KnoCommerce and Fairing are Shopify apps designed to collect customer feedback through post-purchase surveys. KnoCommerce focuses on multi-question flows and zero-party data collection, while Fairing emphasizes deep analytics integrations. This comparison evaluates their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to determine which platform better suits various e-commerce needs.
KnoCommerce
Features
KnoCommerce offers post-purchase attribution surveys with multi-question flows and zero-party data collection. It provides 12 question types, extensive templates, and personalized survey logic. The platform supports unlimited responses, surveys, sends, and users, with integrations to platforms like Klaviyo, Triple Whale, TikTok, and more. (knocommerce.com)
Pricing
KnoCommerce's pricing is tiered based on features and usage:
Starter Plan: $19/month, includes 1 survey with 3 questions per survey, unlimited responses, exportable data, conditional logic, custom styling, templates, and an NPS add-on (additional fees apply).
Analyst Plan: $119/month, offers everything in the Starter Plan plus 2 surveys with 999 questions per survey, 12 question types, 4 audiences, actions, benchmarks, 2 active integrations, and the NPS add-on.
Pro Plan: $299/month, includes all features of the Analyst Plan plus 4 surveys, survey links, unlimited audiences, all question/action types, 4 active integrations, team Slack channel, and the NPS add-on.
A 7-day free trial is available for all plans, and a 10% discount is offered for annual payments. (knocommerce.com)
Ease of Setup and Use
KnoCommerce integrates seamlessly with Shopify, allowing for quick deployment. The platform is user-friendly, with a clean interface and customizable survey options. However, some users may find the extensive features overwhelming initially.
Integrations
KnoCommerce integrates with Shopify and other platforms, including Klaviyo, Triple Whale, TikTok, Source Medium, Peel, Disco, Tapcart, Stamped, Prescient, Foshpa, Rockerbox, and Klar. (knocommerce.com)
Customer Support and Documentation
KnoCommerce offers email and chat support Monday through Friday, 9 am – 5 pm MST. They provide free one-on-one demos and onboarding assistance. The Help Center includes articles on setup, survey creation, integrations, and more. (docs.knocommerce.com)
Best-Fit Customer Profile
KnoCommerce is ideal for e-commerce businesses seeking detailed post-purchase insights with a focus on attribution and customer behavior. Its comprehensive feature set suits companies with substantial marketing budgets and a need for in-depth data analysis.
Fairing
Features
Fairing provides post-purchase attribution surveys with deep analytics integrations. It offers 5 question types, basic data modeling, and single clarifying questions. The platform supports unlimited responses, surveys, sends, and users, with integrations to platforms like Shopify, Google Analytics, Facebook, and more. (knocommerce.com)
Pricing
Fairing's pricing is structured as follows:
Basic Plan: $49/month, includes 1 survey with 3 questions per survey, unlimited responses, exportable data, and basic analytics.
Professional Plan: $149/month, offers everything in the Basic Plan plus 2 surveys with 999 questions per survey, 5 question types, and advanced analytics.
Enterprise Plan: $299/month, includes all features of the Professional Plan plus 4 surveys, survey links, unlimited audiences, and priority support.
A 7-day free trial is available for all plans.
Ease of Setup and Use
Fairing integrates with Shopify, allowing for straightforward setup. The platform is intuitive, with a focus on analytics and reporting. Some users may find the limited question types restrictive for complex surveys.
Integrations
Fairing integrates with Shopify and other platforms, including Google Analytics, Facebook, Klaviyo, and more. (knocommerce.com)
Customer Support and Documentation
Fairing offers email support and provides documentation on setup, survey creation, and integrations. However, some users have reported slower response times compared to competitors.
Best-Fit Customer Profile
Fairing is suitable for e-commerce businesses seeking straightforward post-purchase surveys with a focus on analytics and reporting. Its pricing and feature set are well-suited for small to medium-sized businesses.
Side-by-Side Comparison
| Feature | KnoCommerce | Fairing |
|---|---|---|
| Pricing | $19–$299+/month, 7-day free trial, 10% discount for annual payments (knocommerce.com) | $49–$299+/month, 7-day free trial (knocommerce.com) |
| Survey Question Types | 12 | 5 |
| Integrations | Shopify, Klaviyo, Triple Whale, TikTok, Source Medium, Peel, Disco, Tapcart, Stamped, Prescient, Foshpa, Rockerbox, Klar (knocommerce.com) | Shopify, Google Analytics, Facebook, Klaviyo (knocommerce.com) |
| Unlimited Responses | Yes | Yes |
| Unlimited Surveys | Yes | Yes |
| Unlimited Sends | Yes | Yes |
| Unlimited Users | Yes | Yes |
| Free Trial | Yes, |
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
