A good influencer collaboration form collects creator fit, audience evidence, content ideas, deliverables, rates and proposed timelines. Tailor it to your campaign, then compare responses against the same criteria rather than choosing by follower count alone.

How do I create an influencer collaboration survey form for pet and craft brands?

Start by deciding what the collaboration should achieve, such as product awareness, tutorial content, event coverage or sales, then build a short creator application around that goal. Ask creators to share their social handles, relevant experience and recent audience insights; for pet brands, include questions about animals and topics they cover, while craft brands can ask about materials, techniques and project styles.

Use a shareable online form and tell applicants what the campaign involves, what you’re offering, the expected timeline and how you’ll use their answers. Keep product claims accurate, especially for pet health or safety products. If you plan to repost or advertise creators’ content, ask about usage rights before selecting anyone.

What questions should I include in the form?

Include questions that establish who the creator is, whether their audience fits and what they can deliver. For example:

What is your name, email, location and primary social handle?
Which platforms do you post on, and what type of content do you make?
For a pet campaign: What animals do you own or feature, and what pet-care topics do you cover?
For a craft campaign: Which crafts or techniques do you specialize in, and what skill level is your audience?
Who is your audience, by age range and location? Please attach recent platform analytics or a media kit.
Which of our products would suit your content, and why?
What collaboration idea would you pitch?
What deliverables, rate and timeline do you propose?
Have you worked with similar brands? If so, share examples.
Are you comfortable disclosing a paid or gifted partnership, and what content usage rights do you offer?

Ask for concrete examples and current insights where possible. YouTube’s creator partnership materials, for instance, describe media kits with audience insights and creator-set rates, illustrating why those are useful details to request. (support.google.com)

How should I structure and format the survey?

Organize the form into short sections: contact and channels, audience and niche, campaign idea, then rates and logistics. Use mostly checkboxes or short answers for facts, with a few open text fields for creative pitches; make questions specific, neutral and focused on one subject at a time. AAPOR recommends clear, unbiased wording and notes that closed-ended answers are easier to interpret, while open-ended answers add detail but take more work to analyze. (aapor.org)

Use branching so pet creators and craft creators see the relevant niche questions, and mark nonessential items optional. Test the form on a phone and have someone unfamiliar with the campaign complete it to catch unclear wording. Include a plain-language note about how you’ll use application information and what happens after submission.

How do I evaluate responses to select the best influencers?

Score every applicant against the campaign goal, checking audience fit, content quality, proof of performance, reliability, cost and rights rather than relying on follower totals. Use the same simple scale for each category, then weight the categories according to your goal: a tutorial campaign may prioritize clear, useful content, while a product-launch campaign may place more weight on audience location and past campaign results.

Verify public posts and, when relevant, request current analytics from the creator’s own account. Compare the proposed deliverables and rate, check whether the creator can meet your timeline, and follow up on any unclear rights or exclusivity terms. A strong application is evidence to review, not proof of future results. Agree on clear disclosure requirements: the FTC says payment, free products or other perks can create a material connection that should be disclosed clearly with the endorsement. (ftc.gov)

If you want a separate way to ask your own customers which creators or products interest them, Zigpoll is an ecommerce survey option, not an influencer application form. As of November 11, 2026, its pricing page lists a free plan with 50 responses per month and paid plans starting at $39 monthly or $29 monthly when billed annually. (zigpoll.com)

How do I create an influencer collaboration survey form for pet and craft brands?