When evaluating post-purchase survey tools, AskNicely, Delighted, and Grapevine Surveys are frequently compared due to their focus on capturing customer feedback after a purchase. Each offers distinct features, pricing models, and integrations, making them suitable for different business needs.
AskNicely
Core Features and Functionality
AskNicely specializes in Net Promoter Score (NPS) surveys, delivering them via email, SMS, and in-app channels. It offers automated workflows that trigger follow-ups based on scores, sentiment analysis, and driver analysis to understand factors influencing customer satisfaction. Additionally, it provides team performance tracking and integrates with platforms like Salesforce and Zendesk. (asknicely.com)
Pricing Model
Pricing for AskNicely is tiered, starting at approximately $96 per year for basic features supporting up to 10 users. Advanced features and reporting are available in higher tiers, with pricing scaling based on the number of users and features required. (asknicely.com)
Ease of Setup and Use
Setting up AskNicely involves connecting survey channels, configuring automated workflows, and training staff on dashboard analytics. The platform has a steeper learning curve but offers advanced features for experience management teams comfortable with SaaS platforms.
Integrations
AskNicely integrates with various platforms, including Shopify, Salesforce, Zendesk, and HubSpot, making it suitable for businesses with complex tech stacks or omnichannel customer engagement strategies.
Customer Support and Documentation
AskNicely provides multi-channel support, including phone, email, and chat. It offers detailed documentation, a knowledge base, webinars, and onboarding assistance, catering to mid-size and enterprise customers needing support for complex implementations.
Best-Fit Customer Profile
AskNicely is ideal for ecommerce and service businesses aiming to run ongoing customer experience programs focused on NPS. It suits companies with dedicated customer experience or marketing teams requiring advanced automation, integration with CRM systems, and detailed customer loyalty insights beyond single transactions.
Delighted
Core Features and Functionality
Delighted focuses on measuring customer experience through NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It delivers surveys via email, SMS, or web link, offering real-time feedback collection, pre-built templates, sentiment analysis, and reporting dashboards. Delighted integrates with platforms like Salesforce, HubSpot, and Slack. (asknicely.com)
Pricing Model
Delighted offers a free plan with 200 surveys per month. Paid plans start at $224 per month for up to 500 responses, with custom enterprise pricing available. (zigpoll.com)
Ease of Setup and Use
Delighted provides a simple user interface for quick setup and survey deployment, making it suitable for teams seeking straightforward feedback collection without extensive customization.
Integrations
Delighted integrates with various platforms, including email, SMS, Zendesk, and Salesforce, facilitating seamless data flow across different tools.
Customer Support and Documentation
Delighted offers email support and comprehensive documentation, though it lacks live chat support, which can delay resolution during high-demand periods.
Best-Fit Customer Profile
Delighted is well-suited for larger ecommerce businesses or those with dedicated customer experience teams looking specifically for NPS, CSAT, and CES surveys via email or SMS. It's less ideal for businesses seeking post-purchase on-site surveys or exit-intent options.
Grapevine Surveys
Core Features and Functionality
Grapevine Surveys specializes in post-purchase survey collection directly on Shopify’s order status page. It focuses on order-specific feedback with customizable templates and analytics dashboards, providing insights tied directly to the transaction. (zigpoll.com)
Pricing Model
Grapevine Surveys offers a free plan with basic features. Paid plans start at approximately $29 per month, with custom pricing for higher volume or advanced functionality. (zigpoll.com)
Ease of Setup and Use
Grapevine Surveys integrates seamlessly with Shopify, requiring minimal technical knowledge for setup. The app is designed for quick deployment, allowing merchants to launch surveys within minutes and monitor responses in the Shopify dashboard.
Integrations
Grapevine Surveys is tightly integrated with Shopify, focusing solely on this platform. It does not extend well to other ecommerce platforms or CRM systems.
Customer Support and Documentation
Grapevine Surveys offers merchant support via email and documentation focused on Shopify merchants. Support response times are generally fast but less extensive beyond the basic app scope.
Best-Fit Customer Profile
Grapevine Surveys is best for Shopify store owners wanting an easy, budget-friendly way to capture post-purchase feedback directly on their order status page. It suits small to medium stores focused on attribution and order-level satisfaction without needing multi-channel survey delivery or deep analytics.
Three-Way Comparison
| Feature | AskNicely | Delighted | Grapevine Surveys |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES | Post-purchase attribution |
| Survey Channels | Email, SMS, In-app | Email, SMS, Web link | Shopify order status page |
| Integrations | Shopify, Salesforce, Zendesk, HubSpot | Email, SMS, Zendesk, Salesforce | Shopify only |
| Pricing | Starts at $96/year for basic plan | Free plan; paid plans start at $224/month | Free plan; paid plans start at $29/month |
| Ease of Setup | Moderate to complex | Quick setup; simple UI | Simple; Shopify app |
| Best For | Ecommerce and service businesses with dedicated CX teams | Larger ecommerce businesses with dedicated CX teams | Shopify store owners seeking post-purchase feedback |
Situational Recommendations
- Choose AskNicely if you:
- Operate