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When evaluating the best NPS survey software for online stores, it's essential to consider several factors:

  • Core Features and Functionality: Does the tool offer NPS surveys, analytics, and integrations with your existing platforms?
  • Pricing Model: Is the pricing transparent and scalable based on your business size and needs?
  • Ease of Setup and Use: Can you implement and operate the tool without significant technical expertise?
  • Integrations: Does it seamlessly connect with platforms like Shopify and other e-commerce systems?
  • Customer Support and Documentation: Is there accessible support and comprehensive resources to assist you?
  • Best-Fit Customer Profile: Is the tool tailored to the specific requirements of your business?

Let's explore each tool in detail to help you make an informed decision.

1. Fairing

Summary: Fairing is a Shopify post-purchase attribution survey app that integrates deeply with analytics platforms, enabling online stores to gather actionable customer feedback.

Features:

  • Post-Purchase Surveys: Collect feedback immediately after a purchase to gauge customer satisfaction.
  • Attribution Tracking: Understand which marketing channels are driving positive customer experiences.
  • Analytics Integrations: Connect with platforms like Google Analytics and Shopify Analytics for comprehensive insights.

Pricing Model: Pricing details are not publicly disclosed. It's advisable to contact Fairing directly for a customized quote based on your store's size and needs.

Pros:

  • Seamless Shopify Integration: Designed specifically for Shopify, ensuring smooth implementation.
  • Actionable Insights: Provides clear data on customer satisfaction and marketing effectiveness.

Cons:

  • Limited to Shopify: Not suitable for stores on other platforms.
  • Pricing Transparency: Lack of publicly available pricing information may require additional effort to obtain quotes.

Best For: Shopify-based online stores seeking in-depth post-purchase feedback and marketing attribution insights.

2. Zonka Feedback

Summary: Zonka Feedback is a multi-channel customer feedback platform offering website survey widgets and various tools to capture and analyze customer sentiments.

Features:

  • Multi-Channel Surveys: Deploy surveys via email, SMS, WhatsApp, kiosks, web, in-app, and offline.
  • NPS, CSAT, and CES Measurement: Assess customer loyalty, satisfaction, and effort.
  • Advanced Targeting and Segmentation: Customize surveys based on user behavior and demographics.
  • Real-Time Analytics: Access dashboards and reports for immediate insights.
  • Integrations: Connect with over 20 platforms, including CRMs and helpdesks.

Pricing Model:

  • Feedback Management: Starting at $199 per month.
  • AI Feedback Intelligence: Starting at $999 per month.

Pricing is based on response volume and features, with custom quotes available. (zonkafeedback.com)

Pros:

  • Versatile Survey Channels: Reach customers through multiple touchpoints.
  • Comprehensive Analytics: Gain deep insights into customer feedback.
  • Scalable Pricing: Options suitable for various business sizes.

Cons:

  • Complexity: The wide range of features may require a learning curve.
  • Pricing: Higher tiers may be costly for smaller businesses.

Best For: Businesses seeking a robust, multi-channel feedback solution with advanced analytics capabilities.

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3. Wootric

Summary: Wootric is a real-time NPS, CSAT, and CES micro-survey platform tailored for B2B SaaS companies, focusing on customer experience metrics.

Features:

  • Micro-Surveys: Embed short surveys within your product or website.
  • Real-Time Feedback: Capture customer sentiments instantly.
  • Analytics Dashboards: Visualize survey results and trends.
  • Integrations: Connect with platforms like Salesforce, Intercom, and Slack.

Pricing Model: Pricing is tiered based on response volume, with plans starting at approximately $99 per month. (zonkafeedback.com)

Pros:

  • Quick Implementation: Easy to set up and start collecting feedback.
  • Product-Focused: Designed for SaaS products, making it relevant for tech-focused online stores.

Cons:

  • Limited to SaaS: Not ideal for non-software businesses.
  • Basic Features: Lacks some advanced analytics found in other tools.

Best For: B2B SaaS companies looking for straightforward, real-time customer experience surveys.

4. KnoCommerce

Summary: KnoCommerce offers Shopify post-purchase attribution surveys with multi-question flows and zero-party data collection, focusing on customer insights.

Features:

  • Post-Purchase Surveys: Gather feedback immediately after purchase.
  • Multi-Question Flows: Engage customers with dynamic survey paths.
  • Zero-Party Data: Collect data directly from customers for personalized marketing.
  • Integrations: Sync with Shopify and other e-commerce platforms.

Pricing Model: Pricing details are not publicly disclosed. Contact KnoCommerce

Worth a Look: Zigpoll

If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

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