When evaluating attribution survey tools for Shopify, three applications often come up: Fairing, Grapevine Surveys, and Asklayer. Each offers unique features tailored to different business needs.
Fairing
Fairing is a Shopify app designed to collect post-purchase attribution data through surveys, integrating deeply with analytics platforms.
Core Features and Functionality
- Post-Purchase Attribution Surveys: Captures customer feedback immediately after purchase to determine which marketing channels influenced their decision.
- Analytics Integrations: Seamlessly integrates with platforms like Google Analytics and Facebook Pixel to provide comprehensive insights.
- Customizable Surveys: Offers various question types and survey designs to match brand aesthetics.
Pricing Model
Fairing's pricing is not publicly disclosed. Prospective users should contact Fairing directly for current pricing information.
Ease of Setup and Use
The app is designed for straightforward installation and user-friendly survey creation, requiring minimal technical expertise.
Integrations
- Shopify: Fully integrates with Shopify for seamless order and customer data synchronization.
- Analytics Platforms: Connects with Google Analytics, Facebook Pixel, and other analytics tools for enhanced data analysis.
Customer Support and Documentation
Fairing provides responsive customer support and comprehensive documentation to assist users in maximizing the app's potential.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking in-depth attribution insights with robust analytics integrations.
Grapevine Surveys
Grapevine Surveys is a Shopify app that enables merchants to collect unlimited survey responses through post-purchase, on-site, email, and NPS surveys.
Core Features and Functionality
- Unlimited Surveys and Responses: Offers unlimited surveys and responses for a fixed monthly fee.
- Multiple Survey Types: Supports post-purchase, NPS, CSAT, and customer feedback surveys.
- Advanced Targeting and Reporting: Provides advanced targeting and reporting to combine survey responses with customer and order data.
- Integrations: Integrates with Shopify Flow, Klaviyo, GA4, and Google Sheets.
Pricing Model
Grapevine Surveys offers a flat-rate pricing model at $25 per month, which includes all features and unlimited responses. (grapevine-surveys.com)
Ease of Setup and Use
The app is known for its ease of setup and use, even for those with limited technical skills. (apps.shopify.com)
Integrations
- Shopify: Integrates with Shopify Flow and Shopify POS.
- Email Marketing: Connects with Klaviyo for email marketing automation.
- Analytics: Integrates with GA4 and Google Sheets for data analysis.
Customer Support and Documentation
Grapevine Surveys provides responsive and helpful customer support, with a 5.0 rating based on 178 reviews. (apps.shopify.com)
Best-Fit Customer Profile
Suitable for Shopify merchants looking for an affordable, easy-to-use survey tool with unlimited responses and multiple survey types.
Asklayer
Asklayer is a Shopify app that offers micro-surveys and on-site feedback collection at multiple touchpoints.
Core Features and Functionality
- Micro-Surveys: Deploys short, targeted surveys to gather customer insights.
- On-Site Feedback: Collects feedback directly on the website to understand customer behavior.
- Multiple Touchpoints: Engages customers at various stages of their journey, including pre-purchase and post-purchase.
Pricing Model
Asklayer's pricing details are not publicly available. Interested users should contact Asklayer directly for current pricing information.
Ease of Setup and Use
The app is designed for easy integration with Shopify stores, allowing merchants to set up surveys without extensive technical knowledge.
Integrations
- Shopify: Integrates with Shopify for seamless data synchronization.
- Email Marketing: Supports integration with email marketing platforms for targeted campaigns.
Customer Support and Documentation
Asklayer offers customer support and documentation to assist users in effectively utilizing the app.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking to gather customer feedback through micro-surveys and on-site interactions at various touchpoints.
Three-Way Comparison
The following table summarizes the key features of Fairing, Grapevine Surveys, and Asklayer:
| Feature | Fairing | Grapevine Surveys | Asklayer |
|---|---|---|---|
| Survey Types | Post-purchase attribution surveys | Post-purchase, NPS, CSAT, customer feedback surveys | Micro-surveys, on-site feedback |
| Pricing Model | Contact for pricing | $25/month, unlimited surveys and responses | Contact for pricing |
| Ease of Setup and Use | User-friendly setup and survey creation | Easy setup, even for users with limited technical skills | Easy integration with Shopify stores |
| Integrations | Shopify, Google Analytics, Facebook Pixel | Shopify Flow, Klaviyo, GA4, Google Sheets | Shopify, email marketing platforms |
| Customer Support | Responsive support and comprehensive documentation | Responsive and helpful support, 5.0 rating based on 178 reviews | Customer support and documentation available |
| Best-Fit Customer Profile | Merchants seeking in-depth attribution insights with robust analytics integrations | Merchants looking for an affordable, easy-to-use survey tool with unlimited responses | Merchants seeking to gather customer feedback through micro-surveys and on-site interactions |
Situational Recommendations
- **For In-
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
