Fillout and Tally are form builders designed to streamline data collection for Shopify Plus merchants. Fillout offers a modern form builder with native integrations to Airtable and Notion, while Tally provides a free, minimal form builder with an editing experience similar to Notion. This comparison evaluates their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to determine which tool better suits the needs of Shopify Plus merchants.

Core Features and Functionality

Fillout

  • Form Building: Offers a drag-and-drop interface with over 40 configurable question types, supporting complex forms, surveys, and quizzes.
  • Advanced Features: Includes native scheduling, payment collection, PDF generation, workflows, and login-based forms for secure access.
  • Integrations: Seamlessly integrates with Airtable, Notion, HubSpot, SmartSuite, and other databases and CRMs.

Tally

  • Form Building: Provides a flexible drag-and-drop editor with support for various input types, including file uploads, payments, e-signatures, and rating systems.
  • Advanced Features: Offers conditional logic, calculations, answer piping, and URL parameter passing.
  • Integrations: Integrates with over a dozen popular apps like Notion, Google Sheets, Slack, Zapier, and Airtable.

Pricing and Value

Fillout

  • Free Plan: Supports unlimited forms and up to 1,000 responses per month.
  • Paid Plans:
    • Starter: $15/month, includes additional features like embedding PDFs and location coordinates.
    • Pro: $19/month, adds features such as custom branding and advanced analytics.
    • Business: $89/month, offers enterprise-level features like email verification and submission data retention control.

Tally

  • Free Plan: Offers unlimited forms and responses within fair use.
  • Paid Plans:
    • Pro: $29/month, includes custom domains, branding removal, and team collaboration.
    • Business: $89/month, adds enterprise controls like email verification and submission data retention control.

Ease of Setup and Use

Fillout

  • Setup: User-friendly interface with a drag-and-drop builder; however, some advanced features may require a learning curve.
  • Use: Intuitive design, but the abundance of features may overwhelm new users.

Tally

  • Setup: Quick setup with a clean, minimalistic interface; ideal for users familiar with Notion.
  • Use: Straightforward and easy to use, with a focus on simplicity.

Integrations

Fillout

  • Shopify Integration: Direct integration not specified; may require third-party tools or custom development.
  • Other Integrations: Supports Airtable, Notion, HubSpot, SmartSuite, and more.

Tally

  • Shopify Integration: Direct integration not specified; may require third-party tools or custom development.
  • Other Integrations: Integrates with Notion, Google Sheets, Slack, Zapier, Airtable, and more.

Customer Support and Documentation

Fillout

  • Support: Offers email support and a comprehensive knowledge base.
  • Documentation: Provides detailed guides and tutorials for users.

Tally

  • Support: Provides email support and an active community forum.
  • Documentation: Offers a help center with articles and video tutorials.

Best-Fit Customer Profile

Fillout

  • Ideal Users: Merchants needing advanced form functionalities like scheduling, payments, and complex workflows.
  • Use Cases: Client intake forms, booking systems, and data collection requiring secure access and automation.

Tally

  • Ideal Users: Merchants seeking a simple, cost-effective form builder with a generous free plan.
  • Use Cases: Basic contact forms, surveys, and feedback forms without the need for advanced features.

Comparison Table

Feature Fillout (Free Plan) Tally (Free Plan)
Unlimited Forms Yes Yes
Response Limit 1,000/month Unlimited
Conditional Logic Yes Yes
File Uploads Yes (20MB/file) Yes (10MB/file)
Payments Yes Yes
Integrations Airtable, Notion, HubSpot, SmartSuite Notion, Google Sheets, Slack, Zapier, Airtable
Custom Branding No No
Team Collaboration No Yes
Pricing Free Free

Which to Choose?

  • Choose Fillout if: You require advanced form functionalities such as scheduling, payment collection, and complex workflows, and are willing to invest in a paid plan to access these features.

  • Choose Tally if: You need a straightforward, cost-effective form builder with a generous free plan, suitable for basic forms and surveys without the need for advanced features.

If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.

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