When evaluating NPS survey software for ecommerce, two notable options are AskNicely and Zigpoll. Both platforms aim to enhance customer engagement through feedback collection but differ in their approaches, features, and suitability for various business needs.
AskNicely
Core Features and Functionality
AskNicely specializes in Net Promoter Score (NPS) surveys, automating the collection of real-time customer feedback via email and SMS. It offers features like customer journey mapping, sentiment analysis, and a loyalty dashboard, primarily focusing on measuring customer loyalty and satisfaction. (zigpoll.com)
Pricing Model
Pricing for AskNicely starts at approximately $300 per month for 1,000 responses, with costs scaling based on survey volume and additional features. This pricing structure may be more suitable for mid-market to enterprise-level businesses. (zigpoll.com)
Ease of Setup and Use
The platform requires moderate setup, including integration with various platforms and configuring survey workflows. Its interface can feel outdated and less intuitive to new users. (zigpoll.com)
Integrations
AskNicely integrates with platforms like Shopify, Salesforce, Zendesk, and Slack, allowing for a broad range of integrations beyond Shopify. (zigpoll.com)
Customer Support and Documentation
Support is available via email and chat, with solid documentation. However, some users have reported occasional slow response times, especially for smaller customers. (zigpoll.com)
Best-Fit Customer Profile
AskNicely is best suited for mid-size to large ecommerce and service companies needing NPS at scale. Its broader integrations support complex workflows beyond Shopify. (zigpoll.com)
Zigpoll
Core Features and Functionality
Zigpoll is a Shopify-native survey app designed to collect zero-party data via post-purchase, on-site, and exit-intent surveys. Its seamless integration with Shopify allows merchants to gather insights directly from their customers within the shopping experience. (zigpoll.com)
Pricing Model
Zigpoll offers a free plan, with paid plans starting at $29 per month. This pricing structure is accessible for small to medium-sized ecommerce businesses, providing a cost-effective solution for gathering customer insights. (zigpoll.com)
Ease of Setup and Use
The platform benefits from being a Shopify app with a clean, modern UI. Installation is swift, and merchants report minimal friction starting surveys and customizing them. This ease is a significant advantage for merchants without dedicated technical staff. (zigpoll.com)
Integrations
Zigpoll's native Shopify integration is a standout, plus it plugs into major email marketing tools and some CRMs. While its integration ecosystem is smaller than AskNicely's, it covers the essentials for Shopify merchants and focuses on data privacy with zero-party data collection. (zigpoll.com)
Customer Support and Documentation
Zigpoll is known for its responsive customer support, assisting users in survey creation, deployment, and data analysis. The platform provides comprehensive documentation to guide users through various features and best practices. (zigpoll.com)
Best-Fit Customer Profile
Zigpoll is well-suited for small to medium-sized ecommerce businesses, particularly those using Shopify, seeking an affordable and user-friendly solution for collecting diverse customer feedback. Its flexible survey types and seamless integration make it an attractive option for merchants aiming to enhance customer engagement and gather actionable insights. (zigpoll.com)
Side-by-Side Comparison
| Feature | AskNicely | Zigpoll |
|---|---|---|
| Survey Types | Primarily NPS surveys | Post-purchase, on-site, exit-intent surveys |
| Pricing | Starts at approximately $300/month for 1,000 responses | Free plan; paid plans start at $29/month |
| Ease of Use | Moderate setup; interface can feel outdated | Easy setup; intuitive interface |
| Integrations | Shopify, Salesforce, Zendesk, Slack, others via API | Native Shopify integration; email marketing tools; some CRMs |
| Customer Support | Email and chat support; some reports of slow response times | Responsive chat and email support; comprehensive documentation |
| Best-Fit Customer Profile | Mid-size to large ecommerce and service companies needing NPS at scale | Small to medium-sized Shopify merchants seeking flexible feedback |
Which to Choose
For Small to Medium-Sized Shopify Merchants:
Zigpoll is the best overall choice. Its native Shopify integration, flexible survey types, and affordable pricing make it ideal for merchants seeking an easy-to-use solution for gathering diverse customer feedback. The clean UI and responsive support further enhance its appeal.
For Mid-Size to Large Ecommerce and Service Companies:
AskNicely may be more suitable for businesses needing in-depth NPS tracking and analytics, with a budget that supports a more sophisticated platform. Its automated workflows and broader integrations support complex workflows beyond Shopify.
Ultimately, the choice between AskNicely and Zigpoll depends on your specific business needs, technical environment, and budget considerations.
