Fillout and Formstack are form and survey builders designed to streamline data collection for online stores. Fillout integrates natively with Airtable and Notion, while Formstack offers enterprise-level form building and workflow automation.
Fillout
Features
Fillout provides a modern form builder with native integrations to Airtable and Notion, enabling seamless data synchronization. It offers features like customizable form fields, conditional logic, and real-time data updates. Additionally, Fillout includes a scheduling tool that allows customers to book meetings directly through forms, integrating with Google Calendar, Outlook Calendar, Zoom, and Microsoft Teams. (support.fillout.com)
Pricing Model
Fillout offers tiered pricing based on response volume, with a free tier available. Discounts are provided to non-profits, students, and educational institutions. (fillout.com)
Pros
- Native integrations with Airtable and Notion
- Scheduling feature for customer meetings
- Discounts for eligible organizations
Cons
- Limited integrations compared to competitors
- May lack advanced workflow automation features
Best-Fit Customer Profile
Ideal for small to medium-sized online stores seeking straightforward form building with native integrations to Airtable and Notion.
Formstack
Features
Formstack offers an enterprise-grade form builder with a no-code, drag-and-drop interface. It includes features such as dynamic task assignment, form-to-form prefill, workflow dashboards, and custom branding. Formstack also provides document generation and eSignature solutions, facilitating end-to-end workflow automation. (formstack.com)
Pricing Model
Formstack's pricing is tiered based on usage, with plans starting at $83 per month for the Forms plan and $250 per month for the Suite plan, which includes Forms, Documents, and Sign. Annual billing offers a two-month discount. (formstack.com)
Pros
- Comprehensive suite including forms, documents, and eSignatures
- Advanced workflow automation capabilities
- Customizable plans to fit various business needs
Cons
- Higher starting price point
- Potentially complex setup for smaller businesses
Best-Fit Customer Profile
Suitable for medium to large online stores requiring advanced form building, document automation, and workflow management.
Side-by-Side Comparison
| Feature | Fillout | Formstack |
|---|---|---|
| Core Features | Modern form builder, native Airtable and Notion integrations, scheduling tool | Enterprise-grade form builder, document generation, eSignature solutions, workflow automation |
| Pricing Model | Tiered pricing based on response volume, free tier, discounts for eligible organizations | Tiered pricing based on usage, plans starting at $83/month for Forms, $250/month for Suite, annual billing offers two-month discount |
| Ease of Setup and Use | User-friendly interface, straightforward setup | No-code, drag-and-drop interface, may require more time for setup due to advanced features |
| Integrations | Native integrations with Airtable and Notion | Over 300 integrations, including Salesforce, Google Sheets, and more |
| Customer Support and Documentation | Help Center with guides and support options | 24/7 AI assistant, live support Monday–Friday, 8 a.m.–4 p.m. ET, extensive documentation |
| Best-Fit Customer Profile | Small to medium-sized online stores seeking straightforward form building with native integrations | Medium to large online stores requiring advanced form building, document automation, and workflow management |
Which to Choose
Fillout: Choose Fillout if you are a small to medium-sized online store looking for an intuitive form builder with native integrations to Airtable and Notion, and a built-in scheduling feature for customer meetings.
Formstack: Opt for Formstack if you are a medium to large online store needing a comprehensive suite that includes advanced form building, document generation, eSignature solutions, and robust workflow automation capabilities.
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
