When evaluating post-purchase attribution survey tools for Shopify, two prominent options are KnoCommerce and Fairing. Both aim to provide insights into customer behavior and marketing effectiveness, but they differ in features, pricing, ease of use, integrations, and ideal customer profiles.
KnoCommerce vs Fairing: Core Features and Functionality
KnoCommerce specializes in post-purchase surveys that are embedded directly into the Shopify checkout and thank-you pages. This integration leads to higher completion rates, with brands often reporting 45–60% response rates. The platform offers multi-question flows and zero-party data collection, enabling businesses to gather detailed insights into customer preferences and behaviors. (knocommerce.com)
Fairing, on the other hand, focuses on post-purchase surveys that appear on the thank-you and order status pages. Its core product, Question Stream, allows for dynamic questioning based on customer demographics, product purchased, or geography. This approach helps brands understand why customers decided to buy and how they first discovered the brand. (attnagency.com)
Pricing and Value
KnoCommerce offers several pricing tiers:
- Starter Plan: $19 per month, includes 1 live survey, 3 questions per survey, and basic question types.
- Analyst Plan: $119 per month, includes 2 live surveys, unlimited questions, advanced question types, and additional integrations.
- Pro Plan: $299 per month, includes 4 live surveys, unlimited questions, all question types, and more integrations. (try.knocommerce.com)
Fairing's pricing is less transparent, with a starting price of $49 per month for its basic plan. (sourceforge.net)
Ease of Setup and Use
KnoCommerce emphasizes a user-friendly setup with a 5-minute installation process and a survey builder that requires no coding experience. The platform provides over 30 survey templates and pre-built questions, facilitating quick deployment. (knocommerce.com)
Fairing also offers a straightforward setup, integrating seamlessly with Shopify. Its Question Stream feature allows for dynamic questioning, which can be customized based on various customer attributes. (attnagency.com)
Integrations
KnoCommerce integrates with platforms like Klaviyo, Google Sheets, Triple Whale, and more, enabling businesses to connect their survey data with existing marketing tools. (campfirecommerce.co)
Fairing integrates with Alloy, Carthook, Daasity, Google Analytics, Klaviyo, Recharge, Rockerbox, Shopify Flow, and others, providing a broad range of connections to enhance data analysis and marketing efforts. (mrfreetools.com)
Customer Support and Documentation
KnoCommerce offers support through email and provides a comprehensive help center with guides and resources to assist users in maximizing the platform's capabilities. (docs.knocommerce.com)
Fairing provides support via email and offers a knowledge base with articles to help users understand and utilize the platform effectively. (help.getklar.com)
Best-Fit Customer Profile
KnoCommerce is well-suited for e-commerce brands seeking deep insights into customer behavior and marketing attribution, particularly those using Shopify. Its seamless integration with Shopify and focus on post-purchase surveys make it ideal for businesses aiming to enhance customer retention and optimize marketing strategies.
Fairing is designed for brands with diverse acquisition strategies, including influencers, retail, and content marketing. Its dynamic questioning and broad integrations cater to businesses looking to gather detailed, actionable survey data at scale.
Comparison Table
| Feature | KnoCommerce | Fairing |
|---|---|---|
| Survey Placement | Embedded in Shopify checkout and thank-you pages | Appears on thank-you and order status pages |
| Pricing | Starter: $19/month; Analyst: $119/month; Pro: $299/month | Starting at $49/month |
| Integrations | Klaviyo, Google Sheets, Triple Whale, and more | Alloy, Carthook, Daasity, Google Analytics, Klaviyo, Recharge, Rockerbox, Shopify Flow, and others |
| Ease of Use | 5-minute setup; no coding required; 30+ survey templates | Seamless Shopify integration; dynamic questioning based on customer attributes |
| Customer Support | Email support; comprehensive help center | Email support; knowledge base |
| Ideal Customer Profile | E-commerce brands seeking deep insights into customer behavior and marketing attribution | Brands with diverse acquisition strategies needing detailed, actionable survey data at scale |
Which to Choose?
KnoCommerce: Ideal for Shopify-based e-commerce brands focused on post-purchase insights to enhance customer retention and optimize marketing strategies.
Fairing: Suited for brands with varied acquisition channels seeking detailed, actionable survey data to inform marketing decisions.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility in gathering customer feedback.
