When evaluating post-purchase survey applications for Shopify retail businesses, two notable options are KnoCommerce and Fairing. Both aim to enhance customer insights through post-purchase surveys, but they differ in features, pricing, ease of use, and integration capabilities.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, focusing on multi-question flows and zero-party data collection. This approach allows retailers to gather direct feedback from customers, providing valuable insights into customer behavior and preferences.
Features
Survey Customization: KnoCommerce offers a variety of question types, including multiple-choice, open-ended, and rating scales, enabling retailers to tailor surveys to their specific needs.
Attribution Reporting: The platform provides detailed attribution reports, helping businesses understand which marketing channels are driving sales.
Data Segmentation: KnoCommerce allows for audience segmentation, enabling businesses to analyze responses based on customer demographics or purchase history.
Integrations: The app integrates seamlessly with Shopify, ensuring smooth data synchronization. It also supports integrations with over 20 other platforms, enhancing its versatility.
Pricing
KnoCommerce offers tiered pricing based on the number of surveys and features:
Starter Plan: Priced at $19 per month, suitable for brands just starting with post-purchase surveys.
Analyst Plan: At $119 per month, this plan is designed for growing brands needing deeper insights and integrations.
Pro Plan: For $299 per month, this plan caters to scaling brands requiring full question types, custom audiences, and unlimited surveys.
Enterprise Plan: Starting at $499 per month, this plan is tailored for high-volume brands needing unlimited surveys, audiences, and dedicated support.
All plans are month-to-month with no long-term contracts, and KnoCommerce offers a 7-day free trial and free one-on-one demos. (knocommerce.com)
Ease of Use
KnoCommerce is known for its user-friendly interface, allowing retailers to set up and deploy surveys quickly. The platform provides customizable templates and a straightforward survey builder, reducing the learning curve for new users.
Customer Support and Documentation
KnoCommerce offers robust customer support, including email and chat assistance during business hours. They also provide onboarding, training, and demos by appointment, ensuring users can maximize the platform's potential. (knocommerce.com)
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify retailers seeking in-depth post-purchase insights to inform marketing strategies and product development. Its tiered pricing accommodates businesses of various sizes, from startups to large enterprises.
Fairing
Fairing is another post-purchase survey app for Shopify, focusing on deep analytics integrations. It aims to provide retailers with comprehensive data analysis to enhance customer understanding and business decisions.
Features
Survey Customization: Fairing offers a range of question types, including multiple-choice and open-ended questions, allowing for tailored survey creation.
Analytics Integrations: The platform integrates with various analytics tools, providing in-depth data analysis and reporting capabilities.
Data Segmentation: Fairing enables audience segmentation, allowing businesses to analyze survey responses based on customer demographics and behaviors.
Integrations: Fairing integrates with Shopify and other platforms, facilitating seamless data synchronization and analysis.
Pricing
Fairing's pricing is structured in tiers, with plans ranging from $49 to $599 per month, depending on the features and level of support required. Specific details on each tier are available on their website.
Ease of Use
Fairing provides a user-friendly interface with customizable templates and a survey builder, enabling retailers to create and deploy surveys efficiently.
Customer Support and Documentation
Fairing offers customer support through various channels, including email and chat. They provide comprehensive documentation and resources to assist users in maximizing the platform's capabilities.
Best-Fit Customer Profile
Fairing is suitable for Shopify retailers looking for detailed analytics and reporting features to drive business decisions. Its pricing tiers cater to businesses ranging from small to large enterprises.
Side-by-Side Comparison
| Feature | KnoCommerce | Fairing |
|---|---|---|
| Survey Customization | Multiple question types, including open-ended and rating scales | Multiple question types, including open-ended questions |
| Attribution Reporting | Detailed reports linking feedback to revenue and customer retention | In-depth analytics and reporting capabilities |
| Data Segmentation | Audience segmentation based on demographics and purchase history | Audience segmentation based on customer demographics and behaviors |
| Integrations | Seamless Shopify integration; over 20 other platform integrations | Shopify integration; other platform integrations available |
| Pricing | $19–$299+ per month; 7-day free trial and free demos | $49–$599 per month; specific details on each tier available on website |
| Ease of Use | User-friendly interface with customizable templates and survey builder | User-friendly interface with customizable templates and survey builder |
| Customer Support | Email and chat support; onboarding, training, and demos by appointment | Email and chat support; comprehensive documentation and resources |
| Best-Fit Customer Profile | Shopify retailers seeking in-depth post-purchase insights; various business sizes | Shopify retailers seeking detailed analytics and reporting features; various business sizes |
Which to Choose
When deciding between KnoCommerce and Fairing for your Shopify retail business, consider the following:
KnoCommerce: If you're looking for a platform that offers detailed attribution reporting and a variety of survey customization options, KnoCommerce may be the better fit. Its tiered pricing allows you to choose a plan that aligns with your business size and needs.
Fairing: If your focus is on deep analytics integrations and comprehensive data
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
