| Feature | Grapevine Surveys | KnoCommerce |
|---|---|---|
| Survey Placement | Order status page | Post-purchase page, email, SMS, and more |
| Question Types | Various question types with skip logic | Extensive question types, including image and video |
| Integrations | Limited integrations | Integrates with Shopify, Klaviyo, Triple Whale, and more |
| Analytics and Reporting | Basic analytics | Advanced analytics with attribution reports and customer insights |
| Pricing | Free trial; paid plans with optional add-ons | Monthly subscriptions with a 10% discount for annual payments |
| Ideal Customer Profile | Small to medium-sized Shopify merchants seeking simple post-purchase surveys | Growing to large Shopify merchants needing comprehensive customer insights and integrations |
Which to Choose
Grapevine Surveys: Choose this if you are a small to medium-sized Shopify merchant looking for an affordable and straightforward solution to collect post-purchase feedback directly from the order status page.
KnoCommerce: Opt for this if you are a growing to large Shopify merchant requiring advanced survey capabilities, in-depth customer insights, and integrations with other marketing tools to optimize your strategies.
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look.
