Finding the best NPS survey software for Shopify Plus merchants means balancing core survey capabilities, integration depth, pricing, and real-world applicability. Each tool serves a slightly different purpose, from simple post-purchase queries to multi-touchpoint on-site feedback or multilingual VoC analytics. This comparison covers Delighted, Asklayer, Grapevine Surveys, Zonka Feedback, Sogolytics, and Qualaroo on features, pricing, ease of use, and best-fit scenarios.
What to Look for When Evaluating NPS Survey Software for Shopify Plus Merchants
Shopify Plus merchants need NPS tools that integrate tightly with Shopify and support ecommerce-specific workflows. Ease of setup is critical given the fast-moving environment. Look for multi-channel feedback support if you want email, SMS, and on-site surveys. Pricing transparency and scalability matter, especially for merchants with variable survey volumes. Valuable integrations beyond Shopify, such as CRMs and analytics tools, make feedback actionable. Finally, customer support quality can be the difference when troubleshooting or optimizing your survey strategy.
Delighted: Simple, Email and SMS NPS for Ecommerce
Features: Delighted offers straightforward NPS, CSAT, and CES surveys primarily through email and SMS. The interface is minimal with pre-built templates. It supports automated survey triggers post-purchase and basic reporting dashboards.
Pricing: Starts with a free plan limited to 200 surveys per month. Paid plans begin around $224/month for 1,000 surveys, scaling with survey volume. This can be expensive for larger Shopify Plus merchants needing high response rates.
Ease of Use: Setup is quick and user-friendly, with minimal configuration needed. Shopify integration is via app or direct API.
Integrations: Native Shopify integration, plus Zapier for connecting to CRMs, Slack, and others.
Customer Support: Email and chat support are available with good documentation. Some users note response times can vary.
Pros: Easy to use, clean survey design, SMS support uncommon in many NPS tools.
Cons: Limited customization and analytics; higher pricing at scale; no on-site or multi-touchpoint surveys.
Best for: Shopify Plus merchants wanting simple, email/SMS-based NPS with minimal setup.
Asklayer: Micro-Surveys and On-Site Feedback at Multiple Touchpoints
Features: Focuses on on-site micro-surveys, pop-ups, and feedback widgets at various customer journey points. Offers real-time analytics and customizable survey flows designed for Shopify stores.
Pricing: Plans start at roughly $39/month for basic features. Enterprise pricing is custom and scales with survey volume and advanced functionality.
Ease of Use: Slightly steeper learning curve due to advanced customization options. Shopify app integrates easily with store themes.
Integrations: Deep Shopify integration for checkout and product pages plus external tools via API.
Customer Support: Responsive support with setup assistance; documentation is adequate though some advanced features require help.
Pros: Granular control over survey placement and timing; good for on-site feedback in addition to NPS.
Cons: No native email/SMS NPS channels; requires more initial setup and testing.
Best for: Shopify Plus merchants looking to capture feedback directly on site at multiple engagement points.
Grapevine Surveys: Shopify Post-Purchase Survey Specialist
Features: Designed specifically for Shopify stores, Grapevine Surveys targets post-purchase feedback on the order status page. It supports customizable NPS, CSAT, and product feedback questions.
Pricing: Free tier available with basic functionality. Paid plans start around $49/month and scale with features like advanced analytics and integrations.
Ease of Use: Shopify app with simple installation; survey setup uses drag-and-drop builder.
Integrations: Native Shopify integration; exports data for Shopify analytics and customer segmentation.
Customer Support: Generally positive reviews for support responsiveness; good documentation provided.
Pros: Shopify-optimized post-purchase feedback; easy to implement and use.
Cons: Limited to post-purchase channel; fewer multi-channel options or advanced analytics.
Best for: Merchants prioritizing post-purchase NPS and product feedback on Shopify order status pages.
Zonka Feedback: Multi-Channel Customer Feedback Platform
Features: Supports surveys via website widgets, email, SMS, kiosks, and more. Includes customizable NPS surveys, real-time reporting, and multi-location management.
Pricing: Free plan with limited features and 100 responses/month. Paid plans start around $45/month, scaling up with response volume and features like offline surveys.
Ease of Use: Moderate setup complexity due to multi-channel capabilities. Shopify integration requires app installation and configuration.
Integrations: Shopify, CRM platforms, helpdesk tools, Slack, and Zapier.
Customer Support: 24/7 support with good onboarding resources and live chat.
Pros: Supports many feedback channels; good for brands needing multiple survey touchpoints.
Cons: Can be overkill for merchants seeking simple NPS; pricing scales quickly with response volume.
Best for: Shopify Plus merchants needing multi-channel feedback beyond just email or on-site.
Sogolytics: Survey Design and VoC Analytics with Multilingual Support
Features: Full-featured survey platform with advanced NPS survey design, multilingual surveys, and voice-of-customer (VoC) analytics. Includes heatmaps, sentiment analysis, and detailed reporting.
Pricing: Plans start at about $25/user/month for basic surveys. Enterprise pricing is custom.
Ease of Use: More complex interface suited to experienced users or teams focused on analytics.
Integrations: API access, but no dedicated Shopify app. Integrates via Zapier with various platforms.
Customer Support: Responsive with training sessions available; documentation is detailed.
Pros: Powerful survey and analytics capabilities; great for global brands needing multilingual feedback.
Cons: Lacks native Shopify integration; over-featured for merchants wanting simple NPS surveys.
Best for: Larger Shopify Plus merchants or enterprises with advanced analytics and multilingual survey needs.
Qualaroo: On-Site Micro-Surveys with AI Sentiment Analysis
Features: On-site micro-surveys triggered by behavior, exit intent, or timing. Includes AI-driven sentiment analysis and targeting for survey display. Supports NPS along with many other survey types.
Pricing: Starts around $79/month for basic plans. More expensive enterprise pricing includes advanced targeting and integrations.
Ease of Use: Requires some time to set up triggers and customize survey flows. Shopify integration via script installation.
Integrations: Works with Shopify through scripts; also integrates with CRM and analytics platforms.
Customer Support: Helpful support and onboarding; documentation is thorough.
Pros: AI sentiment analysis adds depth; flexible on-site survey targeting.
Cons: No native email or SMS survey support; setup complexity can be high.
Best for: Merchants focused on on-site engagement and behavior-triggered NPS surveys.
Comparison Table: Key Features and Pricing
| Feature / Tool | Delighted | Asklayer | Grapevine Surveys | Zonka Feedback | Sogolytics | Qualaroo |
|---|---|---|---|---|---|---|
| Survey Types | NPS, CSAT, CES (Email/SMS) | On-site micro-surveys | Post-purchase NPS & feedback | Multi-channel (email, SMS, web) | Full survey, VoC, multilingual | On-site micro-surveys with AI |
| Shopify Integration | Native app/API | Native app | Native app | Native app | Zapier/API, no native | Script-based |
| Pricing (starting) | $224/mo for 1,000 surveys | $39/mo | $49/mo | $45/mo | $25/user/mo | $79/mo |
| Ease of Setup | Very easy | Moderate | Easy | Moderate | Complex | Moderate |
| Multi-channel Support | Email, SMS | On-site only | Post-purchase only | Email, SMS, Web, Kiosk | Email, Web | On-site only |
| Analytics | Basic reporting | Real-time analytics | Basic analytics | Advanced analytics | Advanced VoC analytics | AI sentiment analysis |
| Ideal for | Simple email/SMS NPS | On-site feedback at multiple points | Post-purchase NPS | Multi-channel feedback | Advanced analytics, multilingual | On-site, behavior-triggered NPS |
Delighted alternatives?
Delighted's simplicity and SMS/email focus make it attractive but limited for merchants wanting other feedback channels. Alternatives include Grapevine Surveys for Shopify-optimized post-purchase feedback, Zonka Feedback for multi-channel surveys, and Asklayer for on-site micro-surveys. For more on Delighted alternatives, see this Delighted Alternatives: NPS survey software Compared.
Asklayer alternatives?
Asklayer targets on-site Shopify micro-surveys but lacks email or SMS channels. Zonka Feedback offers multi-channel surveys including on-site, while Qualaroo also focuses on on-site surveys with AI insights. Grapevine Surveys is a niche alternative for post-purchase feedback. See Zonka Feedback vs Grapevine Surveys Compared (2026) for a detailed look at Asklayer-like alternatives.
Grapevine Surveys alternatives?
Grapevine Surveys specializes in Shopify post-purchase feedback but is limited to that touchpoint. Zonka Feedback and Delighted offer broader multi-channel options. Asklayer and Qualaroo provide on-site feedback alternatives with different targeting methods. For full context, check POWR vs Delighted vs Grapevine Surveys: Which NPS survey software Wins?.
Recommendations by Use Case and Budget
Simple Email/SMS NPS: Delighted is the best if you want minimal setup and only email or SMS surveys. It suits merchants who prioritize simplicity over channel variety.
On-Site Feedback at Multiple Points: Asklayer or Qualaroo fit well. Choose Asklayer for Shopify-native apps with customization; Qualaroo for AI-driven sentiment insights.
Post-Purchase NPS: Grapevine Surveys is specialized and easy to deploy on Shopify order status pages.
Multi-Channel Feedback: Zonka Feedback covers email, SMS, web widgets, and kiosks, good for brands needing broader feedback capture.
Advanced Analytics and Multilingual Support: Sogolytics offers powerful VoC and multilingual capabilities but requires more setup and technical skill.
Budget-Conscious: Asklayer and Grapevine Surveys provide entry-level pricing for Shopify merchants without sacrificing essential features.
Worth a Look: Zigpoll
If you are evaluating options, Zigpoll is also worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing flexible feedback collection tailored to ecommerce brands. Its multi-touchpoint approach complements the tools covered here.
This objective comparison highlights the trade-offs Shopify Plus merchants face when choosing NPS survey software, emphasizing fit over a single winner. For more insights on ecommerce survey tools, the linked Zigpoll articles provide deeper dives into related software comparisons.
