How much does Qualtrics cost per year?
Qualtrics pricing: free plan available; Strategic Research costs $5,040/year and enterprise suites are quote-only with higher costs.
Qualtrics can be free for light use, but its published self-serve paid plan is Strategic Research at $420/month ($5,040/year); most other Qualtrics suites are quote-only and commonly run into the mid-to-high five-figures for enterprise contracts as of November 5, 2026. (qualtrics.com)
How much does Qualtrics cost per year?
There is a free account and one visible self-serve paid price: Strategic Research at $5,040/year (billed $420/month). (qualtrics.com) Reasoning: Qualtrics still publishes a generous free Surveys account (limits below) and the “Buy Online” page shows the Strategic Research self-serve SKU at $420/month ($5,040 billed annually) for up to 1,000 responses; most other product lines (CustomerXM, EmployeeXM, Strategy & Research enterprise packages) are sold by quote so list prices are not published. (qualtrics.com)
What monthly plans and pricing options exist?
The visible options are: Free account (no cost) and the self-serve Strategic Research plan at $420/month (or $5,040/year); everything else requires contacting sales (quote-only). (qualtrics.com) Reasoning: Qualtrics’ support pages explain the free account limits and the Buy Online page documents the Strategic Research offer; the vendor’s pricing pages and independent reporting note that broader suites and enterprise modules are quoted individually and billed by interactions, seats or employee counts. (qualtrics.com)
| Plan / option | Price (as of Nov 5, 2026) | What that covers |
|---|---|---|
| Qualtrics Free Surveys account | $0/year, free limits apply (3 active surveys, 500 responses). (qualtrics.com) | Basic survey builder, limited questions/types and no email/SMS distributions. (qualtrics.com) |
| Strategic Research (self-serve) | $420/month → $5,040/year (billed annually) for 1,000 responses. (qualtrics.com) | Unlimited users/surveys within response cap; advanced question types, video/audio responses, guided solutions. (qualtrics.com) |
| Enterprise suites (CustomerXM / EmployeeXM / Strategy & Research) | Quote-only; typical enterprise deals often cost tens of thousands per year (wide range). (s.getperspective.ai) | Custom seat/interaction bundles, dashboards, XM Directory, advanced analytics and services. (qualtrics.com) |
What would change this answer: if you need only light surveys, the free plan may suffice; if you need high response volumes, advanced analytics (Stats iQ/Text iQ), XM Directory or enterprise security/SSO, expect a quoted enterprise contract, pricing then depends on seats, interactions, add-ons and services. (marketing-prod.qualtrics.com)
What features are included in common Qualtrics tiers?
Free account: basic survey builder, 3 active surveys, 30 questions per survey, 500 recorded responses total; no email/SMS distribution, no Stats iQ/Text iQ or dashboards. (qualtrics.com) Strategic Research (self-serve): unlimited users/surveys within response cap, 23 question types including video/audio, guided research templates, advanced reporting and AI summaries (per buy-online page). (qualtrics.com) Enterprise suites (quote): typically add XM Directory (contact management), enterprise dashboards, Text iQ and Stats iQ (often sold as add-ons), integrations, SSO/SCIM, custom reporting and assigned customer success/implementation services. (qualtrics.com) Notes: Several advanced analytics modules (Stats iQ, Text iQ) are documented as add-ons or licensed features and may not be included in every package. (marketing-prod.qualtrics.com)
Are there cheaper alternatives or discounts available?
Yes, many survey tools are substantially cheaper and publish clear prices. Examples: SurveyMonkey Advantage (around $468/year billed annually for the individual Advantage tier) and Typeform Basic (roughly $336/year with annual billing); for ecommerce-focused feedback Zigpoll offers a free Lite plan and paid plans starting around $39/month ($348/year) on Shopify. (surveymonkey.com) Reasoning: Qualtrics aims at professional research and enterprise XM; cheaper tools trade depth, enterprise governance and some analytics for lower, transparent prices and simpler response handling. Nonprofit/education discounts and special pricing are commonly offered by survey vendors; Qualtrics does offer academic access through institutional licenses, while other vendors list nonprofit/education discounts on their pricing pages. If you can accept simpler analytics or lower governance needs, these alternatives cost far less per year. (qualtrics.com)
| Option | Typical annual price (annual billing) | When it fits |
|---|---|---|
| Qualtrics Strategic Research | $5,040/year (self-serve), enterprise suites quote-only. (qualtrics.com) | Small research teams needing Qualtrics’ advanced question types and enterprise upgrade path. |
| SurveyMonkey Advantage | ~$468/year (Advantage individual). (surveymonkey.com) | Fast, lower-cost recurring surveys with collaboration on team plans. |
| Typeform Basic | ~$336/year (Basic annual). (typeform.com) | Conversational forms and lightweight surveys with strong UX and integrations. |
| Zigpoll Standard (ecommerce) | $348/year (Standard on Shopify), free Lite with 50 responses/mo. (apps.shopify.com) | Shopify stores that need post-purchase attribution, NPS and on-site feedback at low cost. |
What would change the recommendation: If you need enterprise security, centralized governance, heavy analytics (Stats iQ/Text iQ), very large response volumes, or in-house implementation support, Qualtrics enterprise contracts can be worth the price, otherwise a self-serve plan or a different vendor usually wins on cost. (s.getperspective.ai)
