Delighted and AskNicely are customer feedback platforms that help businesses collect and analyze customer satisfaction data. Delighted focuses on simplicity, offering NPS, CSAT, and CES surveys primarily via email and SMS. AskNicely centers on NPS with automated, recurring surveys and advanced analytics, suitable for ecommerce and service businesses.
Delighted
Core Features and Functionality
Delighted provides NPS, CSAT, and CES surveys through email and SMS channels. It offers basic survey customization, including branding options and limited logic. The platform includes simple automation for survey triggers and reminders, along with a dashboard for trend analysis and basic filtering. Integrations include Shopify, Salesforce, HubSpot, and Zapier. API access is available but limited. Multi-language support is offered.
Pricing Model
Delighted operates on a per-response pricing model. The entry-level plan starts at approximately $224 per month for 250 responses, with higher tiers offering more responses at increased costs. Enterprise pricing is customized based on specific needs. This model can be cost-effective for businesses with lower response rates.
Ease of Setup and Use
Delighted is known for its straightforward setup and user-friendly interface, allowing businesses to deploy surveys quickly without extensive training. The platform is designed for simplicity, enabling rapid feedback collection with minimal configuration.
Integrations
Delighted integrates with platforms like Shopify, Salesforce, HubSpot, and Zapier. These integrations facilitate seamless data flow and automation of survey triggers based on customer interactions. API access is available but limited, and multi-language support is offered.
Customer Support and Documentation
Delighted provides email support and a knowledge base covering setup and FAQs. The support is generally responsive but limited in scope relative to enterprise needs.
Best-Fit Customer Profile
Delighted is ideal for small to mid-sized ecommerce merchants who want quick NPS, CSAT, or CES surveys with minimal hassle. It's suitable for businesses lacking dedicated survey or customer experience teams and seeking straightforward feedback collection.
AskNicely
Core Features and Functionality
AskNicely focuses on NPS with automated, recurring surveys triggered post-purchase or at regular intervals. It emphasizes real-time feedback with response routing to relevant teams for quick action. The platform offers customer journey mapping, sentiment analysis, and a loyalty dashboard geared towards improving retention and customer experience in ecommerce and service businesses. Integrations include Shopify, Salesforce, Zendesk, HubSpot, Slack, and Zapier. API access is extensive. Multi-language support is available.
Pricing Model
AskNicely's pricing typically starts with a base fee plus charges depending on survey volume and add-ons such as advanced analytics or integrations. Small to medium ecommerce businesses should expect a mid-range to premium price point reflecting its robust features. Exact pricing requires contacting sales, but typical entry packages start near $300 per month for 1,000 responses.
Ease of Setup and Use
AskNicely requires more setup, with customization of surveys, workflows, and team alerts. It may involve onboarding and training to unlock its full potential. This can be a barrier for teams without dedicated resources but rewards investment with powerful automation.
Integrations
AskNicely integrates deeply with Shopify, Salesforce, Zendesk, HubSpot, Slack, and Zapier. These integrations allow syncing customer data, triggering surveys based on purchase behavior, and routing feedback within existing workflows. API access is extensive, and multi-language support is available.
Customer Support and Documentation
AskNicely offers email and phone support, onboarding assistance, and more extensive documentation including webinars and best practices. Their customer success team is known for proactive engagement, which benefits larger or more complex implementations.
Best-Fit Customer Profile
AskNicely fits mid-size to larger ecommerce businesses that want a comprehensive feedback solution. It suits teams ready to invest in setup and use advanced features like journey analytics and response routing to drive retention.
Side-by-Side Comparison
| Feature | Delighted | AskNicely |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS-focused, also supports CSAT and CES |
| Survey Channels | Email, SMS | Email, SMS, Web |
| Survey Customization | Basic branding, limited logic | Advanced branding, question branching |
| Automation & Workflows | Simple triggers and reminders | Automated follow-ups, team alerts, routing |
| Analytics & Reporting | Dashboard with trend graphs, basic filtering | Advanced analytics, segmentation, trend analysis |
| Integrations | Shopify, Salesforce, HubSpot, Zapier | Shopify, Salesforce, Zendesk, HubSpot, Slack, Zapier |
| API Access | Yes (limited) | Yes (extensive) |
| Multi-language Support | Yes | Yes |
| Pricing Model | Per-response, starting at ~$224/month for 250 responses | Base fee plus charges depending on survey volume and add-ons, starting at ~$300/month for 1,000 responses |
Which to Choose
Choose Delighted if:
You need a straightforward, cost-effective survey tool that can be set up quickly with minimal complexity.
Your business is small to medium-sized and lacks dedicated survey or customer experience teams.
You primarily require NPS, CSAT, or CES surveys via email and SMS.
Choose AskNicely if:
You require a comprehensive feedback solution with advanced features like journey analytics and response routing.
Your business is mid-size to large and ready to invest in setup and use of advanced features.
You need deep integrations with platforms like Shopify, Salesforce, Zendesk, HubSpot, and Slack.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. This Shopify survey app specializes in
