When evaluating post-purchase survey tools for ecommerce, it's essential to consider how each platform aligns with your specific needs. Fairing, Zigpoll, and POWR are three prominent options, each offering unique features tailored to different business objectives.
Fairing
Fairing is a Shopify app designed to collect post-purchase attribution data through surveys, providing deep analytics integrations.
Core Features and Functionality
- Survey Types: Primarily focuses on post-purchase surveys to gather customer feedback immediately after checkout.
- Customization: Offers customizable survey templates and question types, allowing merchants to tailor surveys to their specific needs.
- Analytics: Provides deep analytics integrations, enabling merchants to analyze survey data in conjunction with other business metrics.
Pricing Model
Fairing offers tiered pricing based on response volume, with a free tier available for merchants with lower response needs. Specific pricing details can be found on their pricing page.
Ease of Setup and Use
Fairing integrates seamlessly with Shopify, allowing for easy installation and setup. The user interface is intuitive, enabling merchants to create and deploy surveys without technical expertise.
Integrations
Fairing integrates deeply with Shopify, syncing survey responses directly with orders and customer profiles. This integration allows for comprehensive analysis of customer feedback in the context of sales data.
Customer Support and Documentation
Fairing provides responsive customer support through email and live chat. Their documentation includes guides tailored to Shopify merchants, assisting with setup and troubleshooting.
Best-Fit Customer Profile
Fairing is ideal for Shopify merchants seeking to gather post-purchase feedback with deep analytics integrations. It's well-suited for businesses that prioritize understanding customer satisfaction and attribution to inform business decisions.
Zigpoll
Zigpoll is a Shopify-focused survey app that specializes in post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection.
Core Features and Functionality
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys to capture customer feedback at various touchpoints.
- Zero-Party Data: Designed to collect voluntary customer responses without intrusive tracking, ensuring privacy and compliance.
- Customization: Provides flexible templates and question types, including ratings, multiple choice, and text input.
- Analytics: Features a real-time dashboard with actionable insights and exportable data.
- Targeting: Allows for display rules based on customer behavior, device type, and purchase history.
Pricing Model
Zigpoll offers a free plan with limited surveys per month. Paid plans start at $9 per month for up to 100 surveys, with higher tiers available for increased survey volumes and advanced features. Specific pricing details can be found on their pricing page.
Ease of Setup and Use
Zigpoll's setup is intuitive for Shopify users. Installation is a one-click process, and survey templates guide users through creating their first survey. The clean user interface simplifies survey creation without technical skills.
Integrations
Zigpoll integrates deeply with Shopify, syncing survey responses directly with orders and customer profiles. It also supports integrations with customer experience tools and analytics platforms, enhancing data analysis capabilities.
Customer Support and Documentation
Zigpoll offers responsive customer support via email and live chat. Their documentation is clear and focused on Shopify use cases, providing guides and troubleshooting tips.
Best-Fit Customer Profile
Zigpoll is best suited for Shopify merchants focused on gathering actionable customer feedback through surveys. It's ideal for stores wanting easy-to-launch post-purchase, exit-intent, or on-site surveys, and businesses valuing zero-party data privacy and direct Shopify integration.
POWR
POWR is a Shopify form builder that supports customizable surveys, popups, and lead capture forms, catering to a broader range of engagement strategies.
Core Features and Functionality
- Form Builder: Offers a drag-and-drop interface for creating various forms, including surveys, lead capture, contact forms, and popups.
- Surveys: Provides customizable surveys with multiple question types, though less specialized for ecommerce workflows.
- Popups & Modals: Allows creation of timed, scroll, or exit-intent popups with survey or lead form integration.
- Templates: Includes a library of form and popup templates.
- Integrations: Connects with email marketing, CRM, and other third-party services beyond Shopify.
- Analytics: Offers basic form submission tracking and performance reports.
Pricing Model
POWR offers a free plan with basic form and survey tools, but limits key features and submissions. Paid plans start at $8 per month for up to 500 form views, with higher tiers available for increased form views and advanced features. Specific pricing details can be found on their pricing page.
Ease of Setup and Use
POWR's form builder interface is drag-and-drop but covers more features, which can feel overwhelming if you only want surveys. Setting up a survey popup involves navigating multiple settings panels for triggers, display, and integrations. Some users report the UI as cluttered with options they do not need.
Integrations
POWR integrates with Shopify and other platforms like WordPress, Wix, and Squarespace. It also connects with email marketing services (Mailchimp, Constant Contact), CRMs, and Zapier for extended automation.
Customer Support and Documentation
POWR provides standard email support and a knowledge base
