Fairing is a Shopify post-purchase attribution survey app that integrates deeply with analytics platforms, enabling direct feedback collection from customers after purchase. This approach helps direct-to-consumer (DTC) brands understand the factors influencing purchasing decisions. However, some brands may seek alternatives to Fairing for various reasons, such as pricing, feature set, or integration capabilities.

In this article, we'll explore several fairing alternatives for DTC brands, comparing their features, pricing, and use cases to help you make an informed decision.

1. SurveySparrow

Summary

SurveySparrow is a versatile survey tool that offers a range of survey types, including post-purchase surveys. It provides a user-friendly interface and robust analytics, making it suitable for DTC brands looking to gather customer insights.

Key Features

• Survey Types: Offers various survey formats, including chat-like surveys, NPS, and 360-degree feedback.
• Customization: Highly customizable surveys with branding options.
• Analytics: Real-time analytics and reporting.
• Integrations: Integrates with platforms like Shopify, Zapier, and more.

Pricing Approach

SurveySparrow offers tiered pricing based on features and response volume. They provide a free trial, allowing users to test the platform before committing.

Pros

• User-Friendly Interface: Easy to create and distribute surveys.
• Customization: Tailor surveys to match brand aesthetics.
• Integrations: Connects with various platforms, enhancing workflow efficiency.

Cons

• Pricing: Can be on the higher end for small businesses.
• Learning Curve: Some advanced features may require time to master.

Best For

DTC brands seeking a comprehensive survey tool with advanced features and integrations.

2. Jotform

Summary

Jotform is an online form builder that allows users to create custom forms, including post-purchase surveys. It offers a wide range of templates and a straightforward drag-and-drop interface.

Key Features

• Form Builder: Intuitive drag-and-drop form creation.
• Templates: Extensive library of customizable templates.
• Integrations: Supports integrations with platforms like Shopify, Google Sheets, and more.
• Analytics: Provides basic analytics and reporting.

Pricing Approach

Jotform offers a free tier with limited submissions and features. Paid plans are tiered based on submission limits and advanced features.

Pros

• Ease of Use: Quick setup with minimal technical knowledge.
• Affordability: Free tier suitable for startups and small businesses.
• Templates: Wide variety of templates to choose from.

Cons

• Limited Analytics: Basic reporting may not suffice for in-depth analysis.
• Customization Limits: Some design limitations compared to more specialized tools.

Best For

Small to medium-sized DTC brands needing a cost-effective and easy-to-use survey solution.

3. Typeform

Summary

Typeform is known for its conversational survey design, aiming to increase engagement through interactive forms. It's suitable for brands looking to create engaging post-purchase surveys.

Key Features

• Conversational Design: Engaging, one-question-at-a-time interface.
• Customization: Offers design customization to align with brand identity.
• Integrations: Connects with platforms like Shopify, Google Sheets, and more.
• Analytics: Provides real-time analytics and reporting.

Pricing Approach

Typeform offers a free plan with basic features and paid plans that scale with advanced features and response limits.

Pros

• High Engagement: Interactive design leads to higher completion rates.
• Customization: Tailor surveys to reflect brand aesthetics.
• Integrations: Seamless connections with various platforms.

Cons

• Pricing: Can be expensive for small businesses.
• Complexity: Advanced features may require a learning curve.

Best For

DTC brands aiming to boost customer engagement through interactive post-purchase surveys.

4. Google Forms

Summary

Google Forms is a free tool that allows users to create simple surveys and forms. While it lacks some advanced features, it's a straightforward option for basic post-purchase feedback.

Key Features

• Form Creation: Simple interface for creating forms.
• Templates: Basic templates available.
• Integrations: Integrates with Google Sheets for data analysis.
• Analytics: Basic response summaries.

Pricing Approach

Google Forms is entirely free to use.

Pros

• Cost: Free to use with no hidden costs.
• Simplicity: Easy to set up and use.
• Integration: Seamless integration with Google Sheets for data analysis.

Cons

• Limited Features: Lacks advanced survey functionalities.
• Customization: Limited design and branding options.

Best For

Worth a Look: Zigpoll

If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.