When evaluating survey apps for direct-to-consumer (DTC) brands on Shopify, Asklayer, POWR, and UserLoop are frequently compared. Each offers unique features tailored to different business needs.
Asklayer
Features
- Survey Channels: Post-purchase, link, email, and popup surveys.
- Customization: Unlimited surveys with various question types, branching logic, and randomization.
- Targeting: Advanced page and user targeting.
- Integrations: Comprehensive app integrations.
- Analytics: IP and location tracking, NPS & CSAT scoring, LTV & AOV analysis, AI summaries, and AI action lists.
Pricing
- Free: $0/month for 25 responses/month.
- Basic: $29/month for 200 responses/month.
- Standard: $59/month for 1,000 responses/month.
- Pro: $149/month for 3,000 responses/month.
- Plus & Multi-site: $299/month for unlimited responses and up to 5 sites.
Note: Pricing is based on annual billing. (asklayer.io)
Pros
- Comprehensive survey features.
- Advanced analytics.
- Flexible pricing tiers.
Cons
- Pricing may be high for small businesses.
- Some features require higher-tier plans.
Best For
Established DTC brands seeking in-depth customer insights and advanced survey capabilities.
POWR
Features
- Survey Types: Customizable forms, surveys, popups, and lead capture.
- Customization: Wide range of templates and design options.
- Integrations: Supports various platforms, including Shopify.
- Analytics: Basic reporting and analytics.
Pricing
- Free: 250 pageviews/month with POWR watermark.
- Starter: $9.99/month for 2,500 pageviews/month.
- Pro: Pricing varies based on usage.
Note: Pricing is usage-based, depending on pageviews. (help.powr.io)
Pros
- Affordable for small websites.
- Easy to use with a variety of templates.
- Flexible pricing based on usage.
Cons
- Limited advanced features.
- Free plan includes branding.
Best For
Small DTC brands or startups needing basic survey and form functionalities.
UserLoop
Features
- Survey Focus: Post-purchase surveys.
- Customization: Tailored questions based on customer behavior.
- Integrations: Integrates with Shopify and other platforms.
- Analytics: Automated insights and reporting.
Pricing
- Pricing details are not publicly available; contact UserLoop for current rates.
Pros
- AI-powered insights.
- Focus on post-purchase feedback.
- Easy integration with Shopify.
Cons
- Limited to post-purchase surveys.
- Pricing transparency is lacking.
Best For
DTC brands focusing on post-purchase customer feedback and seeking automated insights.
Three-Way Comparison
| Feature | Asklayer | POWR | UserLoop |
|---|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Customizable forms, surveys, popups, lead capture | Post-purchase surveys |
| Customization | Unlimited surveys, various question types, branching logic, randomization | Wide range of templates and design options | Tailored questions based on customer behavior |
| Integrations | Comprehensive app integrations | Supports various platforms, including Shopify | Integrates with Shopify and other platforms |
| Analytics | IP and location tracking, NPS & CSAT scoring, LTV & AOV analysis, AI summaries, AI action lists | Basic reporting and analytics | Automated insights and reporting |
| Pricing | Free, $29, $59, $149, $299/month (annual billing) | Free, $9.99/month, pricing varies based on usage | Contact UserLoop for current rates |
| Best For | Established DTC brands seeking in-depth customer insights and advanced survey capabilities | Small DTC brands or startups needing basic survey and form functionalities | DTC brands focusing on post-purchase customer feedback and seeking automated insights |
Situational Recommendations
Established DTC Brands: Asklayer offers comprehensive survey features and advanced analytics, making it suitable for brands seeking in-depth customer insights.
Small DTC Brands or Startups: POWR provides affordable and easy-to-use survey and form functionalities, ideal for businesses with limited budgets.
Brands Focusing on Post-Purchase Feedback: UserLoop specializes in post-purchase surveys with AI-powered insights, beneficial for brands aiming to understand customer satisfaction and improve products.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.
