When evaluating Shopify survey apps, Fairing, Qualaroo, and Delighted are frequently compared due to their distinct approaches to capturing customer feedback. Fairing specializes in post-purchase attribution surveys with deep analytics integrations, Qualaroo offers on-site micro-surveys with AI-powered sentiment analysis, and Delighted provides simple NPS/CSAT/CES surveys via email and SMS. Assessing these tools based on core features, pricing models, ease of setup, integrations, customer support, and best-fit customer profiles can help determine the most suitable option for various e-commerce needs.

Fairing

Core Features and Functionality

Fairing focuses on post-purchase attribution surveys, enabling merchants to link customer feedback directly to sales data. This approach helps identify factors influencing purchasing decisions. The platform supports customizable survey questions and flows, allowing segmentation of responses to analyze customer behavior in relation to revenue.

Pricing Model

Fairing's pricing is tiered based on response volume, starting around $39 per month. Plans range from $99 to $249 per month, depending on survey volume. Custom pricing is available for high-volume users. A 7-day free trial is offered for evaluation.

Ease of Setup and Use

Fairing provides a Shopify-native experience with straightforward installation. Setting up attribution surveys involves configuring tracking pixels and linking surveys to purchase flows, which may require technical expertise. The user-friendly dashboard facilitates data analysis, though mastering advanced analytics may take time.

Integrations

Fairing integrates with Shopify, allowing direct linking of survey responses to order data. It also supports analytics platforms like Google Analytics, Segment, and Mixpanel. Integrations with CRM and marketing tools such as Zapier, Klaviyo, and HubSpot are available via webhooks.

Customer Support and Documentation

Fairing offers email-based support with onboarding resources and a knowledge base. Some users report wait times for advanced assistance, but overall support quality is solid.

Best-Fit Customer Profile

Fairing is ideal for medium to large Shopify stores with dedicated analytics teams seeking to understand post-purchase behaviors and their impact on sales.

Qualaroo

Core Features and Functionality

Qualaroo specializes in on-site micro-surveys, known as Nudges™, that capture real-time user feedback through behavior-triggered prompts. The platform offers extensive targeting and branching logic, enabling precise survey deployment. AI-powered sentiment analysis provides insights into customer emotions and feedback trends.

Pricing Model

Qualaroo offers a free plan for startups and small businesses, including 50 responses per month, 500 email sends, and 10,000 pageviews. Paid plans start at $69 per month for the Essentials plan, which includes 1,000 email sends and unlimited responses. The Business plan, at $99 per month, offers 5,000 email sends and 100,000 pageviews. Enterprise plans are available with custom pricing. (qualaroo.com)

Ease of Setup and Use

Qualaroo requires adding a JavaScript snippet to the website and configuring complex targeting rules. It is designed for marketers and UX researchers comfortable with targeting logic and A/B testing. The AI sentiment feature is automatic, but interpreting results requires familiarity.

Integrations

Qualaroo integrates with platforms like Google Analytics, Adobe Analytics, Zapier, HubSpot, Salesforce, and Intercom. However, it does not offer a native Shopify app, requiring manual code embedding for integration.

Customer Support and Documentation

Qualaroo provides live chat, email, and phone support on higher plans, along with extensive documentation and webinars. The comprehensive feature set means a learning curve, but good resources lessen frustration.

Best-Fit Customer Profile

Qualaroo suits product teams, marketers, and digital experience managers who want nuanced on-site feedback with segmentation and behavioral triggers. It fits companies with resources to manage setup complexity and who want richer text analysis and survey flexibility.

Delighted

Core Features and Functionality

Delighted focuses on simple, scalable NPS, CSAT, and CES surveys delivered via email and SMS. It offers basic survey templates with limited customization options. The platform provides straightforward reporting with simple score tracking and trend analysis.

Pricing Model

Delighted offers a free plan for up to 50 responses per month. Paid plans start at $224 per month for 2,000 responses. Custom plans are available for higher response volumes. (g2.com)

Ease of Setup and Use

Delighted boasts an intuitive interface with a simple setup process. Users can connect their Shopify store, sync customer lists, and deploy surveys via email or SMS within minutes. Reporting is simplified for quick insights but offers less depth for granular segmentation.

Integrations

Delighted integrates with Shopify, allowing for seamless survey deployment. It also supports integrations with platforms like Salesforce, Zendesk, and Intercom. However, it may lack advanced analytics connections compared to other tools. (help.delighted.com)

Customer Support and Documentation

Delighted provides email support and an online help center with straightforward guides. Its simplicity means fewer issues arise, but advanced feature requests can take time.

Best-Fit Customer Profile

Delighted is ideal for small to medium-sized e-commerce businesses aiming to measure customer satisfaction without complex setups. It suits teams seeking simple NPS and CSAT surveys delivered via email or SMS.

Three-Way Comparison

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.