When evaluating the best post-purchase survey tools for SaaS companies, it's crucial to consider several factors:
- Core Features and Functionality: Does the tool offer the necessary survey types, customization options, and analytics capabilities?
- Pricing Model: Is the pricing transparent, scalable, and aligned with your budget?
- Ease of Setup and Use: Can the tool be quickly integrated and easily operated by your team?
- Integrations: Does it seamlessly connect with platforms like Shopify and other tools you use?
- Customer Support and Documentation: Is assistance readily available, and is the documentation comprehensive?
- Best-Fit Customer Profile: Is the tool tailored to the specific needs of SaaS companies?
Below is a comparison of six post-purchase survey tools, each evaluated based on these criteria.
1. Survicate
Summary: Survicate is a multi-channel survey platform that enables SaaS companies to collect feedback through website and in-product surveys.
Features:
- Unlimited multichannel surveys
- Insights Hub
- Research Assistant
- 25+ integrations
- Multilingual surveys
- Custom branding
- Advanced survey logic
- Webhooks and Export API
Pricing Model:
- Free Plan: 25 responses per month
- Starter Plan: Starts at $79 per month for 100 responses
- Growth Plan: Starts at $114 per month for 250 responses
- Pro Plan: Starts at $349 per month for a custom yearly pool of responses
- Enterprise Plan: Starts at $569 per month for a custom yearly pool of responses
Pros:
- Offers a free plan suitable for small teams
- Comprehensive set of features across all plans
- Scalable pricing to accommodate growing needs
Cons:
- Pricing may be higher compared to some competitors
- Advanced features are limited to higher-tier plans
Best For: SaaS companies seeking a versatile survey tool with a range of features and scalable pricing.
2. Qualtrics
Summary: Qualtrics is an enterprise experience management platform that offers post-purchase survey capabilities tailored for SaaS companies.
Features:
- Omni-channel experience management
- Advanced analytics and reporting
- AI-powered recommendations
- Customizable survey templates
- Integration with various platforms
Pricing Model:
- Free Account: 500 total responses
- Strategic Research Plan: $420 per month for 1,000 responses
- Custom Pricing: Available for larger teams and enterprise needs
Pros:
- Comprehensive suite for experience management
- Advanced analytics and AI capabilities
- Flexible pricing options
Cons:
- Pricing may be prohibitive for smaller teams
- Complexity may require a learning curve
Best For: Large SaaS enterprises needing a robust, AI-driven experience management platform.
3. Grapevine Surveys
Summary: Grapevine Surveys is a Shopify post-purchase survey app designed to collect feedback on the order status page.
Features:
- Customizable survey templates
- Real-time feedback collection
- Integration with Shopify
- Analytics dashboard
Pricing Model:
- Pricing details are not publicly available; contact Grapevine Surveys for current rates.
Pros:
- Seamless integration with Shopify
- Focus on post-purchase feedback
- User-friendly interface
Cons:
- Limited to Shopify users
- Lack of publicly available pricing information
Best For: SaaS companies using Shopify seeking targeted post-purchase feedback.
4. Delighted
Summary: Delighted is a simple NPS, CSAT, and CES survey tool for e-commerce, delivering surveys via email and SMS.
Features:
- Automated survey distribution
- Real-time reporting
- Integration with various platforms
- Customizable survey templates
Pricing Model:
- Pricing details are not publicly available; contact Delighted for current rates.
Pros:
- Focus on key customer satisfaction metrics
- Simple and straightforward setup
- Quick insights into customer sentiment
Cons:
- Limited to NPS, CSAT, and CES surveys
- Lack of publicly available pricing information
Best For: SaaS companies seeking a straightforward tool for measuring customer satisfaction.
5. Asklayer
Summary: Asklayer is a Shopify micro-survey and on-site feedback app that collects insights at multiple touchpoints.�
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
