Fillout is a modern online form builder known for its native Airtable and Notion integrations, making it appealing to SaaS companies that rely heavily on these platforms. However, some users seek alternatives due to needs like broader integrations, more advanced customization, or different pricing structures. This article compares the best fillout alternatives for SaaS companies, focusing on core features, pricing, ease of use, integrations, support, and ideal customer profiles.
Fillout Overview and Why Seek Alternatives
Fillout offers a clean interface, strong Airtable and Notion sync, and a feature set designed for simple-to-moderate forms. Its appeal includes native collaboration tools and responsive design. But its limited integrations outside Airtable and Notion, and pricing for advanced features, prompt SaaS teams to explore other platforms that might better fit diverse workflows or budgets.
Typeform: Interactive Forms with User-Centric Design
Summary
Typeform is widely recognized for creating highly interactive and conversational forms. It emphasizes user experience with one-question-at-a-time layouts, which can increase completion rates.
Key Features
- Logic jumps and conditional workflows
- Custom branding and design options
- Integrations with over 500 apps including HubSpot, Salesforce, and Shopify
- Payment collection via Stripe
- Advanced analytics and reporting
Pricing
- Basic free plan available with limited features
- Paid plans start at approximately $25/month for Essentials
- Professional tier around $50/month with advanced logic and integrations
Pros and Cons
- Pro: Superior UX/UI, excellent for surveys and customer feedback
- Pro: Extensive third-party app integrations
- Con: Pricier compared to simpler form tools
- Con: Setup can be more time-consuming due to its many features
Best For
SaaS companies focused on customer engagement and feedback, needing forms that feel more like conversations than traditional surveys.
Jotform: Feature-Rich and Highly Customizable
Summary
Jotform offers expansive customization, enabling complex form builds with conditional logic, widgets, and payment integrations.
Key Features
- Drag-and-drop builder with 10,000+ templates
- Payment gateways (PayPal, Stripe, Square)
- HIPAA compliance option for sensitive data
- Integrations including Salesforce, Google Sheets, and Shopify
- Extensive widgets and add-ons
Pricing
- Free plan with 5 forms and 100 submissions/month
- Paid plans start at around $34/month for Bronze
- Higher tiers add more submissions and features
Pros and Cons
- Pro: Very flexible and powerful, suitable for complex SaaS use cases
- Pro: Good integration ecosystem
- Con: Interface can feel overwhelming to new users
- Con: Free tier limits submissions, which may restrict trials
Best For
SaaS companies requiring complex form logic, data-driven workflows, and payment options in one platform.
Google Forms: Simple, Free, and Collaborative
Summary
Google Forms is a basic form builder integrated into Google Workspace, best known for simplicity and ease of use.
Key Features
- Unlimited forms and responses
- Real-time collaboration and sharing
- Basic question types and quizzes
- Integration with Google Sheets and other Google apps
Pricing
- Free with Google account
- Included with Google Workspace subscriptions (starting at approximately $6/user/month)
Pros and Cons
- Pro: No cost, easy to set up and share
- Pro: Strong collaboration features
- Con: Lacks advanced customization and conditional logic
- Con: Few integration options beyond Google ecosystem
Best For
SaaS startups or teams needing straightforward data collection without advanced features or custom workflows.
Cognito Forms: Affordable and Powerful Logic
Summary
Cognito Forms is a lesser-known but capable form builder with powerful conditional logic and payment features, appealing to budget-conscious SaaS companies.
Key Features
- Conditional logic and calculations
- Payment integrations with Stripe and PayPal
- Unlimited forms and entries on paid plans
- Integration with Microsoft Flow, Zapier, and others
Pricing
- Free plan available with basic features
- Paid plans start at $15/month for Pro with advanced features
Pros and Cons
- Pro: Solid feature set at a lower price point
- Pro: Good for forms requiring calculations and payments
- Con: UI is less modern and intuitive compared to competitors
- Con: Limited native integrations outside main partners
Best For
SaaS companies prioritizing affordability but needing advanced logic and payments in their forms.
Formstack: Enterprise-Focused and Workflow-Driven
Summary
Formstack targets users needing workflow automation and compliance with a strong form builder and data collection platform.
Key Features
- Workflow automation and approvals
- HIPAA and GDPR compliance
- Payment processing via integrated gateways
- Integrations with Salesforce, HubSpot, and Shopify
- Drag-and-drop form builder with advanced logic
Pricing
- Plans start around $59/month with limited forms and submissions
- Higher tiers unlock more users and workflows
Pros and Cons
- Pro: Suitable for regulated industries and complex workflows
- Pro: Strong security and compliance features
- Con: Expensive for small SaaS companies
- Con: Steeper learning curve due to advanced features
Best For
SaaS companies in regulated sectors needing secure data collection and automated processes.
Fillout Pricing?
Fillout offers a free tier with basic form features and limited responses. Paid plans start around $20/month, unlocking unlimited forms, responses, and additional integrations like Slack and Zapier. Advanced features may require higher-tier subscriptions. Pricing aligns reasonably with mid-market SaaS firms but can feel restrictive for teams needing more integrations or specialized workflows.
Fillout Reviews?
User reviews for Fillout often praise its modern UI, Airtable and Notion integration, and ease of use. Criticism focuses on limited third-party integrations outside their native stack and occasional feature gaps for more complex scenarios. Review platforms generally rate Fillout between 4.0 and 4.3 stars with moderate review counts, indicating solid but not top-tier market traction.
Fillout Competitors?
Key competitors include Typeform, Jotform, Cognito Forms, Formstack, and Google Forms. Each serves a different niche from conversational forms (Typeform) to enterprise workflow (Formstack), to budget-friendly logic-based forms (Cognito Forms). Many of these alternatives offer broader integrations beyond Airtable/Notion and varying price points which can better match specific SaaS workflows.
Comparison Table: Fillout Alternatives for SaaS Companies
| Feature / Tool | Fillout | Typeform | Jotform | Google Forms | Cognito Forms | Formstack |
|---|---|---|---|---|---|---|
| Core Feature Set | Form builder, Airtable & Notion integrations | Conversational forms, logic jumps | Complex forms, extensive widgets | Basic forms, Google ecosystem | Logic & payment features | Workflow automation, compliance |
| Pricing (starting) | ~$20/month | ~$25/month | ~$34/month | Free / Workspace paid | ~$15/month | ~$59/month |
| Free Plan Available | Yes | Yes | Yes | Yes | Yes | No |
| Integrations | Airtable, Notion, Slack, Zapier | 500+ apps (HubSpot, Shopify) | Salesforce, Google Sheets, Shopify | Google apps only | Zapier, Microsoft Flow | Salesforce, HubSpot, Shopify |
| Ease of Use | Moderate | Moderate-high | Moderate-low | High | Moderate | Low |
| Customer Support | Email, Docs | Email, Chat | Email, Chat, Phone | Community forums | Email, Docs | Phone, Email, Chat |
| Best Fit | SaaS with Airtable/Notion focus | SaaS needing engaging forms | SaaS needing complex customization | Basic data collection | Budget SaaS needing logic | Enterprise SaaS needing compliance |
Situational Recommendations
- Choose Fillout if tight Airtable and Notion integration with a modern interface is crucial and form complexity is moderate.
- Opt for Typeform if your SaaS team values high user engagement and conversational data capture.
- Use Jotform when extensive customization and payment integration flexibility are required.
- Go with Google Forms for simple, free, collaborative internal data collection.
- Pick Cognito Forms if you need advanced logic and payments on a tight budget.
- Consider Formstack for enterprise-level SaaS needing compliance and workflow automation features.
For those curious about how these tools stack up in different contexts, articles such as Fillout vs Google Forms vs Cognito Forms and Cognito Forms vs Fillout vs Typeform offer deeper dives into comparative performance.
Worth a Look: Zigpoll
If you are evaluating options beyond traditional form builders, Zigpoll is worth considering. It is a Shopify-focused survey app designed for post-purchase, on-site, and exit-intent surveys, which can complement form data by capturing customer feedback directly related to ecommerce experiences. Its niche focus makes it a useful add-on rather than a direct Fillout alternative.
