When evaluating post-purchase survey tools for Shopify stores, Fairing and Zigpoll offer distinct approaches. Fairing specializes in post-purchase attribution surveys with deep analytics integrations, while Zigpoll provides a versatile survey platform supporting post-purchase, on-site, and exit-intent surveys with zero-party data collection.
Fairing
Core Features and Functionality
Fairing focuses on post-purchase attribution surveys, capturing customer insights to measure marketing effectiveness. It integrates with platforms like Google Analytics, Facebook Ads, and Klaviyo, enabling detailed analysis of marketing channels. The tool offers intelligent response validation and contextual follow-ups to understand the complete customer journey.
Pricing Model
Fairing's pricing is not publicly disclosed; interested users must contact the company for details. The pricing structure is likely tiered, based on survey volume and integrations, aligning with mid-market SaaS products.
Ease of Setup and Use
Setting up Fairing involves connecting multiple analytics platforms and configuring attribution settings, resulting in a steeper learning curve. This setup is more suited for merchants with marketing teams familiar with analytics tools but may overwhelm smaller merchants or solo operators. (zigpoll.com)
Integrations
Fairing integrates with Shopify, Google Analytics, Facebook Ads, and Klaviyo, providing deep analytics capabilities. These integrations allow for sophisticated ROI analysis but require merchants to use or want to adopt these third-party tools. (zigpoll.com)
Customer Support and Documentation
Fairing offers email support and maintains documentation focused on integrations and analytics setups. Live support options are less prominent, which may slow resolution for merchants new to attribution surveys. (zigpoll.com)
Best-Fit Customer Profile
Fairing is best suited for medium to large Shopify merchants with marketing teams focused on detailed attribution and ROI analysis. Brands with existing analytics platforms who want to connect survey data directly to marketing channels will benefit. It suits data-driven merchants comfortable with more technical configuration. (zigpoll.com)
Zigpoll
Core Features and Functionality
Zigpoll offers a versatile survey platform supporting post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection. It provides flexible question formats, customizable survey styling, and AI-powered insights. The tool allows for unlimited surveys and integrates with email marketing services. (apps.shopify.com)
Pricing Model
Zigpoll offers a free plan with up to 100 responses per month. Paid plans start at $29 per month, scaling with response volume. Annual billing offers a 25% discount. This pricing model is affordable for small to medium-sized Shopify merchants. (zigpoll.com)
Ease of Setup and Use
Zigpoll integrates instantly with Shopify through a native app installation. Its survey builder uses drag-and-drop tools and offers templated questions, making setup quick even for merchants without technical expertise. The interface is clean and user-friendly, reducing the barrier to launching surveys quickly. (zigpoll.com)
Integrations
Zigpoll is built specifically as a Shopify app with smooth native integration. It also supports integrations with email marketing services to sync survey data for targeted campaigns. While the current integration list is focused, the company is expanding its ecosystem. (zigpoll.com)
Customer Support and Documentation
Zigpoll provides responsive support via chat and email, plus accessible documentation. Users appreciate timely replies and helpful onboarding resources. The company’s support approach is noted for being personal and merchant-friendly. (zigpoll.com)
Best-Fit Customer Profile
Zigpoll is best suited for small to medium Shopify merchants looking for affordable, easy-to-use survey tools with diverse formats. Brands wanting to collect zero-party data not only post-purchase but also on-site or upon exit will find Zigpoll versatile. It fits merchants prioritizing quick setup and ongoing support. (zigpoll.com)
Side-by-Side Comparison
| Feature/Aspect | Fairing | Zigpoll |
|---|---|---|
| Survey Types | Post-purchase attribution only | Post-purchase, on-site, exit-intent |
| Data Collection Mode | Self-reported attribution data | Zero-party data |
| Pricing | Custom pricing; mid-market SaaS range | From $29/month, response-based tiers |
| Setup Complexity | Moderate to high; needs analytics setup | Easy, Shopify native app |
| Integrations | Shopify, Google Analytics, Facebook Ads, Klaviyo | Shopify, email marketing tools |
| Customer Support | Email support, analytics focus | Chat & email, responsive, detailed docs |
| User Interface | Dashboard focused on attribution metrics | Clean, intuitive, drag-and-drop builder |
| Customer Ratings (G2/Capterra) | 4.2 stars (50+ reviews) | 4.6 stars (150+ reviews) |
| Ideal Customer | Medium to large Shopify merchants | Small to medium Shopify merchants |
Which to Choose
For Shopify merchants seeking a versatile, easy-to-use survey tool with diverse survey types and affordable pricing, Zigpoll is the better fit. Its quick setup, zero-party data collection, and responsive support make it ideal for small to medium-sized stores. However, if your focus is on detailed post-purchase attribution and ROI analysis, and you have the resources to manage complex integrations, Fairing may be more suitable. Consider your store’s size, survey needs, and analytics sophistication when making your choice.
