When evaluating the best online form builders for online stores, it's essential to consider factors such as core features, pricing models, ease of setup and use, integrations, customer support, and the best-fit customer profile. Below is a detailed comparison of five popular form builders: Wufoo, Typeform, Google Forms, Fillout, and Jotform.
1. Wufoo
Summary
Wufoo, developed by SurveyMonkey, is a straightforward online form builder designed for creating surveys and payment forms.
Features
- Form Creation: Offers a user-friendly interface with customizable templates.
- Payment Integration: Supports payment gateways like Square, Stripe, and PayPal.
- Reports: Provides unlimited reports for analyzing form submissions.
- API Access: Allows up to 100 API requests per day.
Pricing Model
Wufoo offers tiered pricing based on form volume and features:
- Free: 5 forms, 100 entries, 10 fields, 1 user.
- Starter: $16.25/month, 10 forms, 1,000 entries, 10 fields, 1 user.
- Professional: $33.25/month, unlimited forms, 5,000 entries, unlimited fields, 5 users.
- Advanced: $83.25/month, unlimited forms, 25,000 entries, unlimited fields, 20 users.
- Ultimate: $210.25/month, unlimited forms, 200,000 entries, unlimited fields, 60 users.
Pros
- Intuitive form builder with a variety of templates.
- Seamless payment integrations suitable for online stores.
- Comprehensive reporting tools.
Cons
- Limited API requests on lower-tier plans.
- Free plan has restrictions on forms and entries.
Best For
Small to medium-sized online stores seeking an easy-to-use form builder with payment integration capabilities.
2. Typeform
Summary
Typeform is a conversational form and survey builder known for its engaging user experience and beautiful design.
Features
- Interactive Forms: Creates forms with a conversational flow.
- Design Customization: Offers extensive customization options to match brand identity.
- Integrations: Connects with over 300 apps, including Slack, Zapier, and Canva.
- Analytics: Provides insights into form performance.
Pricing Model
Typeform offers several pricing tiers:
- Basic: $29/month, 100 responses/month, 1 user.
- Plus: $59/month, 1,000 responses/month, 3 users.
- Business: $99/month, 10,000 responses/month, 5 users.
- Enterprise: Custom pricing for tailored needs.
Pros
- Highly engaging and interactive form design.
- Strong integration capabilities.
- Advanced analytics and reporting features.
Cons
- Higher pricing compared to some competitors.
- Free plan has limited features.
Best For
Businesses aiming to create engaging, branded forms with advanced analytics and integrations.
3. Google Forms
Summary
Google Forms is a free, simple survey and form builder by Google, suitable for basic data collection needs.
Features
- Form Creation: Simple drag-and-drop interface.
- Collaboration: Real-time collaboration with team members.
- Integration: Seamless integration with Google Sheets for data analysis.
- Templates: Offers a variety of templates for different use cases.
Pricing Model
Google Forms is entirely free to use.
Pros
- Completely free with no hidden costs.
- Easy to use with a familiar interface.
- Real-time collaboration features.
Cons
- Limited customization options.
- Lacks advanced features found in paid tools.
Best For
Individuals or small businesses needing basic forms without additional costs.
4. Fillout
Summary
Fillout is a modern form builder with native Airtable and Notion integrations, designed for seamless data management.
Features
- Form Creation: Intuitive drag-and-drop builder.
- Integrations: Native integrations with Airtable and Notion.
- Customization: Offers advanced styling options.
- Data Management: Direct data syncing with Airtable and Notion databases.
Pricing Model
Fillout offers tiered pricing:
- Free: 1 form, 100 submissions/month.
- Pro: $19/month, unlimited forms, 1,000 submissions/month.
- Business: $49/month, unlimited forms, 5,000 submissions/month.
Pros
- Strong integration with Airtable and Notion.
- User-friendly form builder.
- Flexible customization options.
Cons
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Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
