Fairing and KnoCommerce are Shopify apps designed to collect post-purchase customer feedback for subscription commerce. Fairing focuses on post-purchase attribution surveys with deep analytics integrations, while KnoCommerce offers multi-question flows and zero-party data collection.
Fairing
Core Features and Functionality
Fairing provides post-purchase attribution surveys that integrate with platforms like Google Analytics and Facebook Ads. It offers advanced reporting features to attribute revenue accurately and supports multi-channel attribution, combining online and offline data. However, it has less customizable survey flows compared to KnoCommerce.
Pricing Model
Fairing's pricing starts at approximately $39 per month, scaling with the number of responses and integrations. It offers a free tier with basic features and a free trial.
Ease of Setup and Use
Fairing offers a quick setup with fewer customization options, making initial use faster. It provides a more guided approach for connecting analytics and ad platforms, with a dashboard focused on providing actionable attribution insights without complex configuration.
Integrations
Fairing integrates with Shopify, Google Analytics, Facebook Ads, and other marketing tools. It supports multi-channel attribution, including offline data sources.
Customer Support and Documentation
Fairing provides email support with a reputation for timely responses. It offers extensive documentation focused on attribution and analytics setup, along with community forums and marketing support resources.
Best-Fit Customer Profile
Fairing is best suited for brands prioritizing marketing attribution and ROI measurement across channels. It's ideal for teams needing analytical dashboards tied to online ad performance and merchants seeking quick setup and actionable insights without heavy survey customization.
KnoCommerce
Core Features and Functionality
KnoCommerce specializes in multi-question post-purchase attribution surveys designed to gather zero-party data from customers. It excels in detailed flow customization and rich data collection, offering customizable survey flows to capture detailed feedback. It also provides segmentation and filtering based on customer responses. However, it has limited analytics beyond survey data and focuses on raw customer feedback.
Pricing Model
KnoCommerce offers several pricing tiers:
Starter Plan: $19 per month, includes 1 live survey, 3 questions per survey, and basic question types.
Analyst Plan: $119 per month, includes 2 live surveys, unlimited questions, advanced question types, and additional integrations.
Pro Plan: $299 per month, includes 4 live surveys, unlimited questions, all question types, and more integrations.
It offers a 7-day free trial and free one-on-one demos with their team on all plans. (knocommerce.com)
Ease of Setup and Use
KnoCommerce emphasizes a user-friendly setup with a 5-minute installation process and a survey builder that requires no coding experience. The platform provides over 30 survey templates and pre-built questions, facilitating quick deployment. (knocommerce.com)
Integrations
KnoCommerce integrates with Shopify, Klaviyo, Google Sheets, Triple Whale, and more. It offers a 10% discount if you pay annually. (knocommerce.com)
Customer Support and Documentation
KnoCommerce offers email support and a knowledge base. Documentation covers survey setup and data interpretation but is less extensive for integrations. (knocommerce.com)
Best-Fit Customer Profile
KnoCommerce is well-suited for e-commerce brands seeking deep insights into customer behavior and marketing attribution, particularly those using Shopify. Its seamless integration with Shopify and focus on post-purchase surveys make it ideal for businesses aiming to enhance customer retention and optimize marketing strategies. (knocommerce.com)
Side-by-Side Comparison
| Feature | Fairing | KnoCommerce |
|---|---|---|
| Survey Type | Post-purchase attribution surveys | Multi-question post-purchase surveys |
| Data Type | Post-purchase attribution data | Zero-party data (direct customer input) |
| Customization | Less customizable survey flows | Extensive multi-question flows, branching logic |
| Analytics and Reporting | Deep integration with Google Analytics, Facebook Ads, and other marketing tools | Built-in dashboards, detailed attribution reports |
| Attribution Channels | Supports multiple marketing channel tracking | Supports multiple marketing channel tracking |
| Survey Delivery | Post-checkout modal only | Post-checkout modal or email follow-up |
| Mobile Friendly | Yes | Yes |
| A/B Testing | Yes | No |
| Pricing | Starts at approximately $39 per month, scales with usage | Starter Plan: $19 per month; Analyst Plan: $119 per month; Pro Plan: $299 per month |
| Free Trial | Yes | Yes |
| Integrations | Shopify, Google Analytics, Facebook Ads, and other marketing tools | Shopify, Klaviyo, Google Sheets, Triple Whale, and more |
| Support | Email support with timely responses | Email support and knowledge base |
| Ideal Customers | Brands prioritizing marketing attribution and ROI measurement across channels | E-commerce brands seeking deep insights into customer behavior and marketing attribution |
Which to Choose
Choose Fairing if your store needs quick deployment with strong integration into your Shopify marketing stack. It's suitable for merchants focused on linking customer feedback directly to marketing performance and attribution.
Choose KnoCommerce if your store requires detailed, multi-question surveys with flexible flows to gather deep zero-party data. It's ideal for merchants ready to invest time in setup and who want comprehensive customer insights beyond simple NPS scores.
Both tools have strengths and weaknesses. The decision depends on whether you value detailed survey customization or marketing analytics integration more.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility in gathering customer feedback.
