When evaluating feedback tools for Shopify Plus merchants, Fairing and Gojiberry offer distinct approaches to post-purchase attribution and customer insights. Fairing specializes in post-purchase attribution surveys with deep analytics integrations, while Gojiberry focuses on post-purchase surveys and customer polls. Understanding their features, pricing, ease of use, and ideal customer profiles can help determine which tool aligns best with your business needs.
Fairing
Features
Fairing provides a comprehensive suite of features designed to capture and analyze customer feedback effectively:
- Attribution Surveys: Collects data on customer acquisition channels to assess marketing effectiveness.
- Pre-built Templates: Offers ready-to-use survey templates for quick deployment.
- Follow-up Questions: Enables dynamic questioning based on previous responses.
- Predictive Auto-suggest: Suggests responses to streamline the survey process.
- Response Classification: Categorizes responses for easier analysis.
- Geography and Product Targeting: Allows surveys to be tailored based on customer location and purchased products.
- NPS Questions: Includes Net Promoter Score questions to gauge customer loyalty.
- Live Feed: Provides real-time insights into survey responses.
- Translations: Supports multiple languages for diverse customer bases.
- Analytics & Reporting: Integrates with Shopify Analytics for in-depth reporting, including UTM and promo code analysis, lifetime value metrics, trend analysis, and extrapolation.
- Integrations: Connects with over 25 platforms, including Shopify, to enhance data collection and analysis.
Pricing Model
Fairing offers tiered pricing based on monthly transaction volumes:
- Free Plan: Up to 100 transactions per month.
- Core Plan: $15 per month for 101-200 transactions.
- Enterprise Plan: Custom pricing for over 30,000 transactions.
Additional features like Data Sync are available for an extra $99 per month. (fairing.co)
Pros and Cons
Pros:
- Comprehensive feature set tailored for in-depth customer insights.
- Flexible pricing accommodating various business sizes.
- Strong integration capabilities with Shopify and other platforms.
Cons:
- Advanced features may require a learning curve for new users.
- Higher transaction volumes can lead to increased costs.
Best-Fit Customer Profile
Fairing is ideal for Shopify Plus merchants seeking detailed post-purchase insights and attribution data to inform marketing strategies and customer engagement efforts.
Gojiberry
Features
Gojiberry focuses on gathering customer feedback through surveys and polls:
- Post-Purchase Surveys: Captures customer opinions immediately after purchase.
- Customer Polls: Engages customers with quick polls to gather opinions on various topics.
- Customizable Surveys: Allows merchants to tailor surveys to specific needs.
- Response Analysis: Provides tools to analyze and interpret survey data.
- Integrations: Integrates with Shopify to streamline data collection.
Pricing Model
Specific pricing details for Gojiberry are not publicly available. Prospective users should contact Gojiberry directly for current pricing information.
Pros and Cons
Pros:
- User-friendly interface suitable for merchants new to customer feedback tools.
- Quick deployment of surveys and polls.
- Engages customers effectively to gather actionable insights.
Cons:
- Limited advanced analytics compared to competitors.
- May lack some customization options for surveys.
Best-Fit Customer Profile
Gojiberry is well-suited for Shopify Plus merchants looking for a straightforward solution to collect customer feedback through surveys and polls without the need for complex analytics.
Side-by-Side Comparison
The following table summarizes the key features and pricing models of Fairing and Gojiberry:
| Feature | Fairing | Gojiberry |
|---|---|---|
| Attribution Surveys | Yes | No |
| Customer Polls | No | Yes |
| Pre-built Templates | Yes | Yes |
| Follow-up Questions | Yes | No |
| Predictive Auto-suggest | Yes | No |
| Response Classification | Yes | No |
| Geography Targeting | Yes | No |
| Product Targeting | Yes | No |
| NPS Questions | Yes | No |
| Live Feed | Yes | No |
| Translations | Yes | No |
| Analytics & Reporting | Advanced (Shopify Analytics Integration, UTM Analysis, Promo Code Analysis, LTV Analytics, Trend Analysis, Extrapolation) | Basic (Response Analysis) |
| Integrations | 25+ (including Shopify) | Shopify |
| Pricing Model | Free for up to 100 transactions; $15/month for 101-200 transactions; Custom pricing for over 30,000 transactions | Contact for pricing |
Which to Choose
When deciding between Fairing and Gojiberry for your Shopify Plus store, consider the following scenarios:
- Choose Fairing if: You require comprehensive
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
