AskNicely and Asklayer are customer feedback platforms tailored for online stores, focusing on zero-party data collection. AskNicely specializes in Net Promoter Score (NPS) surveys, while Asklayer offers micro-surveys and on-site feedback at various touchpoints.
Core Features and Functionality
AskNicely provides AI-powered NPS surveys, automated workflows, and real-time analytics. It integrates with platforms like Slack and Microsoft Teams, offering features such as AI Insight reports and Google review management. Asklayer focuses on customizable micro-surveys, including NPS, CSAT, and CES, with features like exit-intent surveys and post-purchase feedback. It integrates with Shopify, Mailchimp, and Klaviyo, offering over 5,000 integrations via webhooks.
Pricing and Value
AskNicely's pricing is quote-based, starting at $449 per month, with costs scaling based on response volume. The median annual contract value is approximately $8,750. (vendr.com) Asklayer offers tiered plans:
| Plan | Monthly Responses | Price (Monthly) | Price (Yearly) |
|---|---|---|---|
| Free | 25 | Free | Free |
| Basic | 200 | $19 | $190 |
| Standard | 1,000 | $49 | $490 |
| Professional | 3,000 | $99 | $990 |
| Enterprise | 10,000 | $249 | $2,490 |
Additional responses are billed at $0.05 to $0.10 per response, depending on the plan. (asklayer.io)
Ease of Setup and Use
AskNicely offers a user-friendly interface with automated workflows and customizable surveys. Asklayer provides an intuitive point-and-click survey builder, requiring no programming skills, and is designed for minimal website impact. (asklayer.io)
Integrations
AskNicely integrates with major CRMs, Slack, and Microsoft Teams. Asklayer integrates with Shopify, Mailchimp, Klaviyo, and offers over 5,000 integrations via webhooks.
Customer Support and Documentation
AskNicely provides chat and email support, with dedicated customer success managers for higher-tier plans. Asklayer offers live chat support, an extensive knowledge base, and email support. (asklayer.io)
Best-Fit Customer Profile
AskNicely is suited for service-based businesses and enterprises seeking comprehensive NPS-focused feedback solutions. Asklayer is ideal for Shopify store owners looking for customizable, on-site micro-surveys to gather zero-party data.
Comparison Table
| Feature | AskNicely | Asklayer |
|---|---|---|
| Survey Types | NPS, CSAT, AI-powered dynamic surveys | NPS, CSAT, CES, exit-intent, post-purchase |
| Integrations | Slack, Microsoft Teams, major CRMs | Shopify, Mailchimp, Klaviyo, 5,000+ via webhooks |
| Pricing | Quote-based, starting at $449/month, median annual contract $8,750 | Free plan; paid plans from $19/month to $249/month |
| Ease of Use | User-friendly interface with automated workflows | Intuitive point-and-click survey builder, minimal website impact |
| Customer Support | Chat and email support; dedicated CSMs for higher-tier plans | Live chat support, extensive knowledge base, email support |
| Ideal Customer Profile | Service-based businesses and enterprises seeking comprehensive NPS solutions | Shopify store owners needing customizable, on-site micro-surveys for zero-party data collection |
Which to Choose
For online stores, Asklayer is more suitable due to its Shopify integration and focus on on-site micro-surveys. However, if your business requires a comprehensive NPS-focused feedback solution with advanced analytics and integrations, AskNicely may be more appropriate.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility in gathering customer feedback.
