When evaluating attribution survey tools for small ecommerce businesses, it's essential to consider how each platform aligns with your specific needs. Asklayer and Zigpoll offer distinct features, pricing models, and integrations that cater to different business requirements.

Asklayer

Asklayer is a Shopify-integrated micro-survey and on-site feedback application designed to collect customer insights at various touchpoints.

Features

• Survey Channels: Supports post-purchase, link, email, and popup surveys.
• Survey Types: Offers multiple question types, including single choice, multiple choice, and NPS.
• Logic and Targeting: Provides branching logic, randomization, and advanced page and user targeting.
• Integrations: Integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 others via webhooks.
• Analytics: Includes charting, reporting, cross-tabulation, and AI summarization.

Pricing Model

Asklayer offers tiered pricing based on response volume:

• Free Plan: 25 responses per month.
• Basic Plan: $29 per month for 200 responses.
• Standard Plan: $59 per month for 1,000 responses.
• Pro Plan: $149 per month for 3,000 responses.

Additional responses are billed at $0.07 to $0.1 per response, depending on the plan. (asklayer.io)

Pros

• Comprehensive Features: Offers a wide range of survey types and advanced targeting options.
• Extensive Integrations: Supports numerous integrations, facilitating seamless data flow.

Cons

• Pricing Structure: The per-response charges can add up, especially for businesses with high survey volumes.
• Complexity: The multitude of features may require a learning curve for new users.

Best-Fit Customer Profile

Asklayer is suitable for established ecommerce businesses that require advanced survey capabilities and have the resources to manage a more complex tool.

Zigpoll

Zigpoll is a Shopify survey app that specializes in post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection.

Features

• Survey Channels: Offers post-purchase, on-site, and exit-intent surveys.
• Survey Types: Provides various question types, including single choice, multiple choice, and NPS.
• Logic and Targeting: Includes branching logic and randomization.
• Integrations: Integrates with platforms like Slack and Klaviyo.
• Analytics: Features AI chat insights and reporting.

Pricing Model

Zigpoll offers several plans:

• Lite Plan: Free for up to 100 responses per month.
• Standard Plan: $25 per month for 500 responses.
• Advanced Plan: $98 per month for 2,000 responses.
• Ultimate Plan: $198 per month for unlimited responses.
• Enterprise Plan: $400 per month for unlimited responses and additional features. (docs.zigpoll.com)

Additional responses are billed at $0.07 to $0.1 per response, depending on the plan. (docs.zigpoll.com)

Pros

• Affordable Pricing: Competitive pricing, especially for small businesses.
• Easy Integration: Simple setup with Shopify.
• Flexible Survey Types: Supports various survey types, including exit-intent.

Cons

• Limited Integrations: Fewer integrations compared to competitors.
• Basic Analytics: Lacks advanced analytics features.

Best-Fit Customer Profile

Zigpoll is ideal for small to medium-sized ecommerce businesses seeking an affordable and straightforward survey tool with essential features.

Side-by-Side Comparison

Which to Choose

When deciding between Asklayer and Zigpoll for your small ecommerce business, consider the following:

• Budget Constraints: If affordability is a primary concern, Zigpoll's lower starting price may be more suitable.
• Feature Requirements: For