When evaluating survey applications for subscription commerce on Shopify, it's essential to consider tools that not only collect customer feedback but also integrate seamlessly with your e-commerce platform. Fairing and Promoter.io are two such tools, each offering unique features tailored to different business needs.

Fairing

Fairing is a Shopify post-purchase attribution survey app designed to help merchants understand the sources of their customer acquisition. By collecting feedback directly after a purchase, Fairing enables businesses to attribute sales to specific marketing channels, campaigns, or touchpoints.

Features

• Attribution Surveys: Post-purchase surveys that ask customers how they found your store.
• Pre-built Templates: Ready-to-use survey templates to streamline setup.
• Follow-up Questions: Ability to ask additional questions based on customer responses.
• Predictive Auto-suggest: Suggests possible answers to speed up the survey process.
• Response Classification: Categorizes responses for easier analysis.
• Geography and Product Targeting: Customize surveys based on customer location or purchased products.
• Analytics & Reporting: Provides insights into UTM parameters, promo codes, lifetime value, and trends.
• Integrations: Supports over 25 integrations, including data sync options like BigQuery.

Pricing Model

Fairing offers a tiered pricing structure:

• Free Plan: For up to 100 transactions per month.
• Core Plan: $15 per month for 101-200 transactions.
• Enterprise Plan: Custom pricing for over 30,000 transactions.

Additional features like data sync are available for an extra $299 per month. (fairing.co)

Pros and Cons

Pros:

• Direct integration with Shopify for seamless post-purchase surveys.
• Comprehensive analytics to measure marketing effectiveness.
• Flexible survey targeting options.

Cons:

• Primarily focused on post-purchase feedback; limited in pre-purchase or on-site survey capabilities.
• Higher-tier plans may be cost-prohibitive for smaller businesses.

Best-Fit Customer Profile

Fairing is ideal for Shopify merchants seeking to understand the effectiveness of their marketing channels through post-purchase feedback. It's particularly suited for businesses with a high volume of transactions that can justify the investment in advanced analytics.

Promoter.io

Promoter.io is a dedicated Net Promoter Score (NPS) platform that focuses on measuring customer satisfaction and loyalty. It automates the scheduling of NPS surveys and tracks customer sentiment over time, providing insights into customer experiences and potential areas for improvement.

Features

• NPS Surveys: Automated surveys to gauge customer satisfaction.
• Custom Survey URLs: Create branded survey links for a personalized experience.
• Data Analysis Tools: Analyze feedback with built-in reporting and text analytics.
• Integrations: Offers turnkey integrations with various platforms.
• SMS Surveys: Ability to send surveys via SMS (up to 500 US messages per month).
• Video Responses: Collect up to 200 video responses per month.

Pricing Model

Promoter.io provides several pricing tiers:

• Free Plan: 250 surveys per month.
• Basic Plan: $100 per month for 10,000 surveys.
• Scale Plan: $150 per month for 50,000 surveys.
• Professional Plan: $225 per month for 100,000 surveys.

Note that Promoter.io has been migrated to Retently, which may affect its availability and support. (spotsaas.com)

Pros and Cons

Pros:

• Automated NPS survey scheduling and analysis.
• Multiple survey distribution channels, including SMS.
• Comprehensive data analysis tools.

Cons:

• Pricing may be steep for small businesses or those with limited survey needs.
• Limited to NPS surveys; lacks broader survey capabilities.

Best-Fit Customer Profile

Promoter.io is best suited for businesses aiming to measure customer loyalty and satisfaction through NPS surveys. It's particularly beneficial for companies with a large customer base that can leverage automated survey distribution and analysis.

Side-by-Side Comparison

Which to Choose

When deciding between Fairing and Promoter.io for your Shopify store, consider the following:

• Choose Fairing if: You want to understand which marketing channels are driving sales through post-purchase feedback. It's ideal for merchants looking to optimize

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.