When evaluating Mouseflow vs FullStory for ecommerce, it's essential to consider their features, pricing, ease of use, integrations, customer support, and ideal customer profiles.
Mouseflow
Features
Mouseflow offers behavior analytics with heatmaps, session recordings, and feedback campaigns. It provides click, scroll, and attention heatmaps, session replays, form analytics, and customer surveys. The platform also includes conversion funnel analytics and friction detection.
Pricing Model
Mouseflow provides a free plan with 500 sessions per month. Paid plans start at $25 per month for the Essential plan, which includes 5,000 sessions per month. The Advanced plan is priced at $109 per month with 25,000 sessions per month. The Premium plan costs $319 per month with 100,000 sessions per month. Enterprise plans are available upon request. (mouseflow.com)
Ease of Setup and Use
Mouseflow offers a 14-day free trial with full feature access. Installation involves adding a JavaScript snippet to your website, and the platform provides plugins and integrations for various CMS and e-commerce platforms. The user interface is intuitive, with customizable dashboards and reporting tools.
Integrations
Mouseflow integrates with platforms like Shopify, WordPress, Magento, and others. It offers plug-and-play integrations and an open REST API for custom integrations.
Customer Support and Documentation
Mouseflow provides email support, a knowledge base, and video tutorials. Priority support and a dedicated customer success manager are available with higher-tier plans.
Best-Fit Customer Profile
Mouseflow is suitable for small to medium-sized e-commerce businesses seeking affordable behavior analytics to optimize user experience and conversion rates.
FullStory
Features
FullStory offers digital experience intelligence with session replay and behavioral analytics. It provides session insights, StoryAI summaries, live session viewing, developer tools, heatmaps, scroll maps, click maps, session replay, tabbed browsing, session summary notes, conversion maps, product analytics, guides and surveys, and more. (fullstory.com)
Pricing Model
FullStory offers a free plan, FullStoryFree, which includes 30,000 sessions per month and 12 months of data retention. Paid plans include Business, Advanced, and Enterprise tiers, with pricing available upon request. The Enterprise plan includes features like SSO, role-based permissions, and multi-org management. (fullstory.com)
Ease of Setup and Use
FullStory provides a free plan with 30,000 sessions per month and 12 months of data retention. The platform offers a user-friendly interface with customizable dashboards and reporting tools. Setup involves adding a JavaScript snippet to your website, and it integrates with various CMS and e-commerce platforms. (fullstory.com)
Integrations
FullStory integrates with platforms like Shopify, WordPress, Magento, and others. It offers plug-and-play integrations and an open REST API for custom integrations. (fullstory.com)
Customer Support and Documentation
FullStory provides email support, a knowledge base, and video tutorials. Priority support and a dedicated customer success manager are available with higher-tier plans. (fullstory.com)
Best-Fit Customer Profile
FullStory is suitable for medium to large-sized e-commerce businesses seeking advanced digital experience intelligence to optimize user experience and conversion rates.
Side-by-Side Comparison
| Feature | Mouseflow | FullStory |
|---|---|---|
| Free Plan | 500 sessions per month | 30,000 sessions per month |
| Paid Plans | Essential: $25/month Advanced: $109/month Premium: $319/month Enterprise: Contact sales |
Business: Contact sales Advanced: Contact sales Enterprise: Contact sales |
| Session Replay | Yes | Yes |
| Heatmaps | Click, scroll, attention | Click, scroll, attention |
| Conversion Funnel Analytics | Yes | Yes |
| Friction Detection | Yes | Yes |
| Customer Surveys | Yes | Yes |
| Integrations | Shopify, WordPress, Magento, others | Shopify, WordPress, Magento, others |
| API Access | Yes | Yes |
| Customer Support | Email support, knowledge base, video tutorials Priority support with higher-tier plans |
Email support, knowledge base, video tutorials Priority support with higher-tier plans |
Which to Choose
For small to medium-sized e-commerce businesses seeking an affordable solution with essential behavior analytics, Mouseflow is a suitable choice. For medium to large-sized e-commerce businesses requiring advanced digital experience intelligence, FullStory offers more comprehensive features.
Mouseflow Alternatives?
Other behavior analytics tools include Hotjar, Lucky Orange, and Crazy Egg.
FullStory Alternatives?
Other digital experience intelligence platforms include Contentsquare, Glassbox, and Quantum Metric.
