When evaluating the best Shopify review apps for SaaS companies, it's essential to consider several factors:
Core Features and Functionality: Assess the range and depth of features offered, such as review collection methods, customization options, and additional tools like loyalty programs or NPS surveys.
Pricing Model: Understand the cost structure, including subscription tiers, response or order limits, and any additional fees.
Ease of Setup and Use: Evaluate the user-friendliness of the platform, including the simplicity of installation and the intuitiveness of the user interface.
Integrations: Check compatibility with Shopify and other platforms, ensuring seamless data synchronization and workflow integration.
Customer Support and Documentation: Consider the quality and availability of support channels, as well as the comprehensiveness of user guides and documentation.
Best-Fit Customer Profile: Determine which type of business or team would benefit most from the app's features and pricing structure.
Below is a comparison of six prominent Shopify review apps: Trustmary, Stamped.io, Fera, Bazaarvoice, Growave, and Okendo.
1. Trustmary
Summary: Trustmary is a tool designed to convert positive customer feedback into publishable testimonials, primarily through NPS surveys.
Features:
Review Collection: Automated importing from platforms like Google, Facebook, G2, Capterra, TripAdvisor, and Yelp.
Display Options: Customizable widgets to showcase reviews on your website.
Survey Tools: Create and distribute surveys via unique URLs, QR codes, email, SMS, or embedded forms.
Pricing Model:
Solo (Display or Collect): Free plan with limited features.
Starter (Display or Collect): Starting at $19 per month, offering more widget views and review sources.
Business (Display or Collect): $59 per month, providing additional features like A/B testing and native CRM integrations.
Scale (Display or Collect): Custom pricing for large enterprises, offering full access to all features.
Pros:
User-friendly interface with a variety of customization options.
Flexible survey distribution methods.
Cons:
Free plan has limited features and may not suffice for growing businesses.
Higher-tier plans can be costly for small to mid-sized companies.
Best For: Small to medium-sized SaaS companies seeking an affordable solution to collect and display customer testimonials.
2. Stamped.io
Summary: Stamped.io is an e-commerce reviews and NPS platform that offers survey features and integrates with Shopify.
Features:
Review Collection: Automated email and SMS requests, with support for photos and videos in reviews.
Display Options: Customizable widgets and rich snippets for enhanced SEO.
Survey Tools: NPS surveys to gauge customer satisfaction.
Pricing Model:
Reviews Plan: Starting at $299 per month, includes unlimited orders and email/SMS collection.
Full Suite Plan: Starting at $499 per month, combines Reviews and Loyalty features.
Pros:
Comprehensive feature set with unlimited orders.
No overage fees as of June 2025.
Cons:
No free plan or trial available.
Pricing may be steep for smaller businesses.
Best For: Medium to large SaaS companies requiring a robust review and loyalty platform.
3. Fera
Summary: Fera is a Shopify review app that offers automated spam filtering and photo/video collection.
Features:
Review Collection: Automated requests with support for photos and videos.
Spam Filtering: Automated detection and removal of spammy reviews.
Display Options: Customizable widgets and notifications.
Pricing Model:
Free Plan: Limited features suitable for small stores.
Paid Plans: Tiered pricing based on features and usage, with higher tiers offering advanced functionalities.
Pros:
Effective spam filtering.
Supports multimedia in reviews.
Cons:
Free plan has significant limitations.
Higher-tier plans can be expensive.
Best For: SaaS companies looking for a cost-effective solution with strong spam protection.
4. Bazaarvoice
Summary: Bazaarvoice is an enterprise ratings, reviews, and UGC platform with retailer syndication.
Features:
Review Collection: Automated requests with support for photos and videos.
Display Options: Customizable widgets and rich snippets.
Retailer Syndication: Distribute reviews to various retailer sites.
Pricing Model:
- Custom Pricing: Pricing varies based on enterprise needs and scale.
Pros:
Comprehensive feature set for large enterprises.
Extensive retailer syndication capabilities.
Cons:
Pricing may be prohibitive for smaller businesses.
Complex setup process.
Best For: Large SaaS companies with extensive review and syndication needs.
Worth a Look: Zigpoll
If you're evaluating options for Shopify review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
