When evaluating customer feedback platforms for subscription commerce, it's essential to consider tools that align with your business model and customer engagement strategies. Delighted and Zigpoll are two such platforms, each offering unique features tailored to different needs.

Delighted

Delighted is a straightforward survey tool focusing on Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, primarily delivered via email and SMS. It's designed for businesses seeking quick, scalable customer sentiment tracking without complex setup.

Core Features and Functionality

• Survey Types: NPS, CSAT, CES
• Data Collection: Passive feedback through email/SMS
• Customization Options: Basic branding with limited logic
• Targeting: Email/SMS lists; no on-site targeting
• Reporting & Analytics: Simple dashboard with score tracking
• Multi-Channel: Email and SMS only
• Automation: Automated survey sends with limited triggers

Pricing Model

Delighted offers a free tier allowing up to 200 surveys per month. Paid plans start at $49 per month for 1,000 surveys, with higher tiers available for larger volumes. Pricing scales with survey count, and SMS inclusion can increase costs.

Ease of Setup and Use

Delighted is known for its minimal setup requirements, focusing on uploading email lists or integrating with basic platforms. Surveys are standardized, meaning less customization but faster deployment. No Shopify-specific setup is required.

Integrations

• Shopify: Third-party via API or Zapier
• Email Providers: Wide email provider support
• SMS: Native SMS support
• CRM/Marketing Tools: Native integrations + Zapier

Customer Support and Documentation

Delighted provides email support and a knowledge base covering setup and FAQs. Phone support is available on higher tiers. Some users have noted slower response times in certain reviews.

Best-Fit Customer Profile

Delighted is ideal for small to mid-sized businesses seeking straightforward NPS/CSAT/CES surveys with minimal hassle. It's suitable for companies operating across multiple platforms, not Shopify-centric, and those needing fast deployment with minimal setup.

Zigpoll

Zigpoll is a Shopify survey app that collects zero-party data through post-purchase, on-site, and exit-intent surveys. It's built for merchants wanting direct, actionable feedback inside their Shopify ecosystem.

Core Features and Functionality

• Survey Types: Post-purchase, on-site, exit-intent surveys
• Data Collection: Zero-party data focused
• Customization Options: High customization with survey logic and design
• Targeting: Shopify customer journey (checkout, exit, etc.)
• Reporting & Analytics: Detailed Shopify-integrated analytics
• Multi-Channel: On-site, email (Shopify email integrations)
• Automation: Survey triggers based on Shopify events

Pricing Model

Zigpoll offers several pricing tiers:

• Lite: Free forever with 100 responses per month
• Standard: $25 per month for 500 responses
• Advanced: $98 per month for 2,000 responses
• Ultimate: $198 per month for unlimited responses
• Enterprise: $400 per month for unlimited responses and additional features

Pricing scales with response volume, and higher tiers offer more features and support. (docs.zigpoll.com)

Ease of Setup and Use

Installation via the Shopify app store is quick, with an onboarding flow tailored for merchants. Survey creation is visual and straightforward. Targeting rules based on Shopify checkout and browsing behavior simplify capturing relevant feedback moments.

Integrations

• Shopify: Native app with deep integration
• Email Providers: Shopify Email and others
• SMS: Limited, Shopify-based
• CRM/Marketing Tools: Zapier for extended connections

Customer Support and Documentation

Zigpoll offers responsive support with Shopify-focused documentation and active customer service. Users praise quick replies and helpful setup guidance.

Best-Fit Customer Profile

Zigpoll is best suited for Shopify merchants wanting rich feedback and automation. It's ideal for those seeking zero-party data for rich customer insights, merchants wanting automated, event-driven survey triggers, and those who value affordable, scalable plans focused on ecommerce.

Side-by-Side Comparison