Delighted is a customer experience management platform that enables businesses to collect and analyze customer feedback through surveys. It offers features such as NPS, CSAT, and CES surveys via email and SMS. However, Delighted is scheduled to retire on June 30, 2026, prompting many direct-to-consumer (DTC) brands to seek alternatives for gathering zero-party data. (delighted.com)
In this article, we'll explore several Delighted alternatives for DTC brands, comparing their features, pricing, and use cases to help you make an informed decision.
1. SurveySparrow
Summary
SurveySparrow is a versatile survey platform that offers a range of survey types, including NPS, CSAT, and CES, delivered through multiple channels such as email, web, and mobile. It emphasizes user engagement with conversational surveys and provides advanced analytics.
Key Features
- Survey Types: NPS, CSAT, CES, and custom surveys.
- Delivery Channels: Email, web, mobile, and offline surveys.
- Survey Customization: Branding customization, question logic, and multi-language support.
- Analytics: Real-time reporting, trend analysis, and AI-powered sentiment analysis.
- Integrations: Supports integrations with platforms like Slack, Zapier, and Google Sheets.
Pricing Approach
SurveySparrow offers tiered pricing based on response volume and features. They provide a free trial, and pricing details are available upon request.
Pros
- Multi-channel survey delivery enhances reach.
- Advanced analytics provide deep insights.
- Customizable surveys improve user engagement.
Cons
- Pricing may be higher compared to basic survey tools.
- Some advanced features may require a learning curve.
Best For
DTC brands seeking a comprehensive survey platform with advanced analytics and multi-channel delivery.
2. Jotform
Summary
Jotform is an online form builder that allows users to create surveys, forms, and quizzes with ease. It offers a wide range of templates and customization options, making it suitable for various use cases.
Key Features
- Survey Types: Customizable surveys, forms, and quizzes.
- Templates: Extensive library of pre-built templates.
- Customization: Drag-and-drop form builder, branding options, and conditional logic.
- Integrations: Integrates with platforms like Google Sheets, Dropbox, and CRM systems.
- Analytics: Basic reporting and data analysis tools.
Pricing Approach
Jotform offers a free tier with limited submissions and paid plans starting at approximately $39 per month, with higher tiers offering more submissions and advanced features.
Pros
- User-friendly interface suitable for beginners.
- Wide range of templates accelerates survey creation.
- Affordable pricing for small to medium-sized businesses.
Cons
- Limited advanced analytics compared to specialized survey tools.
- Free tier has restrictions on submissions and features.
Best For
DTC brands needing a simple and cost-effective solution for creating customizable surveys and forms.
3. Retently
Summary
Retently is a customer experience (CX) survey platform tailored for DTC brands seeking to gather actionable feedback through NPS, CSAT, and CES surveys. It offers a comprehensive CX platform with e-commerce-specific features.
Key Features
- Survey Types: NPS, CSAT, CES, and custom surveys.
- Delivery Channels: Email, SMS, web, embed, SDK, and kiosk.
- Survey Customization: Branding customization, advanced question personalization, conditional logic, and multi-language support.
- Reporting & Analytics: Advanced reporting, AI-powered sentiment analysis, trend analysis, and benchmarking.
- Integrations: Integrates with platforms like Shopify, WooCommerce, and Zapier.
Pricing Approach
Retently offers tiered pricing based on response volume and features, with plans starting at approximately $49 per month.
Pros
- Comprehensive CX platform with e-commerce focus.
- Advanced analytics and reporting capabilities.
- Flexible survey delivery options.
Cons
- Pricing may be higher compared to basic survey tools.
- Some advanced features may require a learning curve.
Best For
DTC brands seeking a specialized CX platform with advanced analytics and e-commerce integrations.
4. Survicate
Summary
Survicate is a multi-channel survey platform that includes website and in-product surveys, designed for more complex customer insights beyond just NPS. It offers a broader range of survey types and targeting options.
Key Features
- Survey Types: NPS, CSAT, CES, and custom surveys.
- Delivery Channels: Website surveys, in-product surveys, email, and mobile.
- Survey Customization: Branding customization, advanced targeting, and conditional logic.
- Analytics: Advanced reporting, trend analysis, and benchmarking.
- Integrations: Integrates with platforms like HubSpot, Intercom, and Zapier.
Pricing Approach
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Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
