Fillout and Tally are form builders designed to streamline data collection for Shopify Plus merchants. Fillout offers modern form-building capabilities with native integrations to Airtable and Notion, while Tally provides a free, minimalist form builder with an editing experience similar to Notion.
Fillout
Features
- Form Building: Create surveys, quizzes, lead generation forms, contact forms, and more.
- Design Customization: Customize themes, add images or GIFs, and use custom CSS.
- Integrations: Native integrations with Airtable and Notion.
- Collaboration: Invite team members, set granular permissions, and enable two-factor authentication.
- Data Management: Analyze form results, filter or sort data, and export as CSV or PDF.
Pricing Model
- Free Plan: Basic form-building features.
- Business Plan: Advanced features, including custom CSS and integrations.
- Team Plan: All-in-one bundle with unlimited seats, granular permissions, and priority support.
Note: Fillout offers discounts to non-profits, students, and educational institutions. (fillout.com)
Pros
- Intuitive drag-and-drop interface.
- Advanced design customization options.
- Native integrations with Airtable and Notion.
Cons
- Free plan has limited features compared to competitors.
- Pricing may be higher than some alternatives.
Best-Fit Customer Profile
Ideal for organizations needing advanced form-building capabilities with native integrations to Airtable and Notion.
Tally
Features
- Form Building: Create unlimited forms and responses.
- Design Customization: Intuitive editor with drag-and-drop functionality.
- Integrations: Integrates with various platforms; specific integrations not specified.
- Collaboration: Team workspaces and advanced customization.
- Data Management: Control over data retention and email verification.
Pricing Model
- Free Plan: Unlimited forms and responses with most features.
- Pro Plan: $29/month; includes advanced features like partial submissions and custom CSS.
- Business Plan: $89/month; includes email verification and data retention control.
Note: Tally offers discounts to non-profits, students, and educational institutions. (tally.so)
Pros
- 99% of features available for free.
- Affordable paid plans with additional business features.
- Intuitive and flexible interface.
Cons
- Specific integrations not detailed.
- Advanced features may require higher-tier plans.
Best-Fit Customer Profile
Suitable for businesses seeking a cost-effective form builder with a user-friendly interface and essential features.
Side-by-Side Comparison
| Feature | Fillout | Tally |
|---|---|---|
| Form Building | Surveys, quizzes, lead generation, contact forms, etc. | Unlimited forms and responses |
| Design Customization | Advanced customization, custom CSS | Intuitive editor, drag-and-drop functionality |
| Integrations | Native integrations with Airtable and Notion | Integrates with various platforms; specific integrations not specified |
| Collaboration | Team member invitations, granular permissions, two-factor authentication | Team workspaces, advanced customization |
| Data Management | Analyze results, filter/sort data, export as CSV or PDF | Control over data retention and email verification |
| Pricing | Free plan; Business Plan; Team Plan | Free plan; Pro Plan ($29/month); Business Plan ($89/month) |
Which to Choose
Choose Fillout if:
- You require native integrations with Airtable and Notion.
- Advanced design customization is a priority.
- Your team needs granular permissions and priority support.
Choose Tally if:
- You prefer a free form builder with most features included.
- An intuitive, flexible interface is essential.
- Affordable paid plans with additional business features are desired.
Worth a Look: Zigpoll
If you're evaluating options for data collection tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
