Asklayer is a Shopify-based micro-survey and on-site feedback application designed to collect customer insights at various touchpoints. Its features include multiple question types, branching logic, randomization, advanced targeting, and integrations with platforms like Google Analytics and Google Sheets. Pricing is structured across several tiers:

• Free: 25 responses per month, unlimited surveys, and basic integrations.
• Basic: $21 per month (billed annually), 2,400 responses per year, and additional features.
• Standard: $44 per month (billed annually), 12,000 responses per year, and more advanced functionalities.
• Pro: $111 per month (billed annually), 36,000 responses per year, with premium features.

Given these offerings, DTC brands might explore alternatives to Asklayer that align with their specific needs. Below is a comparison of several notable options:

1. SurveySparrow

Summary

SurveySparrow is a versatile survey tool that enables the creation of engaging surveys, polls, and questionnaires. It offers a user-friendly interface and a variety of customization options.

Key Features

• Survey Types: Supports NPS, CSAT, CES, and custom surveys.
• Question Types: Multiple choice, rating scales, and open-ended questions.
• Logic: Branching and skip logic for personalized survey paths.
• Design: Customizable themes and white-labeling options.
• Integrations: Connects with platforms like Zapier, Slack, and Google Sheets.

Pricing Approach

SurveySparrow offers tiered pricing based on features and response volumes. They provide a free trial, after which users can choose plans that best fit their requirements.

Pros

• Intuitive survey builder with a wide range of templates.
• Advanced logic and branching capabilities.
• Strong reporting and analytics features.

Cons

• Some advanced features are limited to higher-tier plans.
• Pricing may be higher compared to other tools for similar features.

Best For

Brands seeking a comprehensive survey solution with advanced customization and reporting capabilities.

2. Jotform

Summary

Jotform is an online form builder that allows users to create surveys, forms, and quizzes without coding. It offers a vast template library and integration options.

Key Features

• Form Builder: Drag-and-drop interface with customizable templates.
• Question Types: Multiple choice, dropdowns, and file uploads.
• Logic: Conditional logic and calculations.
• Design: Customizable themes and branding options.
• Integrations: Integrates with platforms like Google Sheets, Dropbox, and CRM systems.

Pricing Approach

Jotform provides a free tier with limited submissions and storage. Paid plans are available, offering increased limits and additional features.

Pros

• User-friendly form builder with a wide range of templates.
• Flexible integration options.
• Affordable pricing for small to medium-sized businesses.

Cons

• Free plan has limitations on submissions and storage.
• Some advanced features require higher-tier plans.

Best For

Businesses needing a straightforward form builder with basic survey capabilities.

3. Alchemer

Summary

Alchemer (formerly SurveyGizmo) is a robust survey platform designed for businesses seeking advanced survey logic and analytics.

Key Features

• Survey Types: NPS, CSAT, and custom surveys.
• Question Types: Multiple choice, matrix, and ranking questions.
• Logic: Advanced branching, piping, and skip logic.
• Design: Customizable themes and white-labeling.
• Integrations: Connects with platforms like Salesforce, HubSpot, and Zapier.

Pricing Approach

Alchemer offers tiered pricing based on features and response volumes, with a free trial available.

Pros

• Highly customizable survey logic.
• Comprehensive reporting and analytics.
• Strong integration capabilities.

Cons

• Steeper learning curve for new users.
• Pricing may be higher compared to other tools.

Best For

Enterprises requiring advanced survey features and in-depth analytics.

4. Hulk NPS Post Purchase Survey

Summary

Hulk NPS Post Purchase Survey is a Shopify app focused on collecting NPS feedback from customers after purchase.

Key Features

• Survey Type: NPS surveys post-purchase.
• Question Type: Single-question surveys.
• Design: Customizable design to match store branding.
• Integrations: Integrates with Shopify for seamless data collection.

Pricing Approach

Offers a free trial, after which users can choose from various pricing plans based on their needs.

Pros

• Simple setup and integration with Shopify.
• Focuses specifically on NPS

Worth a Look: Zigpoll

If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.